High-End Brands "&&Nbsp; Other&Nbsp; Stories&Nbsp;" &Nbsp; 2013H&M Launched

A few weeks ago there was a rumor that H&M was about to launch a high-end brand. H&M Confirm that they are about to launch new chain stores in 2013 and expand their product lines. Recently, H&M has registered a trademark for the new brand, and the new brand is named "&Other Stories".

"We have many projects in progress now, and we expect to launch new brands next year," said CEO Karl-Johan Persson of H&M. 3S women's wear It is very successful now, and the new brand of H&M will supplement the products that customers need but are relatively short of. "

H&M has not announced the specific products and prices of the new chain stores, but Karl-Johan Persson is very confident of the potential of new brands to enter the market. Through the launch of this new brand, H&M has sold an important step in the global market. The increase of product line is undoubtedly a key step for H&M to expand its strength, especially the emergence of high-end product brand, which can promote the rapid development of the company and make the company's footsteps more stable around the world. H&M has always advocated the idea of "providing the best quality with fashion and quality". It is the best weapon for the company to improve its competitive strength by extending its own industrial chain. The launch of the new brand "&Other Stories" is the European's largest apparel retailer in the future development of a more stable road ahead.

"Our series has been recognized by the market. In today's challenging fashion retail market, our market share has been increasing, and it has laid a stronger foundation for us to occupy a larger position in the market," Persson added. "We have full confidence in this new brand and believe that it will have potential for development in the future."