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"HELLO&Nbsp; CHINA" -- Kangaroos2012/2013 Fashion Show.

2012/4/11 14:52:00 33

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In March 29th, KangaROOS2012/2013 brand fashion conference was held.

Beijing

The hotel is held.

The theme of this conference is "HELLO CHINA".

Mainly based on the design characteristics of pocket creativity, the main colors are the red, white and blue brand of the American elements, and the brand is the historical symbol.

clothing

Fabrics, patterns with LOGO as the highlight, distinct and prominent.

The zipper pocket design and smooth line feel of the vamp, and the mosaic design of the color block make the product more fashionable and more visual impact.

brand

The "pocket" culture.

For many Chinese consumers, KangaROOS is an unknown name.

The symbol of the jumping kangaroo LOGO, and even people mistakenly believe that this pure American blood of the noble sports brand, from the sky blue sea and sparsely populated Australia.

However, for many fashion editors, perennial international elite, growing returnees, and gradually formed new Chinese fashion icon groups and sports enthusiasts, KangaROOS's classic blue red logo, has never stopped jumping kangaroo, has long been a symbol of success, wisdom, fashion, but low-key and practical.

KangaROOS is an American brand with stories.

On a beautiful morning in California in 1979, Bob Gamm, an American architect and long-distance running enthusiast, changed into sports clothes, stretching exercises in the clear air for 10 miles a day.

"Clang", a leg stretch has not been completed, the coins and keys are sparse from the pocket.

Bob had to change the sportswear with zippers to set up the objects that must be brought out for outdoor exercise.

However, in the long run, tinkling coins and keys, and more zipper clothes that are heavier than ordinary sweat absorption and low wind resistance, all make this beautiful morning exercise very discounted.

A woman came running from the opposite side, and she hung up her keys and pocket money and hung them around her neck.

"It's really inconvenient, isn't it?" the woman looked at the Bob's one-sided drum's sweater.

This unpleasant long-distance running inspired the Bob that was good at thinking.

Nothing is more annoying than exercise full of burden. So a simple and practical design came into being - the outer side of the jogging shoe was added with a practical small training side pocket.

This design was popular when it was produced, so the KangaROOS brand was born.

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KangaROOS is a brand that is constantly innovating.

The symbolic zipper side bag of jogging shoes has become a symbol of KangaROOS's independence, but this has not hindered its progress towards higher achievements.

From the original improved jogging shoes KangaROOS gradually developed a series of sports shoes suitable for basketball, soccer, volleyball, golf and other sports.

The air cushion design widely used in basketball shoes, combined with sports mechanics and air mechanics skillfully, has been recognized by the American aviation Aeronautics and Astronautics Bureau (NASA).

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KangaROOS is a low-key and pragmatic brand.

Unlike mass sports

brand

。

KangaROOs's consumer groups are independent, intelligent and low-key.

fashion

And elegant noble people.

They have an independent judgement of the society, pursue higher quality of life, and have the ability to create social values, but they are low-key and restrained.

They have their own attitude towards fashion and are independent.

This is why you rarely see KangaROOS in the media propaganda, but quietly become the Walter Payton, O.J. Anderson, William Perry and other stars, celebrities.

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KangaROOS is a unique brand of pocket design.

KangaROOS in the mid 80s of last century, the "pocket brand" became increasingly popular in other parts of the world and soon became popular in Europe and the United States.

In the 90s of last century, KangaROOS has swept the globe, so it began to expand its product range.

Although KangaROOS's products are colorful, they have some common attributes, such as shoe upper bags, quality and comfort, bright colors, fashion sports design, attention to product details and strict quality control.

Today, KangaROOS has become a truly international fashion sport brand. Its footwear, clothing and accessories sell well in more than 60 countries, including the United States, Germany, the United Kingdom, France, Canada, Belgium, Finland, Holland, Poland, Norway, Chile, Denmark, Dubai, Japan and so on.

This year's fashion week, KangaROOS's calm blue and firm red with the kangaroo kangaroo, calm, reserved and firmly announced his arrival.

Let's wait and see...