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Brand Positioning Analysis Of Apparel Industry

2012/4/12 14:24:00 19

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Brand Positioning Apparel Industry Brand Marketing

Our country

Clothes & Accessories

Industry, especially in 90s, entered a period of rapid development.

With the progress of society and the improvement of living standards, people's pursuit of their satisfaction has made a new consumption trend gradually form and expand in the clothing market, and people's consumption habits are tilting towards culture and personality.

clothing

brand marketing

The main purpose is to create a psychological value of consumption and realize value pformation.

We need to make product positioning, no matter what brand, the clothing industry has a broad market, it is precisely because this is a vast market, so many people are coming.

Facing the increasingly competitive clothing market, clothing

brand positioning

It is particularly important.

So, how should dress enterprises locate their brands?

First, locate products according to consumer demand.

We know that there is a concept of target consumer group. We know that the individualized consumption of products is influenced by many factors such as people's education level, income, age, region and so on. The lower the income is, the more popular the mass consumption is. The higher the income is, the more individuality the consumer needs. Therefore, the brand needs precise positioning, so it is necessary to choose the consumer group, locate its target group quickly, determine what route its brand should take, high-end, middle end or low end.

Everyone's ideas are different, so their needs for the same level of consumers are different.

Just like designers, software designers don't need to be as avant-garde as fashion designers.

Therefore, when we locate the product, we should consider whether the product is in line with the market and whether it meets the needs of the target consumer group, so that we can achieve the goal of marketing by understanding the consumers.

Two, locate products according to market demand.

As we all know, the clothing industry has a wide market and clothing can be divided into many different categories.

Business dress

Casual wear, sportswear, performance costumes and so on.

Reasonably estimate the type of market demand and quickly locate the products to be produced.

Today's industry competition requires us to try our best to specialize in the industry.

Clothing brands should also have their own specialties, and can let consumers see brands can associate with a national product.

For example, see "

Lining

When it comes to "sportswear" and "seven cards", we think of the "Chinese standing collar".

The demand of consumers is market demand, increasing from one point to one level, whether it is from consumption demand or market demand, it is an organic whole.

A clothing brand can be called a brand only when it can represent something.

The brand marketing strategy of clothing industry is becoming more and more intense. All kinds of clothing brands occupy the market through brand influence and get more profits.

In this regard, the successful positioning of clothing brands is essential for the long-term development of the apparel industry.