The Provincial Agents Of Brand Women'S Clothing Should Actively Respond To Pformation Under The Crisis.

Under the complex competition pattern, the operation of the domestic brand is in the combination of brand management and wholesale.

It is imperative to recognize the real business strategy of the manufacturers and the environment inside and outside the region, and adjust their own business models. In the past, the single business mode that only took the goods in the stalls is definitely not far away, and the performance has a great fluctuation and is very unstable.

Change belongs to this age. Change is a bit painful, but no change is more painful.

And domestic operation

First, set up your own good terminal, do not hold the best market, the best discount do not run the best terminal.

The proportion of self operated terminals can be adjusted according to their own capital, talent and market capacity. For example, in Henan, do not give up retail sales in Zhengzhou.

Advantages:

1, can quickly respond to the trend of goods, help you to make an accurate order, rather than every day can not make up for the bestseller, can not solve the problem, why not give manufacturers accurate order? People are also afraid of pressing goods!

2, your talent training base must be bigger and better.

3, set up the local business standard, say one hundred times rather than do it for him.

How can site selection, design, construction, store layout and promotion be done well in stalls?

4, stabilize performance and reduce inventory risk.

"Pure" total

Recommendations for building terminals:

1, first set up a pilot in cities that do not exceed 2 hours by car.

2, big cities open large stores in the second tier area, open more stores.

No time management? This sentence belongs to the dead.

Two, set up your own planning department or cooperate with a professional studio.

Function:

1, when the franchised store is being built, the drawings are not to be solved by asking the manufacturer to make three drawings for you. It can't be done at the scene. In order to catch up with time, our shop itself is coming. You are investigating what has happened. What else do you want to talk about? It will take two years to change.

Shop must be opened once.

2, build up follow up, control quality, sum up your construction experience.

3, new product listing planning, store layout, promotion coordination.

Don't expect manufacturers to do it every day. Take the initiative and make early harvest.

Three, learn more, do not pack, grab goods or see your bank card every day. Your own improvement can make your business improve. A boss who has no time to put forward effective methods is not a qualified boss. At present, women's clothing industry is not lack of professional staff, but is lack of professional bosses.

Four, cooperate with manufacturers to do "effective" media publicity, expand their popularity and reputation.

Five, choose your franchisee, is there any standard? Does your store manager know how to use it? What's the effect? Is there any need for improvement?

Six, improve the financial system. Don't clap your head to decide things.

Have you done it? Let's start today without doing it.

Have you done what you are doing?

Never say anything! It's wrong when you hear it!

It happened in 80s, and now there is no time to feel free.

Improve it a little every day. Your competitiveness will be 10 times that of your opponent in one year.