Why Does The Brand Of Domestic Shoes And Clothing Brand Have A Special Liking For Foreign Names?

From Da Vinci furniture, which sells at a high price, to the imitation of Western architecture in the urban and rural areas, Chinese people have always been partial to what is foreign and famous. They even regard it as elegance and taste, or status symbol.

In order to instill consumers' mentality, many enterprises in China also advocate foreign names and foreign brands.

In a word, if it smells of foreign flavor, the product will definitely sell well, so there will be a sky high price of Da Vinci, and all kinds of suspected Da Vinci.

It is reported that from the second half of last year to March this year, the Italy government organized a fake fake troupe organized by the Chinese government to the State Intellectual Property Office of China for the three batch of 30 fake Italy brands, and Guangdong has five.

"Why is it a domestic product? Why do we have to take a foreign name?" Wang Yang, Secretary of the Guangdong provincial Party committee, also expressed his opinion on the domestic group discussion at the two sessions of Guangdong this year.

In fact, as early as many years ago, some people used to "satirize the foreign moon with China's circle" to satirize foreigners.

Perhaps it is the Chinese tradition of being naive "the visitor is the guest". The Chinese people are more affectionate than foreigners when they see foreigners, not only for foreigners but also for foreign goods.

Of course, there are also reasons why the quality of foreign goods is really good. After all, many foreign product standards are higher than domestic ones.

In addition, we should also see that foreign products are more than one step ahead of us in making brands. Hundreds of years of brand names are everywhere in all walks of life.

We all know Prada, Herm, s, LV, Chanel, Gucci, Coach, Ferragamo, Fendi, Dior and so on.

These historical or hundred years or nearly a hundred years of brand carrying and carrying back the design and unassailable product quality of the international fashion trend, just say that its cultural sedimentation and value orientation is a symbol of identity and taste.

Tens of thousands of these international brand bags, no matter what.

When it comes to Herm s, people's sense of touch is all the quality culture that is exquisite to the beauty and faultless.

Of course, there is also a riding culture that we always love.

When it comes to LV, people think of its beautiful Monogram four petals and the LV logo of interwoven letters, as well as its exquisite quality and comfortable travel philosophy and attitude towards life.

As for the quality of these big brands, I think people do not mind, and Huadu Shiling many manufacturers do not produce products.

But why does a domestic brand bag sell no more than a thousand pieces, and a LV can be tens of thousands of people?

Brand culture is strong, and design based on culture is also strong.

As a result, the industry of leather circles to brands, designers, consumers and consumers are all in the rush for foreign trends.

And then we seem to forget that we also have thick cultural ink, blue and white, cloisonne, dragon patterns, auspicious clouds, oracle bones, embroidered faces, Chinese knots, plum trees, pine trees, peony flowers, and even Tai Chi Bagua, Qin brick and Han tiles, chessboard fan, gold Ruyi and so on.

A lot of Chinese cultural elements and design elements are enough for us.

Why do we need to take the name of the ocean and the foreign brand? Why not use the ancient national culture that has been precipitated in China and demonstrate the value orientation to enhance the core of the national brand?

A brand self created culture may take at least ten years, twenty years or even longer, as well as a lot of funds to promote the formation of publicity to form, and the use of our ancient national elements to create brand is no doubt fast and labor-saving.

After exploiting the ancient value culture and carrying forward the national brand, it is necessary to learn to create design fashion with culture, and then guide customers to consume and identify brand value.

In fact, there are some more successful national brands in the leather industry.

Such as Red Valley, AOKANG,

The era is calling China's world brand, and the era is also pregnant with China's international brand.

In order to strengthen the national brand, we should first promote the national culture.

I sincerely hope that in the future, we can see more national brands with Chinese names embracing national culture to enter the international market.

On the road to brand internationalization, we must firmly follow the path of national brand innovation, strive for the world's strong brands, and achieve the future of national brands.