Jian Jian Group Works Hard To Create "Big Brother" Animation Fashion Brand.

In April 12th, Mr. Jian Jian, chairman and President of Jian Jian group, announced at the strategic working meeting of Jian Jian group that the next strategic development goal of the group will be to create the "big brother" animation fashion brand. All the industries of the group will serve around the development of "big brother", and form a closer core of cooperation development. We should create a new development mode to promote the development of brand by culture, and promote the development of group industry by brand. We should change the traditional business mode and create the first brand of Chinese animation and fashion.

As early as in May 28, 2011, the Xiamen big brother animation Limited by Share Ltd, established by Jian Jian group, launched the first full 3D animated blockbuster in Fujian Province, which is the prime time of the CCTV children's channel, and the second season of "Xiao Rui and the big devil" again landed on the CCTV children's channel in the first quarter of December 26, 2011. Subsequently, Golden Eagle cartoon TV, Guangdong, Fujian, Sichuan, Zhejiang, Shandong, Jiangsu and other 200 mainstream TV channels across the country. At the same time, dozens of new media channels such as Baidu fantastic art, cool 6, blockbuster, cool rice and China digital media have been fully promoted and promoted. It is reported that "Xiao Rui and the devil" third series of "happy T" (52 episodes) has sent the radio and television departments to the film, and is expected to meet with the national audience in the summer of 2012.

In a year, hundreds of sets of high-quality 3D animation products have landed in the mainstream TV media in the country. For the first time in Fujian Province, thousands of animation enterprises in China are also few. Jian Jia group, Limited by Share Ltd, founded in March 2007, has a registered capital of 70 million yuan, with a total investment of 300 million yuan. The company is a large animation industry organization integrating animation, film and television creative planning, animation production, copyright issue, brand authorization, thumb animation and fashion hall, animation education and training, new media and e-commerce. The animation production capacity of the company reaches more than 3000 minutes in a year. It is the most comprehensive and famous animation enterprise in the west coast of the Straits.

According to the resource advantages of its original cartoon, "big brother" chose to enter the market from the big consumer products of life, children's clothing and children's products. Through the establishment of the franchise chain franchise system of "big brother family animation and fashion hall", it entered the field of animation industry operation.

stay Children's wear In the field of product development, "thumb" has integrated the leading international R & D resources, set up a first-class product R & D platform based on the international development perspective, and set up a product development and research team based on the Chinese market and an international perspective, so as to build a high standard and continuous innovation product development system, which is full of consumer's professional needs, with animation culture and innovative technology to enhance product performance. The company adheres to the business philosophy of "cultural branding, brand industrialization and industrial culture". Beijing Guangzhou has set up a brand planning company in succession, set up a commodity research and development center in Hongkong, Guangzhou and Fujian Xiamen three places, and relies on the strong clothing base industry advantage of the holding company, Jian Jian group, to enhance the competitiveness of clothing products with animation and creativity, and further develop series of commodities that meet the needs of the market. With 20 years of experience in import and export production and advanced ERP management, Jian Da group has been widely integrated into the international market, whether it is clothing derivatives or other creative products.

The family fashion Pavilion will change the business model of traditional shoes and clothing industry, take the experience, interaction and entertainment shopping as the demand point, take "fashion plus happiness" as the brand concept, store design and integrate popular cartoons as elements, create a comfortable and lively family shopping environment. The store not only includes children's clothing, shoes and caps, bags, boutiques, books and comics, and other multi commodity products, but also has children's games and interactive areas. A certain scale flagship store will also set up 5D cinema and set up creative experience area for children animation design, so that children and their parents can experience unlimited childlike interest in an amusement, enjoyment and purchase atmosphere, and cultivate their loyalty to this brand. Big brother

In July 4, 2011, the first "big brother family fashion shop" concept store in Guangzhou's Tianhe commercial center, marking the first step in the construction of the retail network in the industrial layout of thumb. After 8 months' development, it has been established in provinces such as Beijing, Guangdong and Fujian. thumb There are nearly 100 family animation and fashion houses, reaching 300 at the end of the year. According to the market expansion plan, he will set up more than 1000 outlets in the country in 3 years with annual sales of over 1 billion yuan.

The grand family animation industry system relies on its unique animation technology and cultural industry platform to transform the way of economic development through innovation, and to welcome the arrival of the new era of animation brand consumption with the attitude of upgrading and transformation. "Big brother", guided by market consumption and actively integrated into modern commercial operation, will challenge the existing business models of the animation industry and garment industry, subvert tradition and create new business miracles.