Analysis Of The Predicament And Trend Of Garment Enterprises In 2012

In the first quarter of 2012, both the industrial prosperity index and the early warning index declined. The index report is a comprehensive analysis. Clothing industry The reasons for this change are mainly due to the slow recovery of the world economy, the continuous downturn of the international market, the ups and downs of raw material prices, the rise of domestic labor costs, the tightening of financing environment, the adjustment of economic structure and the shrinking of consumption demand. At the same time, a trend judgement is put forward. The short-term boom will tend to decline, and the three quarter is expected to stabilize.

What needs to be added here is that the general trend of the industry is always the "synthesis" of countless garment enterprises. In the specific communication with some enterprises, it is felt that behind the "main trend of the garment industry is still dominated by stability" is the extremely unbalanced nature in the industry, which is manifested by regional imbalance and enterprise imbalance. In particular, due to the difference in competitiveness of specific enterprises.

Therefore, when we grasp the overall trend of the industry, we should also subdivide the specific situation of the enterprises. We should not only grasp the old problems of "factor cost" and "weak market", but also pay attention to the new challenges such as "re industrialization" in the European and American countries, and effectively guide the development of enterprises.

First, the entry of international brands and the transfer of orders. In the past two years, not only the international luxury brands have entered the world, but also the international two or three brands have been involved in the Chinese market. "With the European and American countries," Re industrialization "The rise of strategy not only strengthens the real economy in local areas, but also actively promotes the entry of SMEs into China. The United States' golden key plan" will promote the entry of 4000 small and medium-sized enterprises into China, which needs more attention from industry and enterprises. In addition, more and more domestic and foreign garment enterprises have shifted the "stock" order to emerging economies and developing countries outside China.

Secondly, the different competitiveness of enterprises is the key reason for the difference of market position. In the past a fairly long period of rapid economic growth, the number of garment enterprises in China has increased rapidly, and when the economic development has entered a "moderate growth period", a large number of enterprises have been constrained by their original development strategy. Some enterprises in the industry have maintained the pace of development at the beginning of the year. Some enterprises have increased their inventory clearance, reduced their stores and lowered their development speed, and some enterprises are on the brink of bankruptcy. The same environment, different performance, this is the result of differences in the competitiveness of enterprises.

Thirdly, entering the "3 era" of garment industry is the direction of enterprises. At present, the traditional growth mode can not be sustained. Recently, some garment enterprises are discussing and suggesting that they should enter the "3 era". This " 3 hours From the perspective of the apparel industry, the generation includes two aspects of product and business mode: one is the transformation from fashion, leisure to fashion, and the other is the transformation of business mode from traditional shop, online to offline brand retailing. The relationship between supply chain, such as industrial chain efficiency, tightness, and customer service experience, will undergo new changes. "Two"

In short, we should pay more attention to the new trend of global economy and respond positively. As many economists have said, under the conditions of globalization, the success of SMEs depends largely on the formulation and implementation of strategies. The strategy reflects the short-term and long-term responses of SMEs to challenges and opportunities in the business environment.