China'S Clothing Export Industry Is Expected To Pick Up In The Second Half Of The Year

Since the 15th session of the cross-strait textile and Garment Fair was held from April to April this year, the textile industry across the Taiwan Strait showed signs of warming up. In the case of rising production costs and sluggish demand at home and abroad, small and medium-sized textile and garment enterprises are trying to seek transformation and upgrading, showing three positive signals of strengthening the promotion of creative culture, e-commerce development and cross-strait industry cooperation.

Xu Yingxin, assistant president of China Textile Industry Federation, told reporters during the Expo that since the end of last year, Textile and garment industry The main reason for the continuous downturn of foreign trade export is the sluggish international demand and the rising production cost of China, which leads to the outward movement of international orders.

According to Liu Yanwei, director of the Information Department of the textile industry chamber of Commerce of China International Chamber of Commerce, China's textile and clothing exports all showed negative growth in January and February this year. Among them, the export volume in February was the lowest in recent years and rebounded in March. In the whole first quarter, textile and clothing exports totaled 50 billion US dollars, a year-on-year growth of 2.9%, a sharp decline compared with the past.

Dayong Town, Zhongshan City, Guangdong Province is a famous "jeans" town, with more than 1000 jeans and other clothing manufacturers. More than 20 garment enterprises from Dayong town organized a group to participate in the exhibition in Shishi.

Xiao Zhihao, President of the garment and textile trade association of Dayong Town, said that the global economy is in the doldrums, and it is very difficult for enterprises engaged in export, especially OEM. This year, the Japanese, American and German markets are worse than in previous years, but judging from the current situation, it is expected that the order situation will improve in the second half of the year.

Zhongshan Liancheng Garment Co., Ltd. is a jeans manufacturer. 80% of its products are exported to Europe and America, with an annual output value of more than 80 million yuan. Xiao Yujing, the general manager of the company, told reporters that in the first quarter of this year, the export volume decreased by nearly 20% year on year. In order to maintain its livelihood, the company had to participate in exhibitions everywhere and grab orders.

Xiao Yujing said: "in the morning of our exhibition, more than 20 batches of merchants came to see the goods and make inquiries, including some from Syria and Italy. The signs of market recovery are quite obvious."

　　 "Profit recovery" or "European companies" will still be under greater pressure

Quanzhou is the main export base of Fujian Province. Last year, the export growth rate of Quanzhou textile and clothing industry was as high as 30%, but after October, the growth rate began to slow down. At the beginning of this year, the momentum of export growth further slowed down, and only recently did it show signs of stabilizing and warming.

At the beginning of last year, the demand of European textile enterprises decreased by 30% compared with that of European textile enterprises.

Chen Cangsong pointed out, "relatively speaking, the situation of the US market is better than that of the European Union, the market has gradually stabilized, and it is expected that the US market will recover faster this year."

Take Fujian as an example. In the first quarter of this year, Fujian's exports to the United States reached 3.786 billion US dollars, an increase of 11.6% year-on-year; U.S.A Surpassing the European Union, Fujian Province has become the largest export market. {page_ break}

Xin Zhiguang, chief engineer of Fujian Hongyuan Group, said that from January to February this year, the group's export volume decreased by 1.46% compared with the same period last year. By March this year, the situation has been improved and has gradually become normal.

Chen Cangsong believes that April is the autumn and winter clothing ordering period in the European and American markets, and the textile and garment industry is optimistic about the export situation after April. It is expected that the first half of this year will still be difficult, and the second half will be improved. Take Fujian as an example, the export of textile and garment industry is expected to maintain a growth rate of 15% in the whole year.

Xu Yingxin also believes that in the second half of this year, the export of the whole clothing industry is expected to improve, and hopes for the economic recovery of European and American markets and the recovery of consumption index. "However, we should pay attention to the fact that even though the market is recovering, due to the rising domestic production costs, the profit level of enterprises is extremely low, and the loss has become a common phenomenon in the industry."

Lu Zhiguang, assistant general manager of Fujian Xiesheng Xiefeng Textile Industry Co., Ltd., said that due to the increasing cost and fierce competition in the downstream clothing market, many customers' order quotations are even lower than our production costs, and the more we do, the more we will lose.

　 Textile and garment enterprises strive to expand three major transformation directions

Through the interview of this Expo, the reporter learned that under various pressures of economic environment, small and medium-sized textile and garment enterprises are striving for self transformation Transformation and upgrading Three positive signals.

First of all, strengthen the integration of creative culture and traditional manufacturing industry, and enhance the added value of products with cultural elements.

During the Expo, the project of "Shishi clothing industry creative park" officially laid the foundation, and many famous fashion designers at home and abroad signed contracts to settle in the creative park; At the same time, Shishi municipal government has also signed a tripartite strategic cooperation agreement with China Fashion Designers Association and Fujian Fashion Designers Association to accelerate the development of Shishi textile and garment industry to high-end and international direction, and realize the transformation from "making products" to "doing culture".

Second, actively expand e-commerce and other new marketing models, and speed up the pace of industrial chain information construction.

A special e-commerce zone has been set up in the Expo, and many information-based enterprises, such as China E-Commerce Association, lashou.com, paisho.com and oracle bone inscriptions, have participated in the exhibition. A number of Fujian local enterprises and Oracle (China) Software Systems Co., Ltd. have signed the garment industry chain information management cooperation agreement.

Lu ruwen, senior vice president of Oracle (China) software company, pointed out that "Oracle will use new technologies in the field of database application and cloud computing to help enterprises strengthen the information management of industrial chain and accelerate the transformation of traditional textile and clothing industry."

Third, further deepen industrial cooperation with Taiwan, learn from Taiwan's advanced technology and accelerate transformation.

Eight universities including Taiwan Furen University, Tainan University of science and technology and Taipei University of science and Technology participated in the "industry university research docking hall" with new technologies and technologies, attracting many mainland enterprises to participate in technology docking.

At the same time, more than 10 enterprises on both sides of the Straits have jointly established the "green energy fiber alliance" to carry out the exploration of jointly formulating industrial standards. Hu Yongqin, director of Taiwan Textile Industry Co., Ltd., said that the purpose of the green energy fiber alliance is to establish standards for low-carbon textiles through cross-strait industry cooperation, so as to seize the opportunity.

Huang Weiji, Secretary General of Taiwan Textile Development Association, said, "after years of integration, most of Taiwan's textile and garment production capacity has been transferred to the mainland. However, Taiwan still maintains the world's leading level in the fields of functional fabrics, textile machinery research and development and clothing design, which can provide reference for mainland enterprises. "

He pointed out that at present, Taiwan's trade dependence on the mainland's textile and clothing industry has reached more than 35%. In the textile and clothing trade between the two sides of the Taiwan Strait, there are still 500 or 600 product tariffs that have not been reduced. In the future, the industries on both sides of the Straits should make joint efforts to further reduce the trade threshold, and jointly enhance the industrial competitiveness through the facilitation of two-way trade and investment, so as to resist the impact of international economic turbulence.