Clothes Agents Must Know

Question: more and more clothing agents have been abandoned by manufacturers. How can the crowd who survive in the cracks get rid of this fate?

The contradiction between clothing brand dealers and garment agents will always exist, because the interests of the two sides are different and the angle is different. The clothing brand dealers hope that the clothing agents will buy more goods, while the clothing agents hope that the quality of the products should be the best, the price of the goods should be the lowest, the profits should be high, the support should be large and the risks should be low.

However, due to the lack of strength of clothing agents, disloyalty to brands, lack of energy in brand input, marketing policies not implemented by clothing brands or divergence of ideas between the two sides, they will lead to separate paths.

So, as

Handle the relationship with downstream customers.

Clothing agents can get the most support from clothing brands, win the time to implement their own changes, and quickly adapt themselves to the market situation.

But when dealing with the relationship with manufacturers, clothing agents must also deal with the relationship with downstream customers.

Because most of your downstream customers are likely to become the alternative customers of the manufacturers, the quality of this relationship will directly affect your image in the manufacturer and the degree of crowding out from the downstream customers. Besides, even if the manufacturers cooperate with them, he will become the word-of-mouth shaper of your brand image in the area.

Actively adjust and implement its own pformation

The most effective way for garment agents to face down the channel of manufacturers is to actively adjust their own way of operation and pform themselves to adapt to the new market operation situation.

Clothing agents implement their own reform measures: 1. Combine with manufacturers to find suitable control for their own goods control; 2, the formation of high-quality logistics distribution system; 3, effective control of large-scale retail terminal network; 4, seek new market growth points.

Of course, when choosing the premise of project operation measures, enterprises should make an assessment of the profit analysis trade-off of the current management brand, the pformation of business mode and their own business capability.

Seeking support to speed up innovation

Use external pressure and motivation to seek effective market support.

Usually, in the process of implementing the market refinement measures, enterprises often want to get the support from the original clothing agents. At this time, manufacturers will make the garment manufacturers to operate their own market at any cost.

Therefore, seize the opportunity, keep up with the market operation strategy of the manufacturers, and seek more market support, will promote the speed and efficiency of the pformation of the garment agents themselves.

In short, "adapting to the situation, actively adjusting, seeking support and strengthening control" are the current clothing agents facing the costumes.

(of course, now the new form of "clothing affiliate network agent", compared to the physical shop, not only reduces the cost much, but also in its operation is also much more convenient, its later problems and risks are not so big, suggest that just entered this trip, not much experience and financial friends can consider starting with the network agent.

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