Export Of Textile And Garment Industry Is Warming Up &Nbsp; Small And Medium Enterprises Are Committed To Pformation.

In from April 18th to 21st, the fifteenth cross-strait textile and garment exposition held in Shishi, Fujian, showed signs that the textile and garment industry began to show signs of improvement since April this year.

With rising production costs and sluggish demand at home and abroad, small and medium-sized textile and garment enterprises strive to seek pformation and upgrading, showing three positive signals to enhance creativity and culture, expand e-commerce and cross strait industry cooperation.

Xu Yingxin, assistant to the president of China Textile Industry Federation, told reporters during the Expo that the export of textile and garment industry continued to be depressed since the end of last year, mainly due to the sluggish international demand and the rise of production costs in China leading to the relocation of international orders.

According to Liu Yanwei, director of the Information Department of the textile chamber of the China International Chamber of Commerce, the export of textiles and clothing in China was negative in 1 and February this year. The volume of exports in February was the lowest in recent years, and rebounded in March.

In the first quarter, textile and apparel exports totaled 50 billion US dollars, an increase of 2.9% over the same period last year. This growth rate has dropped sharply compared with the past.

Dayong Town, Zhongshan City, Guangdong, is famous.

Xiao Zhihao, chairman of Dayong Town garment and textile industry association, said that the global economy is in a slump. It is hard to make exports, especially to be a foundry enterprise.

This year, the market in Japan, the United States and Germany is worse than before. But judging from the current situation, it is expected that the order situation will improve in the second half of this year.

Zhongshan Liancheng Garments Co., Ltd. is a manufacturer of jeans. 80% of its products are exported to Europe and the United States, with an annual output value of about 80000000 yuan.

General manager Xiao Yujing told reporters that in the first quarter of this year, the volume of exports dropped by nearly 20% compared with the same period last year. In order to maintain their livelihood, the company had to attend exhibitions and take orders everywhere.

Xiao Yujing said: "we participated in the morning, there were more than 20 groups of merchants came to see goods, inquiry, including Syria and Italy merchants, the signs of market warming is still more obvious."

The US market is still ahead of Europe, and the pressure on enterprises to "keep profits" is still large.

Chen Cangsong, Secretary General of Fujian textile and clothing export base chamber of Commerce, said the European debt crisis led to lower European income expectations and a significant decline in purchasing power, which led to a downturn in market demand at the beginning of the year. A part of Quanzhou's textile and garment enterprises exported to the European Union were reduced by about 30% over the same period last year.

Chen Cangsong pointed out that, "relatively speaking, the US market is better than the European Union, and the market has gradually stabilized, and the US market is expected to recover faster this year."

Take Fujian as an example. In the first quarter of this year, Fujian exported $3 billion 786 million to the US, up 11.6% from the same period last year. The United States surpassed the European Union to become the largest export market in Fujian.

Xin Zhiguang, chief engineer of Fujian Hongyuan Group, said that in the 1-2 month of this year, the group's export volume was 1.46% lower than that of the same period last year.

By March this year, there has been a gradual improvement.

Chen Cangsong believes that every year April is the autumn and winter clothing ordering period in the European and American markets, and the textile and garment industry is more optimistic about the export situation after April.

It is still difficult in the first half of this year and will improve in the second half of the year.

Take Fujian as an example, the annual export of textile and garment industry is expected to maintain a 15% growth rate.

Xu Yingxin also believes that in the second half of this year, the export of the entire garment industry is expected to improve, and hopes for the recovery of the European and American market and the recovery of consumption index.

"But a big problem to note is that even though the market is getting warmer now, because of the rising domestic production costs, the profit level of enterprises is very low, and losses have become a common phenomenon in the industry."

Lu Zhiguang, assistant general manager of Fujian Sheng Sheng Xie Textile Industrial Co., Ltd., said that because of the increased cost of the downstream garment market and increased competition, many customers' orders are even lower than our production costs, and the more we lose, the more we lose.

Textile and garment enterprises strive to expand three pformation directions

Through the interview, the reporter learned that under the pressure of the economic environment, the small and medium textile and clothing enterprises are trying to seek self pformation and reveal three positive signals of the pformation and upgrading.

First of all, we should strengthen the integration of creative culture and traditional manufacturing, and enhance the added value of products with cultural elements.

During the current Haibo meeting, the "Shishi clothing industry creative garden" project was formally established, and many famous fashion designers at home and abroad signed the creative park. At the same time, the Shishi government signed a three party strategic cooperation agreement with the China Fashion Designers Association and the Fujian garment designers association to accelerate the development of the Shishi textile and garment industry towards high-end and internationalized, and realize the pformation from "making products" to "doing culture".

Second, actively expand

In Haibo, a special area of e-commerce has been set up, including "China Electronic Commerce Association", "handle net", "shoe net", "oracle bone inscription" and so on.

A number of local enterprises in Fujian and Oracle (China) Software Systems Co., Ltd. signed the apparel industry chain information management cooperation agreement.

Lu Ruwen, global senior vice president of Oracle (China) software company, pointed out that "Oracle Corp will make use of new technologies in database application and cloud computing in the future to help enterprises strengthen the information management of industrial chain and accelerate the pformation of traditional textile and garment industry."

Third, we should further deepen cooperation in Taiwan industry and learn from Taiwan's advanced technology to accelerate pformation.

At the current Haibo conference, 8 colleges and universities in Taiwan, including Fu Jen University, Tainan science and Technology University and Taipei University of science and technology, attended the exhibition of "industry university research docking center" with new technology and new technology, attracting many mainland enterprises to participate in technology docking.

At the same time, more than 10 enterprises on both sides of the Straits also jointly established the "green energy fiber alliance" to carry out joint exploration of industry standards.

Hu Yongqin, director of Taiwan textile and industrial Limited by Share Ltd, said that the purpose of the green energy fiber alliance is to develop low carbon textile standards and seize the opportunity through cooperation between the two sides.

Huang Weiji, Secretary General of Taiwan Textile Development Association, said, "after many years of integration, Taiwan's textile and garment production capacity has been pferred to the mainland.

But Taiwan still has the world leading level in the fields of functional fabrics, textile machinery R & D and costume design, and it can provide reference for mainland enterprises.

He pointed out that at present, Taiwan's trade dependence on the mainland's textile and garment industry has reached as high as 35%.

There are still five or six hundred product tariffs on both sides of the trade between the two sides of the Straits have not been waiver. In the future, both sides of the Strait should make joint efforts to further reduce trade barriers and jointly enhance the competitiveness of industries through two-way trade and investment facilitation, so as to resist the impact of international economic turbulence.