PEAK Builds A "Sunset" Brand

Just as the whole NBA cheered for the annual All-Star game, WNBA, another important part of NBA, also welcomed its important moment.

In February 16th, Quanzhou sports brand PEAK and WNBA jointly announced that the two sides formally formed a strategic partnership.

This cooperation not only made PEAK the first brand to cooperate with WNBA, but also made PEAK complete the comprehensive, multi-level and wide range cooperation system with NBA.

Building the "sun not falling" brand is the earliest professional basketball brand in the Chinese market. When the highest level CBA in China was monopolized by Anta, PEAK began to turn its attention overseas.

Through the exploratory cooperation with the European Basketball League and the Australian basketball team, PEAK has tasted the sweetness of "fragrant flowers outside the wall".

At the beginning of 2006, PEAK launched a strategic partnership with Yao Ming's NBA rockets in the top NBA arena, becoming the first Chinese sports brand to enter the NBA arena.

NBA's huge popularity in China has led PEAK to the first barrel of brand management.

After that, PEAK's internationalization strategy is getting wider and wider.

In November 6, 2007, PEAK Group signed a strategic partnership with NBA, the world's top basketball tournament alliance, and became NBA's official market partner. After a month, PEAK and NBA went deep into cooperation again and established long-term partnership with Milwaukee's bucks in the city of NBA.

It is worth mentioning that the history of World Cup tournament without Chinese brand sponsorship has been rewritten by PEAK.

In February 3rd, PEAK sponsored Milwaukee's "China day" at the same time, and signed a sponsorship of the Iraqi men's football team in Dubai, UAE.

At this point, PEAK's sports resources have been magnificent.

The sponsorship area covers the top two sports in basketball and football world, and the sponsorship area covers four continents including Asia, America, Europe and Oceania.

PEAK has truly become an international brand of "sun not falling". - in the morning of NBA and WNBA, you can see the figure of China PEAK. You can also see PEAK's appearance on the European basketball court in the afternoon. PEAK will also meet you at the Chinese CBA basketball court in the evening. At midnight, the World Cup soccer matches will also have the magnificent figure of PEAK.

Professor Ye Zhennan, a sports marketing expert of the State General Administration of sports, commented, "this is the first complete sponsorship system established by China's domestic brands.

This shows that their development has stepped into a fast lane and a regular road, and they have understood and grasped the train of thought and method of brand promotion.

As soon as the product is coming to the mall of America to dance in the NBA arena, the pace of internationalization of PEAK's marketing network is also in full swing.

According to Hou Lidong, director of PEAK planning department, the negotiations between PEAK and American shopping malls and supermarkets have made progress, and PEAK products will be stationed in major shopping malls and supermarkets in the United States.

Expert analysis predicts that PEAK will play a significant role in promoting PEAK's sales after entering the US market.

However, Hou Lidong told reporters that PEAK's sponsorship is not entirely for commercial purposes.

Following the signing of the Bucks demanding the other party to develop talent and enhance communication for the development of Chinese basketball, PEAK also put forward such a request during the signing process with WNBA.

To this end, PEAK has specially signed two WNBA stars, the New York freedom team star center Neal McCarville Janel and the Sanantonio Silver Star team star guard Elin Erin (Buescher).

The two sides wrote in the signing contract: regular PEAK exchanges Chinese women basketball players with WNBA players, and sends Chinese players to WNBA to participate in the top women's basketball tournament alliance, to promote Chinese women's basketball.

In this regard, WNBA President Donna Ao Reed said: we are very pleased that PEAK can see the international influence and achievements of WNBA and women's basketball.

It is understood that PEAK's two new endorser will not only wear PEAK sports shoes in the competition, but also come to China to attend basketball promotional activities, so as to attract more women basketball fans to enjoy and participate in the sport.