Interview With Li Haibin, General Manager Of D.P, Shanxi.
Following the 2012 autumn and winter new products conference of the ladies and D.P ladies, the world clothing shoes and hats net reporter interviewed Mr. Li Haibin, the general agent of Shanxi, so that consumers and franchisees had more and more profound understanding of thousands of beautiful ladies and D.P ladies' general agents in Shanxi.
World clothing shoes and hats net reporter interview with general manager Li Haibin
An accidental opportunity led Li to choose the clothing industry. He has been engaged in the clothing bulk business when he entered the garment industry. During the course of his operation, he found that the Shanghang market had many clothes but lacked features.
D.P women's wear
Whether it is from the style, selling, looking, hanging, version, size and so on, it has interpreted the fashion perfection of Shanxi women. Therefore, it chose to act as a D.P women's wear; and the agent of thousand wise ladies was a supplement to D.P women's clothing at the end of 2011, and chose the strength of the enterprise. After two or three months' trial sale with the factory agreement, the sales performance has remained at the top five in the shopping mall, so Shanxi has made up its mind to popularize this brand to Shanxi.
"No matter what line of market people do it is, it is more laborious and risky. Inevitably, it will encounter some problems in the market. Once there is an appointment with the customer for second days, eight o'clock in the morning. In order to have a good state, the night before it passed, and the result is that after the high speed, the road is being repaired and unable to drive. When it is about to turn around and return to the original road, it suddenly finds a robber. Fortunately, it is lucky to escape.
After that, it has not been affected. The second day is still full of energy to meet customers. It is only a piece of life that has passed. "
Li always said frankly.
Ladies and gentlemen
D.P women's clothing, whether in style or price, is suitable for sale in Shanxi.
Women's clothing is suitable for people aged 25 to 40 years old. The price of summer clothing is between 100 and 400 yuan, which is suitable for Shanxi public.
And D.P women's clothing is more suitable for consumers aged 28 to 45 years of age. Its price is relatively high, and the price of summer clothing is between 200 and 600 yuan, which is the best choice for knowledge women and white-collar workers.
The two brands have six stores in Shanxi and 14 stores. In the end of the new conference, 8 of them signed up in Changzhi, Huozhou, five and Shuozhou.
These two brands focus on fashion and leisure, and only one agent can be found in each area. The sales of these two brands are very good at present.
Thousands of beauties are suitable for all parts of Shanxi. In order to fill the commercial gap, they are looking for franchisees in Xinzhou, Datong, Lvliang and Jincheng. D.P women's clothing belongs to the middle and top grade women's clothing, and is not suitable for all regions in Shanxi. At present, it is looking for franchisees in Datong and Linfen areas.
The investment of women's clothing and D.P women's clothing is mainly in prefecture level cities, county-level cities and county towns, but the key is to see lots, lots of good will also choose to join, and will help franchisees through special marketing methods.
When joining the franchisee, the franchisee needs to deposit 5000 yuan in the market, and must do it: no sales can be done on the Internet; no other brands can be run in the store.
These two brands are suitable for the Shanxi market. We will also intensify efforts to support franchisees and reduce inventory. Early franchisees are almost zero inventories in the first two quarters.
If there is stock, we will also give a big return rate. The "intermediate inventory" supervisor will solve the problem every time by adjusting in the region.
Through this interview, we can see that
Li Hai bin
Always a very steady person who meets problems and calmly and calmly faces and solves them.
Franchisees will also see thousands of ladies wear and D.P women's wear.
Shanxi general agent
Strength and courage.
I believe there will be more franchisees to represent these two brands, and I believe that under Li's leadership, they will do well and go further.
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