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    Shortage Of Orders For Japanese Clothing Exports During Peak Season

    2012/4/26 14:27:00 52

    Clothing ExportOrder ShortageExport Enterprises

    Order pfer is a common problem encountered by Chinese export enterprises in recent years. Textile and garment enterprises are also unable to avoid Japanese export enterprises.

    However, unlike previous years, enterprises have been able to face orders pfer smoothly.

    Some enterprises believe that some of China's orders will continue to flow to Vietnam and other Southeast Asian countries this year, but these orders will return at a certain time.

    There will be more opportunities for export enterprises that survive this difficult period.


    According to customs statistics, from January to February this year, China's textile and clothing exports to Japan still increased by 9.8%, the growth rate was the highest among the main import demand countries.

    The seventeenth China Textile and apparel Fair (CFF) was held in Osaka, Japan, on April 17th ~19.

    Li Lan, vice president of China Textile Group, held a press conference at the same time, saying that China's demand for textile and clothing exports remained bright and bright in the case of weaker demand in Europe and America. This made the Japanese market a market that Chinese companies valued and hoped to deepen.

    However, there are worries behind the Liang Liang data. Many exhibitors have told reporters that Chinese enterprises exported more rapidly to Japan last year. Japanese merchants bought too much last year. Many merchants have more stock this year, compared with last year.

    Export enterprises

    Facing the pressure of order reduction.


    Face up to order pfer


    Order pfer is a common problem encountered by Chinese export enterprises in recent years.

    Textile and clothing

    Export enterprises to Japan can not be avoided.

    However, unlike previous years, enterprises have been able to face orders pfer smoothly.


    Gao Pinya, manager of investment and Americas Division of Jiangsu red bean import and Export Co., Ltd., told reporters that labor costs in China had risen too fast. The cost of labor in her business rose by 10% last year alone in 1 years, making it impossible for low-cost orders to be processed in China.

    She believes that some of the outgoing orders are Chinese companies voluntarily giving up.


    A company in Nantong also expressed the same view.

    The exhibitors of the company told reporters that in Nantong now, workers earn 1 yuan per hour for 12 yuan, and at least 100 yuan for 1 days.

    This kind of manpower cost forces enterprises to choose only to receive orders.

    In the past, large enterprises with low added value were reluctant to do so, because the cost of labor was too high and the amount of employment was too large.

    Nowadays, enterprises tend to make trouble small bills and urgent orders. Such orders are high because of trouble.


    Pan Xinjian, vice chairman of Nantong Wei Fu foreign trade company, said that some of the orders are now flowing into Southeast Asia and South Asian countries, which is the reason of price, which is not enough to affect the export advantage of Chinese enterprises to Japan.

    Southeast Asian and South Asian countries are artificially cheap, but the technology of these countries is poor.

    The wages of Chinese enterprises are high, but the efficiency is high.

    Wei Fu has also calculated from the price. The price of Chinese enterprises is no more expensive than that of Southeast Asian enterprises.

    The key is Japan's imports from Southeast Asian and South Asian countries are zero tariffs, while products imported from China are subject to 15%~20% tariffs.

    Import tariff factors have affected the price competitiveness of China's export products to a considerable extent.


    Pan Xinjian also believes that Chinese enterprises can further enhance their competitiveness by improving their own product development capabilities and business management level.

    Due to the improvement of the industrial chain and the development of China's fabric, some fabric enterprises in mainland China can also provide the spot goods as the suppliers of accessories in Korea and Taiwan.

    This provides a guarantee for Chinese clothing enterprises to make small orders and urgent orders, enabling Chinese suppliers to have stronger ability to make short and quick orders.

    Pan Xinjian believes that Chinese enterprises can provide deeper services for Japanese businessmen and win the quality, delivery and development capabilities.


    Chinese products have bid farewell to the cheap era.

    In the past two years, some orders in Japan have gone to the neighboring countries of China.

    Li Lan also thinks that this is normal and not worth worrying too much.

    Because most of these products are some basic and low price products.

    Most of those products that are of high quality, high fashion design, complex technology and fast response are still supplied by China.


    Li Lan said that China's foreign trade enterprises have experienced the impact and test of the financial crisis and various domestic pressures in recent years, some have been eliminated, and some have actively made adjustments.

    Nowadays, enterprises are experienced and strong enterprises.

    These enterprises have strong production and organizational capabilities, and the products are of high quality and high grade, which are recognized by the market.

    The mature and perfect industrial chain of China's textile and clothing determines that the Chinese enterprises have an undoubted competitive advantage in the field of textile and clothing. This comprehensive competitive advantage is unmatched by suppliers from other countries.


    Order shortage occurred during processing season


    "We must be alert to the fact that the shortage of labor force has become an order shortage this year.

    Now there is no problem in our own factory production arrangements, but in the past few dozen years, we rely on our orders for more than a dozen small factories. We may not be able to do so in the second half of the year. These enterprises are in danger of bankruptcy.

    Huang Weisheng, general manager of Weifang Qian Hui textile and Garments Co., Ltd. expressed his most personal feelings when he saw reporters.

    Weifang Qian Hui textile and Garment Co., Ltd., which has been exhibiting and has many orders, has felt the pressure of order reduction this year.


    Huang Weisheng told reporters that in the second half of last year, Japanese merchants ordered too much, coupled with warm winter last year, many winter clothes were not sold, and Japanese merchants had a lot of stock, so this year the order will be reduced.

    Moreover, it is short, single, and urgent, because merchants must try to place orders after watching the market, which will lead to urgent delivery.

    For example, he said, for example, in the past large quantities of goods, usually give 2 months of delivery time, now it will give 1 months, and the list is small, generally how much order, before, will more 10%~15% quantity.

    Japanese guests also appeared to place their stock in China, and the goods were not sent to China for sale.


    Shanghai Ya Yun Textile Technology Co., Ltd. Li Min, this year, the reduction of orders is also very much the same.

    She told reporters that business was particularly bad this year.

    The former 1 customers ordered 10 thousand meters of fabric for 1 months, now they are 10 thousand meters in 3 months, and they are divided into several colors.

    Japanese businessmen reflect that the market is still bad.

    Coupled with the weather anomaly, this spring is too late. Japanese businessmen are too late to go to spring clothes, and they can't see clearly after the market. Many enterprises dare not plan, so the result is either less clothing or less urgent.


    Gao also told reporters that it should be the peak season for garment processing, but many companies called to order from her.

    She obviously felt that business was particularly bad this year.

    There is no atmosphere for businessmen to attend the exhibition. They are not looking for things. They are just looking around.

    Because merchants have a large stock and the enthusiasm for ordering is not high, unless the impact is particularly strong, it will be difficult to attract customers' attention.


    Not only is the order less, but the order execution is even more troublesome.

    It was 2 months before the delivery date, and now the delivery is required in 1 months, and the order is always revised.

    1000 pieces of goods sometimes require partial shipment, which increases the cost of suppliers.


    He came back from Vietnam just before attending the exhibition.

    She felt that now people in the world doing textile and garment are running to Vietnam, and more and more enterprises are investing in Vietnam.

    The price of labor is also determined by supply and demand. When too many factories rush to Vietnam, the demand for employment in Vietnam is increasing rapidly, which will inevitably lead to an increase in labor costs.

    She expects that some of China's orders will continue to flow to Vietnam and other Southeast Asian countries this year, but these orders will return at a certain time.

    There will be more opportunities for export enterprises that survive this difficult period.


    Transformation exploration never stops


    Profit reduction, orders decline, such difficulties.

    Export to Japan

    Enterprises have been encountering these years and are constantly coping with it. Good corporate pformation has never stopped.


    Win win order by product innovation, Weifang Qian Hui textile and Garment Co., Ltd. has tasted many sweetness.

    In the past few years, Qian Hui has vigorously developed functional products such as hot wire and cold sensitive fiber, attracting not only merchants but also higher prices than regular products.

    Now there are too many functional products such as hot filament and cold sensitive fiber on the market, and the selling price has come down. Qian Hui has changed the direction of product development. This year's new natural products, such as Tianzhu and aloe vera, have become the highlights of the exhibition, attracting the eyes of Japanese businessmen.


    Huang Weisheng told reporters that the company is committed to deepening the Japanese market, and constantly developing new products to win new products.


    To extend the product chain, to control more trade links, so that Shanghai Ya Yun Textile Technology Co., Ltd. in a downturn in the market environment to gain more trade opportunities.

    Li Min told reporters that as a fabric production enterprise, Ya Yun is also undergoing pformation.

    1/3 of the exhibits were clothing.

    Ya Yun increased clothing export strength. Last year clothing exports accounted for 20% of the total export volume of the company.

    Because textile industry still has to face the terminal garment market at the end, and fabric enterprises have certain advantages in clothing because the competition of clothing is increasingly relying on fabric to win. Good fabrics can bring designers inspiration.

    Ya Yun now set up a clothing department, the design, planning, plate making, clothing run through-train.

    Fabric enterprises to do clothing has one advantage, that is, other clothing enterprises buy the company's fabric, also have to look for the garment processing factory processing; after the factory, you can process the clothes for the guests, save the trouble of the guests to find the factory, and can better control the cost for the guests.


    To provide customers with one-stop shopping service, Yantai Golden Doll International Trade Co., Ltd. also brings more orders to customers while it is convenient for customers.

    In the past several exhibitions, the gold dolls were mainly hand knitted sweaters. This year, some knitted sweaters were also added, and some sling vests and other underwear were also provided.

    Hu Jiaxin, general manager of the company, told reporters that the guests want to do one-stop shopping at a supplier, which can reduce the business cost of the guests.

    However, this increases the cost and work of suppliers, and requires more and more service providers.

    Suppliers can help customers by providing more services.

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