Zreiser: I Am &Nbsp After 90; I Make My Own Brand.

The roaring car with a motor roar is drinking the red wine and picking the quality of the glass in its "tide shop", which looks very "90" after 90. However, he was not rich in the two generation.

His name is Zai Ze Ze. He is 20 years old. When we gradually believe that this is an era of capital and relationship building, he founded his own clothing brand E.co with a pencil and ruler, and started the "E.co lifestyle trend shop". brand The person who takes care of it and then quietly tells us, "entrepreneurship is an attitude in the front, a habit in life."

After 90's "money brother" practice to remember: entrepreneurship is a kind of life habit

The word "individuality" is appropriate, whether it is used in zreiser or in his own business.

Reading: not a good student.

Zreiser's "E.co lifestyle trend shop" is located near the north gate of Haibowan's Tao Ran Shang pin district. Push the shop door open. The black and white style of decoration makes people less noisy in most clothing stores. The windows are clean and bright, and the sun shines in. The shops are warm and lazy, as if they were carefully dressed by their owners.

"The decoration style of the whole shop, the location of every jewelry, clothing and shoes are all designed by myself. They should be like this. Others may not fully express my thoughts." Zreiser is young, with punk style hairstyles, slim shirts, jeans, sports shoes, and a look at the students who come to the home. Because of his shyness, when he visited the shop, he poured two glasses of red wine, and then he sat quietly playing with his cell phone.

"I am not a good student merely by reading. When I was in junior middle school, I could still learn, and then I skipped classes and fought. When I reach senior one, I may grow up, think more things, and feel that I should have my own way of life, but I am definitely not reading. Zarize said that he decided not to go to school after the semester, but he still wanted to try the college entrance examination. His family could not beat him. He could only be named as a social examinee.

"I didn't expect that my grades were so bad that there were many subjects that I couldn't get through at ordinary times. As a result, more than 300 points in the college entrance examination were quite unexpected." In the 2008 college entrance examination, Zai Shui Ze was admitted to marketing department of Shanghai Institute of Chinese studies, and with the excitement of going out, he boarded the flight to Shanghai.

The life of university is not as good as that of zreiser. Because he was very young, he had little common topic with his classmates. He could not accept the lifestyle of other brothers in the dorm sitting in front of the computer every day. He felt that when he came to a big city, he should go for a rush. So he became restless. He often escaped from the campus and wandering around Shanghai until the Dean talked to him several times, so that he could "learn well and be worthy of his parents".

"At that time, the monthly expenses were more than 10 thousand, and the family was not very rich. Soon, my mother knew what I was doing in school. Zarize said that his mother had taught him several times in Shanghai, even broke up his living expenses, and wanted him to go back to school to study well, but he "recognized that reading is not the life he wanted."

Making money: earned less than 500 yuan in three months.

"From 2010 to now, I have never taken any money from my family." Zarize said.

Zai Reiser always wanted to live his life from his own strength. He likes to refit cars, and whenever he refuses to go out of the road in Shanghai, he will envy him. The community network in Shanghai is relatively developed, and by chance, he saw the information of buying and selling second-hand cars on the community network, so he sprouted the idea of reselling second-hand cars and buying cars after making money. {page_break}

It happened that a buyer wanted to buy a used car, and a few months later he gave his pregnant wife a walking tool. Zreze thought it was an opportunity, so he borrowed money from almost all his classmates, bought a car from others, and excitedly dialed the telephone number of the online buyer. I didn't expect that when the buyer met, he did not think he was selling a car. He thought he had met a cheater. When the first deal failed, zreiser was also criticized.

In order to prove that he is not a liar, zreuzai found his school certificate and brought his student card with him to find the buyer again. I didn't expect the buyer to look at it. He threw away the proofs and student cards he handed over, and sent him out.

The buyer's attitude aroused his stubborn temper.

"At that time, I thought, if you do not buy it, I will sell it to you." Zarize said, later, he found the buyer many times, asked the buyer to eat, during the period, he also consulted others who sell second-hand cars. "Because the social experience is not enough, it is the first single business, many things do not know how to do, only can please eat, this is not wrong."

It may be that zreiser's sincerity finally touched the buyer, or the wife of the buyer arrived at the time of the car. 3 months later, the first business of zreiser was finally successful, and he earned less than 500 yuan after deducting the cost and the meal.

Entrepreneurship: doing Wuhai's own "tide card"

Zai Reze later sold several used cars, earning about 400000 yuan.

"With some savings, I don't want to do it anymore. Actually, I prefer to wear it. clothing More sensitive. " In Shanghai, Zai Reiser often lingers in the large and small fashion clothing stores when he is free. This gives him a better understanding of fashion clothes and knows many people who have similar interests. "Many times I wonder why those shops that are well furnished are not able to hang up their own brand clothes." before the summer of 2011, Zai Reiser was born with the original trend clothing logo E.co, which was repeatedly thought about. The logo is composed of the first letter of the 3 Chinese words in the "East", "original" and "collection", which implies that his costume is a collection of trendy and traditional.

In June 2011, Zai Reiser made 60 E.co secretly to find a friend who worked in a clothing store to sell. He wanted to see the reaction of the market, but in less than 3 days, 60 clothes were sold out. Facts have proved that E.co is very popular, but the behavior of a friend has been discovered by the store manager. The shop manager is going to fire him because the shop is not allowed to sell other unknown clothes according to the regulations. No way, zreiser had to ask friends for help, and brought a clothes designed by himself to prove that it would not lower the grade of the shop. Unexpectedly, when the store manager saw the clothes of Zai Reze, he immediately decided that E.co should not be sold in the shop secretly. Brand clothing Also, there is a place in the store.

In September 2011, Zai Reze returned to Wuhai for the reason of his mother's body, and opened E.co lifestyle, the first comprehensive store in Wuhai. The location of the store is far away from the business district, but it is very popular. People who come here always buy something they like. If they want to, they can also discuss with their boss the concept of "dressing and quality life".

Impression: speaking is very real, actually very picky.

Because it was the Spring Festival, Zai Reiser did not hire ideal employees in his shop, and his classmates in junior high school and high school came to help. Everyone said, "Xiao Zai looks young, actually he has become a monster, and he thinks everything like a few decades old people."

Zreze replied, "your way of life is not for me. For you, going to college is a way. For me, entrepreneurship is a way of going forward, a habit in life."

Zreiser is a very "tossing" person. After talking about his clothes and his life, he initiatively talks about magazines and publications. "I want something that is exquisite, not like those advertisements on the street. It should have a sense of texture, even if it does not sell money."

Speaking of magazines, he took up the glasses in front of him. "This wine glass is still fine. What do you think of this base? After running several places, you can't buy anything you want. " He said.