Li Xing: The Story Of Starting A Business From A College Student To A Shopkeeper

After two whole years, Li Xing finally had an in-depth understanding of the clothing industry.

On 2011, on May 1st, a clothing store in the east of Rushan Commercial Street opened, which was Li Xing's first clothing store.

After graduating from Li Xing University in 2008, he found his first job as a salesman in a private hospital in Zibo.

It's marketing. In fact, most of the time is leaflets.

Li Xing, a graduate of marketing major, has always cherished the dream of starting his own business. So he quit his job and went back to his hometown.

After returning to Weihai, Li found that the city became more open and people wore more and more clothes.

In order to understand this industry, Li Xing decided to start with a clothing guide.

When he applied to a clothing store, because the manager did not want to hire a male shopping guide, Li Xing promised the manager on the spot that if he did not perform well in the first month, he would not pay a penny.

Only in this way did he win a post of a shopping guide.

Li Xing worked hard at work. He paid attention to studying every detail of the store operation and figured out the psychology of every customer.

The shopping mall is open at 10 p. m. Li is often a bus stop when he is off work. He can't give up a taxi and can only run home.

Because the rental place is relatively remote, Li Xing usually has to run for an hour to get home.

Speaking of this, Li Xing quipped that his running ability was then exercised.

Due to outstanding performance, Li Xing not only got the first month's salary, but also was pferred to the new store to open up the market.

3 months later, he became the manager of the new store.

Touch the market and accumulate experience.

Despite the knowledge of the clothing retailing industry, Li Xing felt he was opening up.

When he was assistant to the director of marketing, Li Xing continued to rush around the country to investigate the market.

In addition to doing a good job in market research, Li often went deep into the workshop, from raw materials to finished products, and carefully understood every link of clothing production.

Li Xing said, to do an industry well, we must know every link in the industry, so that we can succeed.

A successful person opens a shop successfully.

Li Xing is a conscientious person. He is always thinking and exploring the way of success.

After he opened the shop, he carefully tried to figure out the preferences of every customer, and made a customer classification table, marking the types of clothing that every customer liked.

In this way, Li Xing can locate customers for every garment when he comes in, so the fashion he sells is very popular, almost without pressure.

Li Xing has won the trust of his customers with his sincerity. In less than a year, he has left nearly 1000 customers contact.

Every time a new product arrives, Li Xingdou notices the customer in short time, and the customer usually patronize the shop in a short time, which also speeds up the turnover of goods and funds in the store.

If you want to succeed, you must concentrate on your work. There is no shortcut to success.

This is Li Xing's favorite word.

Now, Li Xing has opened second cities on the urban Mount Huangshan road.