Zhou Weina: "Moonlight Clan" Pformed Into Fashion Shop Owner

Zhou Weina, who was born in 1985, likes to be called "Na Zi". When she first met her, she saw a pair of big black black earrings, a jeans seven pants, green stockings and black shoes.

Just last year, she had her own clothing store on the 3 floor of Hsin Sheng.

From store manager to boss

3 years ago, she was a family at west station.

At the beginning, she chose the clothing industry purely for personal interest. Kona didn't understand anything. She looked at the beautiful women on the road and picked up the bright lights. She felt that she really needed to get in touch with this industry and put her preferences into practice.

In the 3 years as a store manager, she has been learning online fashion matching skills from the Internet, buying fashion magazines to recharge, and pondering the trend of every season.

"Some girls are very beautiful, engaged in different occupations, but do not know how to dress themselves.

In order to match their costumes, I also learned a lot of things, so long as they are suitable for themselves, nothing can be accepted.

NAH said that her shop style emphasizes individuality, and old customer Dan is such a beautiful woman created by her.

Dandan is a middle school teacher who is too monotonous and simple in style.

Borrow money from parents and set up shop

Na Zi is a "moonlight clan". In the first two years of work, it is basically how much the salary is spent and there is no extra deposit.

In the third year, she realized that work is not a long-term plan, and she must start planning her long-term development.

So, she took out 2000 yuan from her wages every month to deposit in the card, so it lasted for a year, and she had a deposit of 20 thousand yuan.

Twenty thousand yuan may be enough money for an ordinary entrepreneur, but it's a drop in the bucket for a son who wants to set up shop in hsinhui.

In the Hsinsheng store, the investment cost was close to 100 thousand yuan. Where did the other 80 thousand yuan come from? She thought of his parents, but he didn't know how to speak. After all, he started his own business in Lanzhou. Her parents' condition in Tianshui was not so abundant.

Parents listen to 80 thousand yuan, although the mouth support, still can persuade the son to consider carefully.

"I told them not to worry," I told them at the time. "I asked them to borrow the 80 thousand yuan. I must repay it. At that time, I insisted on writing IOUs, which was rejected by my parents."

Na Zi said, parents do not agree to write IOUs, nor do they insist on writing, but secretly determined that they must pay 80 thousand yuan to them.

"All the friends around me didn't expect that I would borrow money from my parents. They supported me and persuaded me to give up. If 100 thousand yuan was invested, it would mean nothing."

Na Zi said, she knew that her friends' worries were not unnecessary, they thought more about her parents, and did not want their parents to worry about her anymore, but her determination did not waver.

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"I insist on borrowing money from my parents instead of asking for money, because I feel like myself.

Fashion trend is the magic weapon of purchase.

Na Zi said that the early stage of entrepreneurship was really difficult. "I just bought goods according to my own preferences, without taking into account the needs of the masses. This is my subjective judgment bias."

When she watched the customer go out of her shop empty handed and came out of the store, she felt very uncomfortable, though her clothes were not worse than others.

Some of the girls who came to the store to buy clothes told her that they were in the shop.

A change of consciousness brought economic benefits to Na Zi.

In the chat with customers, Na Zi also grasped some customers' needs. Their style was not limited to their personality. They went to Guangzhou every three months to buy new products every month.

When it comes to popular trends, she is full of confidence.

At ordinary times, she will also go around the mall, look at the style and color of the big brands, and put some popular elements in her mind. When purchasing, they can selectively purchase according to the prevailing trend.

"Purchase must be purposeful, otherwise it will be blind if we see too much."

In fact, more often than not, I still judge the fashion trend based on my own feeling. Some trend analysis on the Internet plus some fashion show shows, I also do some research, though not professional, but from the sales situation of clothing, my analysis is very reliable.

When I buy goods, I have to consider the customers, have their own figure in mind, imagine their style of wearing clothes, try to match them, and the incoming goods can get the favor of new and old customers.

Win the business of old customers

"Eighty percent of the business comes from twenty percent of the old customers."

She used a word from Mark Mike, an American Super salesman, to explain the law of success.

"From the eyes of customers, we can see whether she has a desire to buy, so long as she has 10% of the desire to buy, I can successfully sell the product."

Na Zi said that whenever customers feel they want to buy, they will keep looking at it. What she needs to do is to cater to the customers' purchasing psychology, seize the time to introduce them to customers, and encourage customers to try them on, so that the possibility of buying customers will reach 90%.

Na Zi said, some girls enjoy the pleasure of shopping, and more enjoy the pleasure of bargaining in small shops. "Some of my customers come to ask the price every time, and then they can buy a thousand yuan of clothing once they make a counteroffer. They feel that they can only buy one in the shopping mall, and they can buy four or five pieces in this store, which is the main reason why they like shopping here."

"If we win the old customers, we will have no business to worry about."

This is a sentence from the heart of her, and she has her own ideas for her future expectations. "Do it slowly, and take every step of the way. After all, I am a new entrepreneur. My plan is very small compared with experienced predecessors, but in my view, it is necessary to make my clothing store bigger and better, and to open branches in more places."

Said Na Zi.