Custom Fashion Week, Everyone Can Customize Their Own Trademarks.

Yesterday, 4 international exhibitions such as 2012 China Qingdao international fashion week were solemnly opened in Qingdao International Convention and Exhibition Center.

As an annual event of the clothing industry in Qingdao, manufacturers' "every move" shows fashion trends and consumption trends this year.

Reporters interviewed found that most local clothing manufacturers have launched the "tailored" service, becoming a major feature this year.

10 brands, 7 push "customization"

Even two or three years ago, clothing made to order is still a novelty in the island city.

Not only can businesses that provide such services be scarce, but most consumers are not very cold: some people still have the impression that "tailor shops" are not very popular.

With more and more people accepting personalized customization, "tailored" has become a common practice.

Yesterday, reporters in the fashion week 1 exhibition hall to see, the exhibitors in Qingdao well-known clothing enterprises, most have launched the personalized customization service.

The men and women are dressed in the green spinning Union, one of the ladies' fashion categories is Zheng Hong and Yi Lin, and the cheongsam of the cheongsam, Xiang Roy...

The reporter counted the 10 large manufacturers in a number of central districts, and 7 of them made tailor made as a selling point and launched personalized customization service.

There are only a few sports and underwear brands without customized services.

"Consumers are increasingly demanding personalization, and recognition for customization is quite different from previous years.

So it is a trend to introduce customized products.

Mr. Li, director of a brand manufacturer, said that the level of personalized service is high and the charges are considerable. The price of similar products plus custom price will increase by 30%.

This is why manufacturers are pushing for customization.

Customizing the "private family logo"

Designer brand clothing more than 500 yuan, volume.

It is hard to find less than 1000 yuan.

Reporters at the scene saw that in order to highlight the "reverence" of services, the major clothing brands also displayed their own skills: some of them were exquisitely dressed by design, others were selling fabrics with exquisite fabrics, others could embroider personal names, Pinyin abbreviations, and others could design personal clothing LOGO.

Others directly move millions of 3D scanners into the venue, and once they go in to scan, the whole body's "three-dimensional model" is generated on the computer, making the tailoring more elaborate.

However, the most amazing thing is the brand customization of a brand of men's clothing: not only from the material selection to the volume, the whole process, but also the private design.

And apply for registration with the State Trademark Office.

"Customize"

The brand is spread around the family, which is very attractive to many high-end people.

The company's brand director, Yan Yan, told reporters that this service is still the only one in the domestic apparel industry, mainly to meet customer's "spiritual needs".

"Custom" services prevent flooding

The competition for customized services reflects the enthusiasm of local enterprises in pursuit of traditional industry pformation.

However, the market also appeared "everyone customized", "custom piled up" situation.

In this regard, the industry believes that the custom market has just emerged and needs to be standardized.

Some small enterprises that lack design equipment, advanced technology and exquisite edition are actually only "tailoring shop level", and can not be called modern garment customization.

In this regard, consumers should also be screened.

"We have millions of stereotypes and printing equipment.

Without technology and capital accumulation, it is difficult to make good custom clothes.

A clothing company official said.

Qingdao enterprises are more successful than others

Garment Week held the exhibition week of famous brand products in Qingdao, and the exhibition of "special and special new achievements" of SMEs in Qingdao.

A group of Qingdao enterprises' unique products exhibited at the conference and attracted many people's attention.