Three Contradictions Become The Stumbling Block For Children'S Wear Agents And Brand Headquarters.

There are always many contradictions in the upstream and downstream of each industry chain. For example, there are some contradictions between the children's wear headquarters and franchisees, which are mainly divided into the contradictions between headquarters and agents, the contradiction between headquarters and franchisees, and the shield between agents and franchisees.

To solve these system problems, it is easier for the three parties to achieve a win-win situation, which is more conducive to the development of children's wear brands.

The head office hopes that agents and children's franchisees can be controlled by their own hands, obey management, and operate wholeheartedly and steadily. However, due to conflicts of interests, management conflicts, product problems and so on, there are several problems that children's wear agents and companies need to solve.

Interest relationship

The company headquarters should formulate a reasonable profit distribution system for revenue and expenditure, make an elastic indicator for the sales volume of agents and franchisees, or make a sales grade award.

In view of the expenses arising from the expenditure, such as the return of shelves, promotional items and gifts, the head office can give a detailed description of the proportion.

During the two sides' cooperation, we must strictly abide by the contract or documents.

Operation rules

Clear market target and development direction is children's wear headquarters.

And the franchisee can not conceal, so children's clothing companies continue to collect feedback information from dealers, maintain communication with them, integrate company's policies and ideas, and achieve unity of ideas and business strategies.

Strengthening team building can be a good way to maintain follow-up sales.

In order to set up a prominent and regular brand image, the company headquarters requires that the franchisee should highlight the brand style in shop decoration, goods display, promotion plan and so on. It is reasonable for a franchisee to fail to abide by these basic operation rules.

Self diagnosis

For the company headquarters, product supply, brand promotion and policy support are the most concerned issues for children's clothing agents. They are also the work of children's clothing brand enterprises. Don't let the terminal complain that the products are not fashionable enough, do not conform to the market, the quality is shoddy, the goods are too slow, the sales volume is bad, the company lacks guidance, and the dealers' complaints should be turned into praise.

For dealers, do not arbitrarily violate the company rules, do terminal management, analyze sales of goods, improve the quality of employees, do after-sale services, promptly reflect their problems to children's clothing brand headquarters, and seek solutions to ensure that their stores keep pace with headquarters.

Of course, children's wear agents and agents.

There is a little disagreement between them, which does not affect the development of brands and their respective interests. But in normal cooperation, resolving conflicts between channels is more conducive to achieving a win-win situation.