Shoe Materials Enterprises Show Overseas Shoe Exhibition To Stir Up Sensation And Expand Global Market

With the continuous shrinking of the domestic sporting goods industry, many matching shoe supplier in 2012 continuously turned their attention to foreign countries, and increased the proportion of foreign trade in order to win a new world.

It is understood, including Xintai and Da billion.

Jinjiang shoe materials enterprises, such as Cheng Han, and so on, have launched the thirty-sixth Brazil shoe material exhibition for the first time.

Behind the Brazil shoe material exhibition is a reflection of the shoe material industry in Jinjiang. In the current domestic market, it is a bold attempt to further expand the international market.

In fact, to some extent, the foreign trade market has made the struggling domestic footwear industry see some light in the market. The outside world is wonderful and the market can expand.

"Two years of international economic recession, coupled with the expansion of production capacity by enterprises over the past two or three years, has led to the embarrassment of oversupply today. Factories have been built and can not be dismantled, equipment can not be put into production, and homogenized products are continuously appearing in the market. How to digest excess capacity, we must walk on two legs, both at home and abroad."

Xu Jinsheng, general manager of Fujian Xintai new Mstar Technology Ltd, represents the voice of many shoe makers.

Although some enterprises have increased the proportion of foreign trade, some enterprises still have a cautious attitude towards foreign trade.

"I think the timing is not appropriate at this time to increase the proportion of foreign trade."

General manager Lin Wen said that the overall downturn in the global economic environment, coupled with the appreciation of the renminbi, is extremely unfavorable to China's exports.

He believes that there is still much room in the domestic market. Therefore, they are more about making products from the extension of products, not making shoes products, but also extending to other fields such as building materials, so as to balance the overall development of enterprises.

In addition, Jinjiang

Xu Xiongsheng, general manager of shoe machine development Co., Ltd., also said that they still focus on the domestic market this year.

In his view, shoe machine industry still has larger growth space in China.

Although this year's market downturn, but many enterprises are brewing a new round of efforts to precipitate the period, some companies choose to update equipment, and some enterprises develop more differentiated products, which will bring greater development space for the shoe machine industry, they will seize this opportunity.

It can be seen that the product production is always the most critical link in the footwear enterprise, whether it is in the foreign trade market or the domestic market. Only the perfect product and the good social recognition are the magic weapon for the enterprise to win the market.

In 2012, for every industry, it is a difficult task. Therefore, every decision of the enterprise must conform to the current market situation, and consider from the present situation of the enterprise, and do not blindly follow it.