Jinjiang Shoe Enterprises Promote Scientific And Technological Progress And Determine The Direction Of Shoe Enterprises' Development

Jinjiang, as

The production base of clustered dwelling houses is catching up with the growth of domestic CPI at a rate of more than 20% per year.

To this end, there have been many outstanding brands.

Once upon a time, when looking at the first-line brands listed on the Jinjiang plate, many two or three line operators will feel a heartfelt sigh.

Why can these sports brands realize the dream of "easy listing" in a short time? Is it because of its unique brand influence, or because of its huge market share, or because of its strong capital operation capability?

Under this series of inquisitive questions, we can easily find that the two or three line operators are most concerned about the question of whether these limited market resources will gradually be grabbed and occupied by the dominant brands that have been placed on the market, and the market share will become larger and larger, which will lead to the development of their own brands, and even gradually lag behind.

In fact, once more seriously, not only consumers, many smart businessmen or senior managers will dig out the real secret.

For example, whether it is brand financing listing or brand marketing, the most fundamental thing to trace back to is the support of technology.

Only by having the corresponding scientific and technological appeal can an enterprise produce a marketable high-end footwear product.

Only by putting the corresponding technology into R & D, can an enterprise produce products that satisfy the greatest demand of market consumers.

Only by improving the R & D capability of an enterprise can an enterprise maintain the competitiveness of its products for a long time, so as to realize the smooth development of all subsequent links, such as the sale of terminal to the listing of enterprises.

"Technology is king."

Li Chenguang, a Shenzhen financial hotline, said in an interview with the Hong Kong media talk about footwear manufacturing.

The Jinjiang Department has been dubbed "sports shoes department" by other regional markets. The biggest reason lies in its irreplaceable sports shoes production base.

Just like the familiar brands of Anta, 361 degree, XTEP and other domestic brands, the reason why they are able to navigate in the high-end capital market in such a high way is that they can properly rely on their own outstanding R & D power in product shaping, so as to get consumers' trust, and quickly rely on the listing to occupy more market share, so as to meet the greatest demand of consumers in the best posture.

After all, technology is

Development has always been a thread of development.

The most exquisite product of sports shoes is its comfort and wearing experience.

And how to achieve the perfect integration of these two technologies is undoubtedly the biggest driving force. It is not only the most important weapon in R & D process, but also the catalyst for shoe companies to go to market and even go to the international market.

Therefore, behind this typical business listing boom, we have also seen a major trend in the development of shoe enterprises under the new technology era, that is, pformation and upgrading, and improving the technological capabilities of enterprises. This is a trend of the times.

At the same time, in this unyielding tide of technology, many powerful two or three line brands in Jinjiang have caught up with this time bus.

A famous brand designer, Li Chenghan, who took over and grew up in Jinjiang, obviously has its own unique achievements in technology research and development.

In the production process, Rui Mead focuses on introducing the latest software development of the whole shoe folding tester and the software system for product color matching, shoe size automatic plate arranging, and so on, so as to preliminarily realize the high efficiency and intellectualization in the production process and ensure the quality of the shoe product listing.

In the sales link, the Emmett sales department independently introduced the OIM timely communication technology system, strengthened the information exchange among the sales personnel of the terminal stores, ensured that the first hand information of customer feedback was pmitted to the terminal stores in a timely and accurate manner, and was aggregated to the enterprise headquarters to achieve effective communication between the enterprise and the terminal and the consumers, so as to achieve the high volume sales of the products.

In terms of management and management, rumeate has always been adhering to the spirit of "unity, innovation, pragmatism and efficiency". It has brought together a large number of outstanding management and marketing talents. It has played an important role in the high-end construction of its own products and improved the technological content of products. The popularity of the product has greatly improved, and has been exported to East China, North China and even Europe and the United States and other overseas markets.