Shoe Enterprises "Create Green Ecological" Industry Chain, And Need To Cooperate With Upstream And Downstream Enterprises.

　　日前，由中國輕工業聯合會和中國皮革協會聯合主辦的“皮革行業經濟運行暨2012中國真皮標志排頭品牌發布會”在京舉行，中國輕工聯合會副會長王世成、中國皮革協會名譽會長張淑華、中國皮革協會理事長蘇超英、工業和信息化部消費品司副司長高延敏、國家工商行政管理總局商標局副局長呂志華等領導出席本次會議并發表重要講話，他們對皮革而行業經濟運行及品牌發展，特別是真皮標志工作做了充分肯定，并提出了殷切的希望和要求;另有來自商務部、林業部、國有資產監督管理委員會、國家質檢總局等部委有關部門領導，中國輕紡財貿煙草工會、中國消費者協會、中國百貨商業協會、意大利外貿協會，以及全國各地方皮革協會以及獲得中國真皮標志皮鞋、皮革服裝、裘皮服裝排頭品牌和箱包、童鞋排頭品牌榮譽稱號的企業代表260余人出席了此次發布會 The meeting was chaired by Li Yuzhong, executive vice president and chairman of the China Leather Association.

This reporter was invited to take part in this industry event and did a full range of follow-up reports on the conference.

Establishing brand names that consumers believe in

As the highlight of this conference, the "2012 China leather logo leader brand" held a brand launching ceremony at the scene meeting. The winning list included 5 major categories: "China leather shoes leading shoes, Chinese real leather shoes king" and so on. There are a total of 96 brands. BELLE, riches and birds, golden monkeys, Kangnai, Hengda, AOKANG, Hasen, red dragonfly, Yi Kang, and spider king ten shoe enterprises were awarded the title of "China Leather leading shoe king". In addition, the release list of the Pai Tau brand for the first time has increased the children's shoes enterprises, which is undoubtedly a gospel for consumers who are more and more concerned about the safety and quality of children's footwear products.

Su Chaoying, director of the China Leather Association, said in an interview with the China Leather weekly newspaper that gold is the sediment of the storm. The brand leader of dermis logo has launched the eighth list. Most of the enterprises on the list are former top brand enterprises. These enterprises are all enterprises that focus on honesty, focus on quality and win the trust of consumers. The brand name list of the genuine leather label is known by consumers as the list of leather products with high gold content. In addition to the principle of "fair, open and fair", it has always been recognized by consumers for recognition of the brand itself. He also believes that although the current market is facing some pressure, it is also the driving force of the enterprises. The traditional manufacturing industry of leather industry is facing unprecedented pressure. But in the process of spanformation and upgrading, brand enterprises need to stick to the development concept of "environmental protection, integrity, quality and fashion", only in this way can we win the terminal.

Build "green ecological" industrial chain

In the China leather industry economic operation and the leather label flagship brand conference, hundreds of industry top brand enterprises jointly launched an initiative, calling on the industry to respond to consumers' demand for "green" products, practicing environmental protection, using "eco leather" to create "green ecological" industrial chain, and launching the initiative, including Kangnai, BELLE, AOKANG and other well-known leather label brands in the industry.

Under the environment of "green ecology", which has already become the dominant market demand, brand enterprises extend their olive branches to "eco leather". It is true that the intention of drunken men is not in wine, or to compete for greater market share with the help of ecological cards. It is reported that at present, 45 enterprises that have obtained the "leather mark eco leather" qualification account for about 1/8 of the total leather output of the country. These "leather signs ecological leather" are widely used in the products of the real leather label enterprises, and the share is increasing year by year because of the increasingly strong demand for "green and low carbon" products.

Su Chaoying, chairman of China Leather Association, said in an interview. He believes that it is only a beginning to advocate the priority purchase of leather products that are eligible for "leather logo eco leather". To achieve sustainable development, the leather industry is bound to upgrade in the direction of "green, ecological and environmental protection" from inside to outside. The green upgrading of the entire industrial chain will ultimately benefit consumers of market terminals.

Promoting enterprise upgrading and shaping hard power

According to the economic performance of leather industry released at the brand conference of dermis logo, the leather industry has been running smoothly in 2011, and production has maintained steady growth. However, the industry growth rate has dropped in the first quarter of 2012. The overall good situation reflects that the advantages of the industry are still obvious, but the growth rate also sends some less positive signals. The "mid light leather prosperity index", which was officially released at the conference, also showed that the overall index of light leather prosperity index was stable, but the profit climate index declined slightly under the influence of comprehensive cost pressure. Entrepreneurs are worried that they are worried that the driving force for profit growth is disappearing.

Zhang Shuhua, vice chairman of the international leather trade association and honorary president of China Leather Association, said that although the internal and external environment has undergone some changes, the competitive advantage accumulated by China's leather industry has not changed, from "manufacturing" to "intelligent manufacturing", and the leather industry still has great room for development. "As a representative of the outstanding group of leather industry, the brand of leather logo is always the forefront and pioneer force of spanformation and upgrading. In the process of spanformation and upgrading, enterprises can actively expand their high-end products according to their own development, increase R & D and production of new materials, high-tech products, develop high value-added customized products, spanform the development mode of foreign trade and so on."

The director of the leather mark "China leather shoes leader" said in an interview with reporters that leather is a sunrise industry and a fashion industry. The starting point and key point of its spanformation and upgrading is upgrading. He believes that the spanformation and upgrading of footwear industry is hard work, and the foundation of brand competition is product. Therefore, a large number of genuine leather signs in the market are capable of forming a lasting appeal to consumers. The core is to always focus on quality and constantly improve the product.