Zhang Kapeng, Chairman Of Weixing Industry: Great Wisdom Of Small Buttons

In the past 36 years, Weixing industry is not only a witness to the development of China's garment industry, but also a supporter and helper. It has become the best partner with many garment brands.

Weixing looks at brand building from the aspects of product positioning, image building, management innovation, public relations, and green environmental protection. With a "small button" "great wisdom", it develops steadily from brand management, social environmental protection, national responsibility, and so on.

36 years ago, a small factory was set up in Zhejiang. After years of sustained, steady and rapid development, 36 years later, the small factory was known as the "Oscar prize for Chinese clothing brand".

The special award group won the "support Award" honor.

This group has become an industrial specialization, information networking, business internationalization, and scientific management of national level group company, which is Zhejiang Weixing industrial development Limited by Share Ltd.

Zhejiang Weixing industry Zhejiang Weixing industrial development Limited by Share Ltd (hereinafter referred to as "Weixing industrial") has been developed, manufactured and sold for many years, and has developed from small garment accessories enterprises to state-level zippers, button technology research centers and provincial technology centers. It has become one of the largest button manufacturers in China's garment accessories industry, which has developed more than 5000 new products in the year, and has 6 billion 500 million mid size buttons and 150 million zippers each year.

For this honor, Zhang Kapeng, chairman of Weixing industry, regrets that this award is first of all a recognition of Weixing shares' persistence and payment in the past 36 years.

In the past 36 years, Weixing industry is not only a witness to the development of China's garment industry, but also a supporter and helper. It has become the best partner with many garment brands.

From the earliest buttons to today's brand guarantee system of buttons, zippers and metal products, from the silent to the well-known trademarks of China, and the successful listing, Weixing would like to thank the development of China's garment industry, but also thanks to the support of the China Clothing Association for many years.

Over the past 30 years, China's apparel industry has seen ups and downs. Many people wonder why Weixing industry has been growing steadily.

The reason why we can achieve today's achievements can be attributed to three aspects: one is the core values of enterprises, the two is the ability to respond to innovation, and the three is to attach importance to brands.

Weixing industry has always guided by "good faith win win", guided by sustainable development as the strategic guide and "Centennial enterprise" as the medium and long-term goal. Zhang weipeng said: "Weixing has always emphasized" sustainable development "as the core, and strive to find and establish a set of security system to promote Weixing's sustainable development.

Long term and sustainable values have penetrated into all fields and levels of Weixing's management and become the common values of Weixing people.

In the face of a new round of market competition, Weixing industry will focus on the strategy of sustainable development and the guiding ideology of developing production as the pioneer, promoting production by operation and promoting production through production, and facing the large fields of garment accessories, accelerating the pace of the two pioneering work, actively promoting the internationalization strategy, making full efforts to build SAB brand, and constantly enhancing the core competitiveness, and building Weixing industry into an internationally renowned one.

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At present, the garment accessories industry is dominated by small and medium-sized enterprises, and the competition is fierce.

Although the whole industry is large, but lacks effective integration and innovation, the upgrading of the industrial chain is not obvious.

In the middle and high end market with high demand and supply contradiction, enterprises' ability to respond to risks and innovation ability of products is particularly important.

Zhang Kapeng believes that during the 36 years of development, Weixing shares has always emphasized continuous innovation based on customers and market demand.

The fashion industry itself is changing rapidly. As an auxiliary and supporter, it must also keep pace with the change.

Now many garment accessories enterprises are emphasizing brand making, and different people have different views on brand understanding.

Zhang Kapeng believes that the core values and brand ideas of Weixing's sustainable development coincide to some extent.

In the process of building brand, it emphasizes how to drive the enterprise forward with brand as a driving force.

For example, pay attention to using the brand mission to unify the values of the whole company and centripetal force.

At the same time, it also puts forward a brand guarantee system with a whole station, that is, "Seiko manufacturing, fashion design, expert selling and commitment service".

"Whether it is in production, design, sales or after sales service, Weixing people must constantly upgrade themselves, create value for customers better, provide customers with a full set of accessories products and procurement solutions at the first time, so that Weixing SAB will become a long-term reliable supplier strategic partner of customers."

Zhang Kapeng said.

"How to achieve branding and industry upgrading in the future," Zhang Kai Peng said, "quality, fashion and service can not be reduced.

Quality should also be the first, which is the foundation of the brand and the foundation of the development of the industry.

Fashion is an inevitable trend in the personalized atmosphere.

In addition, I think garment accessories must also take the initiative to face the future global trends, such as the pursuit of health, safety and environmental protection.

Foreign enterprises do better in this respect, and China's accessories enterprises should also take on more social responsibilities.

Standing at the height of the industry, we have been strengthening research on new materials and new processes, increasing research and development of health, green and environmental protection products, and actively participating in supporting public welfare and philanthropy.

Whether disaster relief and education, cultural and art donations, or donations for local economic development, to help vulnerable groups, Weixing shares have shown a strong sense of social responsibility in practical actions, and have been fully affirmed by all sectors of society.

The development of garment industry determines the market of excipient industry. The development of excipient industry affects the development speed of garment industry.

If enterprises want to be stronger, bigger and longer, they should create a good corporate image while implementing a strong brand strategy, unswervingly taking the road of brand management, improving the level of brand building and enhancing the core value of the brand.

Weixing looks at brand building from the aspects of product positioning, image building, management innovation, public relations, and green environmental protection. With a "small button" "great wisdom", it develops steadily from brand management, social environmental protection, national responsibility, and so on.