Where Will Jiangsu'S Home Textile Industry Enter The "Cold Winter" Home Textile Industry?

In May, after spring, Jiangsu stepped into the summer, but the stone bridge in Haimen.

However, the base gradually entered the "cold winter" season.

The price of raw materials has been rising and falling, labor costs and financial costs have been increasing, terminal consumer demand has been sluggish, and the endless market competition between brands has been going on.

The cold is pressing.

Against this background,

And where to go, the booming e-commerce is opening a window.

Known as "little Wenzhou", the overlapping stone bridge is located in Sanxing Town, Haimen City, Jiangsu province. It integrates production base, sales place and logistics center. After thirty or forty years of development, it has become one of the main textile industry centers in the world.

Since the beginning of spring, the price index of home textile has been in a state of turbulence. At the end of 4, the index closed at 97.51, down 5.2% from the same period last year.

After entering the May, the home textile market of the stone bridge is even cooler.

"Compared with last May, sales in the whole market dropped by 10%."

Wang Guipeng, a playboy general agent in China, told reporters.

In the three phase of the project, which was just opened soon, the reporter observed that there were very few visitors in the exhibition hall, and occasionally saw a few buyers rush through the shop door.

Recruitment difficulties aggravate competition

"Labor costs have risen by two to 30% so far, and raw material prices have risen by nearly 50% compared with three or four years ago."

A good shop operator responsible for silk products, says Teng Ni Jia, says that a good number of sewing workers earn between 45 thousand and 50 thousand a year.

The profit margins of enterprises continue to shrink, and the average gross profit of domestic textile enterprises in the bridge is only about 6%.

The situation of foreign trade enterprises is also worrying.

Jiang Yanping, a good textile company specializing in foreign trade, told reporters: "up to now, the company has not received orders, and all the orders made in the first quarter were last year, and the other companies here are the same."

The labor cost of foreign trade enterprises has increased by nearly 30% in recent two years. Even if the sale is reduced, it seems to be unable to pull up the order.

"It is said that some orders have shifted to India, Pakistan and other places, and these countries have low production costs."

Jiang Yanping said that by June and July, if enterprises still had no orders, they would be in danger of bankruptcy.

"The biggest problem is that no workers can be recruited, and the competition in the same industry is fierce."

Zhu Qinglin, vice president of Zhejiang chamber of Commerce and general manager of snow rabbit, told reporters that the company's orders in the first quarter were stable compared with last year, but the headache for him was still difficult to recruit.

Chen Wei, vice chairman of Haimen Home Textile Association and chairman of St. Louis household textiles Co., Ltd., Shanghai, also said that the biggest problem is labor difficulties. "50% of the current labor shortage is caused by human beings. The whole market is chaotic in terms of employment."

In response to this problem, enterprises have shown a "tender card".

Jiang Yanping said, "it is necessary to raise wages and benefits, and to give 5000 yuan of living allowance in another year. The workers who rework after the year will also distribute red packets and reimburse their fares."

Reporters learned that most enterprises have adopted similar practices.

Serious homogenization of products

The homogeneity of the home textile industry is very strong. In the market of all kinds of brands, how to compete and occupy the share will undoubtedly become a problem that enterprises must think about.

"The bridge can be said to be a real mode of market economy, and competition is fierce."

So, says the director of von tenni.

"Every year 20% of enterprises are going down one after another, brand building is very important."

When it comes to how to survive in the fierce competition of terminal sales, the person in charge of Kasen home textile, who is one of the leading textile producers, says so.

As the core of excellent quality, the brand can not be replaced in the entire textile industry.

Reporters learned that the first quarter of the order of good Playboy is because of brand advantage.

The lack of differentiation and imitation of products is a problem that the industry has not solved for a long time.

There are thousands of brand names on the bridge, and many family businesses run by their self-employed families also have their own brands.

But when the reporters visited various shops in the trading center, they found that the styles of products sold among different brands were almost the same, even in terms of quality and price positioning.

Jiang Yanping said, "the new brand of the above big brand comes out, and the following brands are imitated collectively, lacking their own innovation."

In thousands of home textile enterprises in the Permian bridge, there are few enterprises with complete designers.