Henan Exhibition Industry Thrived And Flourished.

In the spring of 2012, when the strategy of Central Plains Economic Zone was fully implemented in Henan, the Central Plains area was particularly lively.

In the 4000 years of Huang Di's hometown, all the guests from all over the world gathered in the Central Plains, and nearly 300 billion 600 million merchants went to the meeting to find business opportunities and sign a large list of $300 billion 600 million.

The thirtieth China Luoyang peony Cultural Festival received 19 million 650 thousand tourists. The 117 harvest projects held at the same meeting held during the same period, with a total investment of over 100 billion yuan.

Xinyang's twentieth International Tea Culture Festival and the 2012 China International Tea Fair have just signed 90 cooperation projects with a total investment of 26 billion 912 million yuan.

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Thanks to the rise of the Central Plains Economic Zone as a national strategic influence, the scale and influence of the festival have been doubled. The festival has enhanced the openness and reputation of Henan, and has also played a more powerful role in the construction of the Central Plains Economic Zone.

World renowned exhibition of Festival

Although the scale of the festival has been held for dozens of times, the curtain of Henan festival in 2012 has just begun.

In May 16th, the Tenth China (Luohe) Food Expo was held in costumes. In May 18th, it welcomed the eighteenth Sanmenxia the Yellow River International Tourism Festival.

From June 26th to June 30th, the 2012 China international automobile aftermarket exposition and the Ninth China auto products (Zhengzhou) Fair will be held in Zhengzhou.

In from October 12th to 14th, the eighteenth session of Zheng Hui will be held at Zhengzhou International Convention and Exhibition Center.

From May 18th to June 2nd, the fourth air sports tourism festival will be held in Anyang.

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In addition, Zhumadian also has the investment and Trade Fair of the national agricultural products processing industry, the economic and trade cooperation between the East and west of the township enterprises, the Chinese sugar and Wine Food Expo, the fourth China International Hair Products Fair, the Yanling Central Plains flower trade fair and the Kaifeng Chrysanthemum Exhibition.

How many festivals are there in Henan every year? According to Henan Convention and exhibition industry

The information released shows that the province held 467 exhibitions of various forms last year, attracting about 4000000 businessmen from all over the world to meet the Central Plains.

At the same time, the level and impact of the exhibition also increased significantly.

Luoyang Flower Fairs spend their time in "flowers", attracting tourists from the historical and cultural capital of the ancient capital. The Expo highlights the international character and focuses on building Henan province.

Kingdom's status; independent brand automobile aftermarket exposition, combined with the characteristics of Henan's industry, has created the largest and world-famous auto accessories exhibition in the country.

Festivals such as Huang Di's hometown worship ceremony, Luoyang Peony Flower Festival, international Shaolin Martial Arts Festival, Kaifeng Chrysanthemum Exhibition, Xinyang Tea Festival and other festivals have become famous festivals.

Last year's Fair of China International Automobile market fair reached 12 billion yuan, and the 2011 Chinese sugar and Wine Food Expo, the group's participation in business super enterprise procurement intention exceeded 250 million yuan.

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Henan has the inherent advantages of developing MICE industry.

Henan has obvious advantages in location and pportation, and has the inherent advantages of developing MICE industry.

Statistics show that at present, there are 16 exhibition venues in the province, with 14 provinces and municipalities having facilities and facilities for the exhibition, with an indoor exhibition area of about 600000 square meters.

As the leader of the exhibition industry in Henan, there are more than 150 exhibitions in Zhengzhou every year, and the use intensity of the exhibition hall is the first in the whole central region.

The improvement and improvement of the hardware and software conditions have enabled Henan to have the ability to undertake large-scale exhibitions at home and abroad, and also make more state-level touring exhibitions begin to favor Henan. In 2011, only the Zhengzhou International Convention and Exhibition Center held a large number of high-class exhibitions such as China International Agricultural Machinery Exhibition, the national drug fair, the third China International Hair Show, the Chinese sugar and Wine Food Expo and the international sugar and wine trade fair.

What's more, these exhibitions not only attract large production enterprises to participate in the exhibition, but also attract a large number of "professional spectators", who have the intention to buy and sell domestic and foreign merchants.

The exhibition is no longer a place for viewers to buy cheap goods, but a platform for advanced information, technology and product exchanges.

The State Council's Guiding Opinions on supporting Henan to speed up the construction of the Central Plains Economic Zone clearly put forward the support for the development of modern information and service industries such as information services, creative design, exhibition, service outsourcing, logistics and culture.

Gong Shaofang, Professor of Tourism College of Zhengzhou University, believes that this will greatly promote the development of Henan's Convention and exhibition industry.

Stimulating local economy and bulging people's purse strings

Wang Yongguo, President of Henan Convention and Exhibition Industry Association, said: "at present, festivals and exhibitions held in different parts of Henan have brought a large number of merchants and tourists, but also directly stimulated the development of local economy."

The international exhibition industry has a formula of 1: 9, that is, if the revenue of exhibition venues is 1, the income of many related industries such as food, tourism, pportation, commerce, culture and so on is 9. This stimulating effect is also the main reason for competing for festivals.

Chen Yan, director of Zhengzhou Convention and Exhibition Management Office, believes that the pulling effect of a successful festival will exceed 1: 9.

As the exhibition develops towards internationalization and specialization, a large exhibition will always show the leading enterprises in the exhibition. If it is consistent with the local industry, it will be immeasurable to promote the local related industries.

For example, the international automobile aftermarket exposition, which has been relatively successful in Zhengzhou, is a key industry in Henan province. With the driving effect of this exhibition, Henan Zhongmu has developed an international automobile aftermarket industrial park with a total investment of more than ten billion yuan.

At the same time, the relevant industrial chain of automobile production has begun to choose the layout in Zhengzhou, Xinxiang and Jiaozuo, and its pulling effect will continue to appear.

While stimulating local economic development, festival activities also bulged people's purse strings.

Take the pear blossom festival held in April in Ning Ling as an example. During the festival, the farmhouse restaurant around the scenic area has an average business income of over 5000 yuan per day.

The festival economy is becoming a road to strengthen the province and enrich the people.