The Clothing Industry Is Getting More And More Popular. Sales Promotion Is Actually A Double-Edged Sword.

clothing Discount promotion It's like drugs. Once you suck, you can't stop it. No discount sales promotion, no customers, no sales volume, continued sales promotion, and low profit, which is really in a dilemma for clothing manufacturers. Clothing discount It can get tangible benefits from it. Clothing business How much more? I can only say that there are a few unhappy families.

As a good tool for promotional activities, clothing discount can not only bring huge profits to businesses in a short time, but also solve the problem of clothing inventory for businesses. Therefore, it is very popular with businesses. Some of the businesses have their clothing discount sales promotions, which are rational and premeditated, on the one hand, to attract customers, and on the other hand, there are planned liquidation and cash flow recovery.

There are many ways to discount business clothes. There are direct discounts "one X discount, two X discount", there are disguised discounts "buy one get one", "full X Yuan to send X Yuan" and so on. Generally, the new style will not participate in the discount activities. The old or the inventory products are "70 percent off", "80 percent off" or even "90 percent off" businesses are making money. After all, the clothing inventory can be processed to the merchants, that is, "making money". Moreover, if the business is moving on the price, the price of the clothing after folding is higher than the original price of the clothing. Most consumers are irrational, and some consumers even go shopping at a discount. It is not known that "wool comes out on sheep" and whether clothing discount is substantial. Most consumers will not go deep into it. From this, clothing discount should be "more than worry" for clothing businesses.

With the development of the market, clothing discount has become a popular way of Clothing promotion. The homogenization of clothing products and the same marketing methods make the marginal benefit of clothing discount lower and lower. Consumers' understanding of discount sales is becoming more and more mature. They gradually have their own set of standards to identify promotional activities, and have begun to have some resistance to the sale of clothing. The purpose of discount sales promotion is to attract customers and make profits. Some businessmen even want to damage the brand image and discount sales promotion to deal with clothing inventory.

However, in the face of more and more rational consumers, clothing discount can no longer satisfy the sales promotion purpose of merchants. Consumers' expectations of clothing discount are also getting higher and higher, resulting in more discount for businessmen and more consumers. The "quality discount" accompanied by the "price discount" will bring a lot of consumers' complaints and doubts about clothing brands, which is undoubtedly the most unfavorable to the construction of clothing brands. As a result, clothing discount brings some "sweetness" to merchants, but it brings unspeakable pain to clothing businesses.

Therefore, in the daily operation of clothing companies, brand building, product quality and customers' shopping experience should be put first, and various clothing promotions should be adopted, instead of being limited to clothing discount. For example, some countries in Europe and the United States, in order to prevent vicious competition, make a statutory discount day, and the shopping centres are able to offer discount sales at fixed discount days, so as to form a good market atmosphere and establish a healthy market order. Of course, this mode of operation only appears in a stable business environment is not suitable for China's current clothing market. However, China's clothing business can take the time limit, limit, place restrictions, limited objects or discount stores to promote sales. These are much better than pure clothing.