New Changes In Swedish Fashion Industry

The industry is changing.

Like the whole design field, many fashion designers no longer stay in the long established function.

Some designers who are at the forefront of fashion are leading more personalized innovation.

Sweden

The sector is full of innovation and vitality, and many designers are trying to turn their talents into practical businesses.

Environmental awareness has also begun to influence the field of high fashion customization.

For example, brands like Nudie, Camilla Norrback and Julian Red are trying to enhance the awareness of environmental protection and professional ethics in the fashion industry, and have begun to prove that environmentally friendly clothes can also be very fashionable.

The so-called "Swedish fashion miracle" started in cowboy fashion world, and brands like Acne, Nudie and WESC have been successful all over the world.

One of the followers, Cheap Monday also became famous quickly. H&M bought it in 2008 with SEK 500 million.

Over the past ten years, Swedes have shown unprecedented enthusiasm for the fashion industry.

H&M's cheap and fashionable clothes undoubtedly prove this point, but most Swedish people have improved their economic situation.

However, the development of second-hand fashion market is a resistance to consumerism culture.

High fashion last year is likely to become a ubiquitous sight on the streets this year.