It Is Impossible For People Not To Be Able To Afford A Tail Coat Without A Trademark And No Signs.
The tail cargo = cheap, most people think so.
A famous clothing brand's skirt sells six hundred or seven hundred yuan in the market, many people can accept, but once this sign enters the tail cargo market, sells one hundred yuan everybody to feel expensive.
Many people want to bargain for the tail cargo market, but businesses are not eating cooked food. There is a phrase called "buy no sell essence", and consumers want to continue to practice if they want to take advantage of the business.
"Give me a little cheaper and wipe the pieces."
"Our prices are kept in the computers of the market. We can't change the price ourselves."
"Then send me some gifts. Do you have socks, gloves or something?"
"Big sister, look at this booth. It's all about clothes. Where are socks and gloves?"
If it is in the mall, such a dialogue will never appear, because the mall will never bargain; if in the ordinary clothing wholesale market, if the businessman can not bargain, consumers may not turn the head without saying anything.
But if all this happens in the tail cargo market, a dialogue that seems to be heard every day, where consumers want to be "cheap" and businesses are eager to manage in accordance with the formal mode.
Such a tail cargo can't be understood.
Recently, it is known as the biggest Tian Tong Yuan Tian LAN tail goods market in the country. In this large community with hundreds of thousands of people living in Tiantongyuan, the consumption level is in the middle, so the low price clothing and clothing are also favored. The opening of the Tian LAN tail goods market has attracted numerous consumers to rush into the market.
The reporter chose a weekend visit to Tian Lan's tail cargo market, and found that most of the goods here were mainly footwear.
Besides, women's wear, casual wear, men's wear and bedclothes also account for a certain proportion.
Many well-known brands such as red dragonfly, Teenmix, cat, noble, golden shield, Kai Kai, Semir and other consumers are familiar with it.
After visiting for more than ten minutes, the reporters found that the clothing brands here were roughly divided into two major schools: one was "lowering their figure", such as a 65 yuan of T-shirts, 130 yuan for trousers and 220 yuan for skirts, which were much cheaper than the prices in the shopping malls; the other group was still "high head and chest", such as the 395 price tag on the price tag of the T-shirt on the fort, and the selling price was still 395 yuan.
Obviously, the former is favored by many consumers, and the people who ask questions and try clothes are in an endless stream.
Tail cargo market
Li was slightly cold.
"Why does this dress have no trademark and no sign? Is this dress a fake?" a customer asked loudly as a salesperson, and the reporter looked at it with his voice, and found that the trademark in the cat's cabinet and the collar on the clothes were all cut off, so they could not distinguish what brand the clothes were.
The salesman explained that cutting off the trademark is the symbol of the tail cargo, and the reporter subsequently found that the trademark of the garment was cut off in many stalls, which looked very "broken".
No brand, no ingredient description, no price and washing instructions, such a garment became "three no products", only a businessman written on the price of white paper is clipped on clothes, not only can not guarantee the quality of clothes, also can not prove clothing "real body", let many consumers discouraged.
Compared with "
Three no clothes
"Let consumers puzzled, the tail goods market, a large number of cottage clothing and shoes, it makes people laugh and cry.
In the Tian LAN tail goods market, you can see the trademark "YHBM" BMW shoes, and the salesperson is holding the BMW shoes with a price tag of more than one hundred yuan. He said with solemnity, "we are the brand under the BMW car."
Beside the YISHION store, there is a "clothes pure" counter, which is very similar from English to LOGO.
After walking through the circle, the reporters also saw that the brand name "Italy pierkdan", the English name "abidas", and so on, such as Adidas and so on, are everywhere.
70% consumers said they had bought it.
Tail garments
It is not hard to find out in a secret interview that there are many "injuries" in the sale of clothes in Tian Lan Tian Lan's tail goods, and the same problems exist in other tail goods markets before their birth. These problems have reminded many people that they still feel a little heartache.
In a joint survey with the questionnaire website, most of the respondents expressed their views on the tail market.
When asked whether the respondents had bought something in the tail market, 39.2% of respondents said they bought many times because of the low price of clothing in the tail market. 35.2% of the respondents said they only bought it once, and then stopped for the tail market because of many reasons. 25.6% of the respondents said that the clothing in the tail market was too low and they never bought it.
The survey found that 74.4% of the consumers bought clothes in the tail market, which shows that the emergence of the tail cargo market has indeed led to a part of domestic demand.
When asked how much money the respondents would spend on clothes and shoes in the tail market, 18.4% of respondents said they only wanted to spend 10 yuan on tail goods clothing, 38.4% of consumers were willing to spend 10 yuan ~50 yuan to buy tail goods clothing, 31.2% of respondents said that the 50 yuan ~100 yuan tail clothing could also be accepted; however, when the price was raised to 100 yuan ~300 yuan, only 8% of the respondents could accept it; when the price was raised to 300 yuan ~500 yuan, the acceptable proportion of consumers fell to 4%.
It can be seen that clothing tail goods are indeed relatively cheap in the minds of consumers.
When asked what consumers think of the problem of clothing in the tail market, 36.8% of consumers said that the clothing brand was genuine and false, which made people feel suspicious; 31.2% of respondents said that the style was outdated and unsightly; 21.6% of respondents questioned the quality of the tail cargo market, and the problem was not solved in a timely manner; 10.4% of consumers thought that the current price of the tail market was still a little expensive, if it could be lower, it would be better.
One side is not satisfied with the low price, the other is strict requirements for the quality of clothing. In the tail cargo market, buyers and sellers' "Duel" seems unable to "compromise".
When investigating the quality problems of clothes bought by consumers who bought clothes in the tail market, 36% of respondents said that they had problems in quality, such as discoloration, off-line, shrinkage and so on. 30.4% of the respondents complained about the tail cargo market and said that the clothes in the shopping malls also had quality problems, so the clothing problem in the tail market was very normal. 21.6% of the respondents said bluntly that buying the tail goods map was cheap, no quality problems were not called tail goods, and 12% of the respondents said that the quality of the clothes purchased was not bad, and there was no quality problem.
Tail cargo market to enhance their credibility
From the perspective of businessmen, the tail cargo market is indeed a good channel for selling stocks. Before Tianlan Tianlan cargo market, Tianlan tianwu goods, Huilongguan tail cargo, Tongzhou tail goods market, Tianhui tail goods mall and Beijing tail goods market all occupy one side of the world, attracting eight party guests at the low price Aura.
But low price can not be without quality. Low price is not equal to allowing fake brand names to be arbitrary. Low price is not equal to selling defective goods and inferior clothing with the sign of tail goods.
In the "industry standard for operation and management of the tail cargo market", it is expressly stipulated that the tail cargo should be a "product backlog product in conformity with the relevant national standards in terms of function and safety". "The end of the market shall indicate the origin of the commodity and the name of the manufacturer or merchant; the tail cargo formed from the export to the domestic market shall be uniformly marked and illustrated by the market; the import commodity shall have the declaration form and the commodity inspection report in the tail cargo market; the authorized agent or authorized trading terminal shall have a trademark registration certificate or a trademark authorization."
If there are still too many problems in the tail market, I believe that many consumers will abandon them in the near future.
So the "change" of the tail cargo market concerns many people.
The quality of the goods should be paid attention to by the relevant officials of the tail cargo market. Only by raising the grade of the tail cargo can the consumers improve the confidence of the tail cargo, so that the market can really stop.
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