Clothing Brand ZARA Entering Yangcheng Will Produce Catfish Effect

To come to Yangzhou! "Recently, rumors of ZARA stationed in JINGWAH city were fired up with Wanning's withdrawal from the market.

Yesterday, this rumor was settled. ZARA will be stationed in JINGWAH city with four other European fast fashion brands. The 2500 square meter ZARA flagship store will open in October.

The entry of a clothing brand to

What did it mean? Reporters interviewed yesterday.

ZARA settled in JINGWAH City

Yangcheng attracted the first global "fast fashion".

"International brand ZARA finally came to Yangzhou."

Yesterday, when many people were visiting JINGWAH City, they found that JINGWAH city had a large signboard "ZARA will be settled soon".

Subsequently, reporters and JINGWAH confirmed that JINGWAH city and ZARA's Spanish Inditex group had recently reached a cooperation intention. ZARA will bring four other European fast fashion brands, including Pull & Bear, Massimo Dutti, Stradivarius and Bershka, into the city of Beijing.

Among them, ZARA will open 2500 square meters flagship store, and another four brand stores will share 2000 square meters of business area.

ZARA entry is a large-scale format upgrade for JINGWAH City, and has become the first "fast fashion" brand in Yangcheng.

"Early business exit has been completed, ZARA decoration is about to open.

It is expected that the public will meet with the public as soon as October.

JINGWAH city official said that these stores will occupy the eastern part of the first floor of JINGWAH city in the future, although it has lost a number of brands such as Wanning, but it is of great significance to the formation of JINGWAH's comprehensive commercial MALL positioning in the future.

"Besides the filing on the first floor, the third floor of JINGWAH city will also open a series of fashion brands in mid July.

With the upgrading of the two major projects, JINGWAH will drive the gradual improvement of the business format of the western region.

ZARA's catfish effect "fast fashion" will come together.

ZARA usually gives people the impression that they seize the golden section of a second-largest city. Why did JINGWAH choose JINGWAH city? The reporter consulted the relevant staff of ZARA China head office. The staff said that ZARA had a high demand for entering a city, and on the one hand, the city needed considerable purchasing power. On the other hand, ZARA generally only entered large commercial MALL instead of department stores.

"We have considered the Wenchang business district before, but the area provided by the department stores is not in line with our needs."

In the past two years, with the development of Yangcheng Western business circle, ZARA and other fast fashion brands finally put their first "foothold" in JINGWAH.

"Next, we will focus on introducing more fast fashion brands to create a" fast fashion "business MALL.

JINGWAH city official said that the world's top ten fast fashion brands including GAP, Sweden's H&M, Japan's UNIQLO, Muji and so on are expected to "get together" in Yangcheng.

Business circle upgrading

"Dislocation competition" in different business circles

"On the surface, ZARA and so on.

Stationed in JINGWAH city is just an ordinary format upgrade, but for Yangzhou's business, this upgrade indicates the trend of Yangcheng business district in the future.

Relevant officials of the city commercial bureau said.

It is understood that this year, many enterprises in Yangcheng have taken the "upgrade" road, but the direction is very different, Wenchang business circle is mostly "boutique" road.

Like the Golden Eagle Wenchang store, it has withdrawn its catering business, and has introduced several of the most high-end brands in Yangcheng. Times Square is also about to upgrade some of the formats on the third floor.

"The path of" quality "is determined by the historical status and development status of Wenchang business circle.

On the other side of Yangcheng, the Western District Business District, which is dominated by JINGWAH, is the flagship "slow life" brand.

"Slow life" is a popular mode of large-scale MALL in the whole country, that is, consumers can eat, drink and play Tesco to achieve in a MALL, which is also the development direction of JINGWAH city in the future.

The relevant person in charge of JINGWAH said that this mode is not only conducive to the healthy development of JINGWAH MALL, but also the dislocation competition in the real sense of Wenchang business circle.

"In the future, the customers of Wenchang business circle will focus on high-end consumption, and JINGWAH will attract more fashionable young people with more fast fashion brands.

With the opening of the Golden Eagle store in Wenchang in June 1st, the "high-end" advantage of Wenchang business circle is gradually showing. With the entry of brands such as ZARA, JINGWAH will enter the "slow life" frequency, and the "dislocation era" of Yangcheng business circle is coming.

NOUN

Explaining fast fashion

"Fast fashion" is a popular form of clothing market in recent years, that is, new products are fast, cheap and keep up with fashion trends.

In general, "fast fashion" integrates design through collecting the fashion information from the latest international conferences and other channels, and then producing and selling. The fastest time is 12 days, and the price is not as good as the international famous brand similar style 1/10.

Spain ZARA is the leading brand of "Fast Fashion", ranking third in the world. It is loved by the fashionable youth all over the world. It simply lets civilians embrace High Fashion.