• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Style Difference Of Exhibition

    2012/6/4 9:33:00 15

    Exhibition Knowledge

    Influenced by historical traditions, geographical and cultural factors, exhibitions in various countries around the world show obvious regional characteristics and have different styles of exhibition.

    Generally speaking, the quality, trade effect and exhibition level of exhibitions in Europe and America are higher than those in other regions, which basically represent the highest level of development of the world's exhibition industry.

    There are obvious differences between European and American exhibitions in the way of exhibition and style of exhibition, forming different characteristics.

    Understanding the differences and differences between European and American exhibitions is conducive to further exhibition work abroad and gradually exploring and forming a Chinese style exhibition style in line with the world.


    Obvious differences form different characteristics.

    Understanding the differences and differences between European and American exhibitions is conducive to further exhibition work abroad and gradually exploring and forming a Chinese style exhibition style in line with the world.


    from

    Exhibition

    Compared with the perspective of quantity and scale, European exhibitions are obviously characterized by a large number and large scale.

    According to statistics, the annual trade exhibitions held in Europe account for 60% of the world's total, and the scale of European exhibitions is huge, and the number of exhibitors and spectators is large. Most of the world's "aircraft carrier" super large and top industry exhibitions are held in Europe.


    From a historical point of view, the exhibition in Europe was developed from the "Zhou market" in the middle ages.

    Zhou Shi refers to the weekly market fairs, such as fish market, rice market and oil market in ancient Rome, which are specially designed for trading activities between buyers and sellers. Therefore, European exhibitions have always been very strong in trade.

    The North American fair began in eighteenth Century and originated from the annual meeting of professional associations. The exhibition is only an auxiliary activity of the annual conference, and it is only a kind of information release and image display. The trade paction and marketing function of the exhibition have not been valued by enterprises for a long time.

    That is why many American exhibitions and professional associations are held together at the same time.

    Because the trade of North American exhibitions is not as good as that of Europe, trade fairs play a greater role in the marketing and trade promotion of European enterprises than in their North American counterparts, leading to the fact that European and American enterprises attach great importance to the exhibition.

    According to statistics, in the annual budget of marketing expenses for European enterprises, the cost of attending the exhibition accounts for about 50% of its total budget, while the expenses of us enterprises in this regard account for only 16.5% of its annual marketing expenses budget.


    Exhibitors and visitors often share a common feeling that exhibitors from all over the world, and spectators also come from all over the world, where the influence of exhibitions has long exceeded the limits of national boundaries and geographical boundaries, and has become a truly international event.

    Compared with Europe, although the United States is a world economic power, its international nature is far less than that of Europe.

    In most cases, the American exhibitions are mostly aimed at meeting the needs of trade between the states of the United States.

    In American exhibitions, the most active pactions are conducted between wholesalers and retailers. Foreign exhibitors often deal in small quantities. The turnover of a single contract is generally less than that of Europe.

    Nevertheless, because of the huge capacity of the US market, the attraction of American exhibitions to foreign exhibitors is still small.


    European and American exhibitions have their own different styles and characteristics. European exhibition centers or convention centers are managed and operated by special Expo bureaus. Apart from holding exhibitions, they also rent exhibitions to some professional associations or private exhibition companies. Some of them also have their own professional exhibition service departments. They can provide related exhibition services to other organizers and exhibitors, such as prop leasing and exhibition hall construction. This is also very different from the practice of the United States.

    The owners of the exhibition venues in the United States are completely separated from the organizers of the exhibition. The exhibition hall rents the exhibition grounds and facilities, and does not have its own exhibition items. The organizers of the exhibition do not usually have their own exhibition galleries. When the exhibition is held, the exhibition hall and facilities need to be rented from the owners of the exhibition venues.

    What is more, most governments in Europe attach great importance to the development of exhibition industry. Therefore, the influence of European exhibition industry in economic life and the government's support for exhibition industry often surpass that of the United States.

    • Related reading

    津滬建國家會展中心機會與危機共存

    Thematic interview
    |
    2012/5/31 10:29:00
    34

    Upgrading Exhibition Brand And Enhancing City Popularity

    Thematic interview
    |
    2012/5/31 10:18:00
    20

    Interview With Designer Chu Yan And Zhang Jing Of Chu And Heung Hong Fashion Co. Ltd.

    Thematic interview
    |
    2012/5/5 11:13:00
    21

    Exclusive Interview With NOVO RETAIL, Executive Director Of Commercial Co., Ltd., Fang Renjie

    Thematic interview
    |
    2012/5/5 8:34:00
    18

    Li Rucheng: Let The Chinese Brand Go Further

    Thematic interview
    |
    2012/4/10 23:08:00
    12
    Read the next article

    Nantong, Jiangsu, June Will Perform Professional Competition In The National Vocational Skills Competition.

    The national skills competition for vocational colleges will be unveiled this month. It will be formally staged in June 14th, and universities from all over the country will converge in Nantong.

    主站蜘蛛池模板: 黑人与欧洲性大战| 国产婷婷一区二区三区| 伊人婷婷综合缴情亚洲五月| 中出五十路免费视频| 色综合综合在线| 播播开心激情网| 囯产精品一品二区三区| 中文字幕在线第二页| 老司机深夜福利影院| 无码精品久久久久久人妻中字 | 最近韩国电影免费高清播放在线观看 | 一级毛片一级片| 色屁屁www影院免费观看视频| 最近最新的免费中文字幕| 国产日韩欧美网站| 久久精品中文字幕首页| 青草国产精品久久久久久| 日本尤物精品视频在线看| 国产jizzjizz免费视频| 三浦惠理子在线播放| 男女男精品网站| 国产黄色片在线免费观看| 亚洲大香伊人蕉在人依线| 亚洲图片欧美另类| 日韩一卡二卡三卡四卡| 国产乱子影视频上线免费观看| 中文字幕中文字幕| 男女做爽爽视频免费观看| 国产麻传媒精品国产AV| 亚洲一欧洲中文字幕在线| 高铁上要了很多次| 无码丰满熟妇一区二区| 免费观看的黄色网址| 91普通话国产对白在线| 校花公交车上被迫打开双腿| 国产午夜鲁丝片av无码免费 | 一区二区三区欧美| 波多野结衣cesd—819高清| 女人被男人狂躁视频免费| 亚洲精品人成电影网| xxxxx免费|