The Government Has Introduced Preferential Policies. The Shoe Industry In Putian Is Turning Around.

When we mention "Anfu district", people will think of the "Putian rush", which is the largest in Putian. Footwear wholesale market It is widely known for its "high imitation shoes" which are famous both at home and abroad. A few days ago, reporters learned that Chengxiang District introduced preferential policies to create Anfu net sales brand street, and encouraged the promotion of Putian independent footwear brand, and plans to launch Putian shoes and clothing brand through the window of Anfu in 3 years. This means that Putian will take off the hat of "Ah Fu" shoes, and a lot of Putian's products, such as ADI, Nike, UGG, which are popular with petty bourgeoisie. It will be possible to turn around and paste your own brand.

　　 Putian has a history of nearly 20 years.

Reporters learned that the footwear industry in Putian began to develop from the 80s of last century. The history of counterfeit shoes in Putian dates back to the 90s of last century. At that time, some powerful shoe factories began to work for international brand foundries, and the manufacturers around them took the shoes and designs of these international brands. Imitation brand shoes 。 See profitable, more and more people devote themselves to it, underground industry chain is increasingly formed.

"The Putian counterfeit footwear trading market was first concentrated in Xingan Road, Putian student street. At that time, many students also participated in the operation and operation. Many people made the first barrel of gold by selling and selling counterfeit shoes. Putian's "Ah Fu" began to spread from then on. Xiao Xu, a citizen of Hanjiang, told reporters that after he graduated from University, he invested in the online sales of counterfeit shoes. After having tasted the sweetness, his two classmates joined in the sale. One of the two students graduated from a prestigious university and the other was a graduate student. Three people did business in the student street. However, it did not last long. Under the continuous attack of the departments concerned, the market for student street counterfeit shoes gradually disappeared.

　　 The market is amazing, but sales are amazing.

Lin Lizhen, a staff member of Chengxiang economic and Trade Bureau, said that at the end of 2007, Putian's counterfeit shoes trading market suddenly formed in Anfu district not far from the student street. By 2008, Anfu district market has already formed a thriving market. After the efforts of many net dealers, Anfu district has become the largest wholesale market of footwear in Putian in 2009, and has a high reputation in the whole country and even the whole world.

Mr. Wu, who runs fake shoes net sales in Anfu District, described the market as "a ghost market." Despite this, sales were not affected at all. At the height of the boom, more than 90% of the counterfeit shoes in the domestic market came from. Putian 。

The turning point was in January 2011, the State Council deployed "special action against intellectual property rights and counterfeiting and shoddy products". This "doubles" action has pushed Putian into the center of the vortex, and like the former student street market, the Anfu market has gradually declined.

　　 Quality without brand can only be " Find a sugar daddy "

Knead the soles, tamp firmly, look at the edges of the shoes, stitch neat, feel the shoes, soft and comfortable. Yesterday, Xiao Lin showed a pair of "UGG" high imitation snow boots purchased in Anfu district last year.

"High quality shoes," made in Putian, are popular in the market and are favored even at home and abroad. Chengxiang District Economic and Trade Bureau, a staff member said that in 2011, Putian "high imitation shoes" online sales of Taobao reached 3 billion 300 million yuan, network sales ranked fourth in the province. Unfortunately, empty quality but no brand, these high quality shoes can only be "big money", when counterfeit goods.

On the one hand, there are technology, quality and market. On the other hand, it is counterfeiting, counterfeiting, and selling irregularities. In order to completely change the negative image of Anfu District, the transformation and upgrading is imminent. In October 9, 2011, a field research on the development of Anfu net sales industry will be held in the long bridge street.

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　　 Preferential policies to build 100 brand stores

Chen Zhijun, director of the Chengxiang economic and Trade Bureau, told reporters that according to the plan, after the centralized cleaning of Anfu District, we set up the brand demonstration zone of Anfu net sales, issued preferential policies to guide the construction of 100 brand demonstration shops, encouraged Putian's independent footwear brands, and further promoted the standardized operation of the shoe trade market within the 1 km circumference.

Anfu net sales brand demonstration area is centered on Anfu District, east side road, east to Shengli Road, West to Xue Yuan road. On the two sides of Xue Yuan Road, South to Dongyuan Road, north to Dongzhen road is bounded in the "L" shape area. The target customers are mainly to sell all kinds of brand products. Sales volume It's over 5 million yuan.

The Chengxiang district government has set up a special fund of 3 million yuan every year for 3 years to support the development of Anfu network sales industry. The enterprises that enter the Anfu net sales brand demonstration area and the enterprises that have been identified, give the maximum rent allowance of 6000 yuan per month to the enterprises that sell the brand products and complete certain sales volume, and reward them for the 3 consecutive years from the date of their entry. Chengxiang district business, taxation and other departments provide a one-stop service to the enterprises.

　 Build Putian e-commerce base Yesterday, in Anfu demonstration area, the reporter saw many shops have been decorating in full swing. In a shop, a person in charge told reporters that the industry can secretly sell from the "underground" to the "aboveground" honest management, the industry has created a chance for the government to create a transformation. Knowing that the government has also issued preferential policies for the brand demonstration shops, many network trade enterprises have applied for settlement. Now all the network trade enterprises are decorating the shops in the demonstration area.

It is reported that for net sales enterprises obm The government will give cash incentives. For example, a one-time award of 200 thousand yuan for newly acquired "Chinese well-known trademarks", "geographical indications (collective trademarks, certification marks)" and "Chinese famous brand products" is awarded to enterprises with a one-time award of "Fujian famous brand" and "Fujian famous brand products"; a one-time reward of 20 thousand yuan for enterprises newly awarded the "Putian famous trademark"; and a reward of 100 thousand yuan for the newly declared "national geographic indication product protection" reporting body.

Chen Zhijun said that the next step will be to promote brand building through the guidance of 2~3, and further promote the brand management of Anfu district and even Putian shoe trade market, and create an e-commerce base in Putian.