Cloth Shoes Can Also Keep Up With Fashion.

When all leather shoes, sports shoes and sports shoes are updated, the articles on shoes seem to be difficult to come up with, but in a very remote road in Siu Lam, all the cloth shoes will suddenly appear.

It is not a stereotyped Mafia white bottom, but follows the fashion closely, pforms the various beautiful shapes with the cloth shoes as the outline.

Ah Yu is the boss of the shop called "old Beijing cloth shoes". She said that this kind of scenery will add a little nostalgia and novelty to people who rush past the street.

In the past eight years, he has been drinking wine for 34 years, and has been selling beer for eight years.

Before last year's resignation, she was a regional manager of a large beer agent. Every day she worked at various sales outlets to investigate the market reaction, make a consumer feedback list, and then work out a new sales plan.

There are 365 days in a year, and 200 days are on the way from one place to another.

"This job is actually challenging and I can learn a lot. I personally think it is very suitable for young people.

After 8 years of running like this, suddenly I felt tired last year and felt that I should stop and do something about myself.

"At the very beginning, I also wanted to be a tea house, but I felt that the market competition was too intense. Generally speaking, only a little older person with a certain economic strength would go for tea.

So the plan for the tea farm has run aground.

Just now, ah Yu heard that a friend opened a shoe store in Sichuan and did a pretty good job.

"Because I have this demand, so I noticed that when others said it, it was quite fresh. This is also the speaker's intention."

Internet search, field visits, ah Yu heard that a friend ran a "King" old Beijing cloth shoes, then searched the Internet and consulted the phone left on the homepage.

The head office of Beijing gave her a detailed explanation. "Cloth shoes are no match for any brand name leather shoes. It is a product of the combination of folk handicrafts and modern fashion. At present, there are no strong brands in China, which have five functions: natural, health care, fashion, breathability and nostalgia."

Then the company's people told her that there was a shoe store in Guangzhou somewhere, so she could go and have a look.

After knowing clearly, ah Yu and his friends went to the shop in Guangzhou to check it out.

They were selected as customers, and found that the styles of shoes were very diverse. They had traditional black cloth shoes with thousands of layers of bottom cloth, fashionable semi - slippers with satin faces, and boots of various styles.

The price of shoes is not very expensive, most of them are around 100 yuan, or even forty or fifty yuan a pair, but all shoes feel very good.

The shop owner told the jade that they had been running for over a year, and the situation was good. Basically, they could guarantee the turnover of about 2000 yuan a day.

The shoes are of good quality, comfortable and breathable, so there are many repeat customers.

Especially for some elderly people, it is not easy to find comfortable and cheap shoes, and they can fully appreciate nostalgic taste.

In the middle of December of last year, when she had finished her study, her old Beijing shoe shop opened up in full force, because she had confidence. "Even if I want to buy it after I have finished watching, I feel that others should feel the same way as I do."

Ah Yu noticed that the shoe store in Guangzhou is located in the residential area, not in the busy commercial street.

The head of the company also told her that the location of the shop should not be selected on the very busy commercial street because the bunk rent was very high, so long as it was near the service distribution center or near the commercial street.

The old Beijing cloth shoes are suitable for fresh and old and young people.

The price of shoes is not high, and the high rent of the bunk is not conducive to the healthy development of the shop.

Ah Yu felt more reasonable, and when she was in Xiaolan, she chose a shop with 30 square meters.

Although it is not a residential area, there are some shops along the roadside, but it is not a very busy commercial street, and the rent is not too expensive.

In the style of decoration, she also continued the Chinese style of the head office, with red, black and yellow as the main colors, and wood as the main material. Both inside and outside characters were made of traditional Lishu.

"The decoration drawings were given by the head office, but I still spent a lot of time thinking that I would try to install them better, so the cost was higher, and the cost of the decoration was 20 thousand yuan. I value this aspect more."

Customers buy three pairs of shoes at random. "From opening till now, there is an average turnover of 2500 yuan per day, when it reaches 3000 yuan at a good time and 1000 yuan at a time, I am very satisfied with this situation, and I expect to be able to return to it by March and April."

Ah Yu said that because of the novelty of cloth shoes, there are so many people passing by, and because of the comfort of cloth shoes, many people who have bought them have become repeat customers.

"Last month, a man and wife went to a place next to our store, and then he came out first.

Maybe it's fresh. Just browse around in our shop.

As a result, he looked at a pair of big cloth shoes and asked for a try. After a trial, he felt very comfortable and was ready to buy it.

Before buying it, try another pair and feel comfortable and buy it again.

The pair had not been bought yet, and they tried third pairs. They still felt very comfortable, and the three pairs bought it together, which cost 240 yuan.

When his wife came over, he found that he had bought three pairs and counted him. He said with a firm voice, "how many pairs of shoes do you need to buy so comfortable, even if you wear them at home?"

His wife thought that the price was not expensive anyway, so there was nothing more to say.

Three franchises have been opened because of the good market. Ah Yu has won the Zhongshan agency right of "old king" cloth shoes in Beijing. Up to now, three franchises have been opened in Dongsheng, three townships and ancient towns, while four shops in Tanzhou, Dongfeng, Nantou and Huangpu are talking.

"They talked to me on their own initiative. They should be optimistic about the market.

The membership fee is 29 thousand, including the first shipment and all kinds of technical support from the head office.

"I am very glad that I can be the first person to eat crabs, so I can seize the new things that I do not have in my hometown to have more potential for development.

After I have worked as an agent, I can develop more franchisees, and if I am lagging behind, there will be no room for development now.

Investment calculator for the first time (unit: yuan): Shop conversion fee: 15 thousand decoration fee: 20 thousand shop deposit: 5000 agent fee: 150 thousand furniture equipment: 5000 total: 195 thousand agent income (unit: yuan): franchise cost: 30 thousand monthly income and expenditure: expenses: rent 2800 water and electricity charges: more than 200 purchase: 10 thousand tax: 500 income: 500 -7.5 Monthly Earnings: -6 million