Shoe Enterprises Innovate Marketing Mode To Subvert Traditional Olympic Marketing

The countdown board of London Olympic Games has entered the beginning of the word "6".

With the approaching of the Olympic Games, the gradual warming is not only the sound of preparing for war, but also the shrill cry of businessmen, and the tone of the latter is far more than that of the former.

The most convincing thing is the advertisements appearing on the media. Recently, the advertisements for the Olympic Games gimmicks increased significantly.

Shoe companies or sponsors of national delegations, or betting teams, players, or "walking into the Olympic Games" in the way of "edge ball", the various marketing practices of Quanzhou shoe companies have come to the stage. Many brands have held the ceremony of launching Olympic marketing at the recent sports Expo.

However, compared with the grand occasion of the Olympic Games in Beijing four years ago, this year, the individual investment and overall enthusiasm of Quanzhou shoe enterprises in Olympic marketing are obviously inferior.

The Olympic Games have a history of 100 years. With the development of the times, the modern Olympic Games do not completely carry out the principle of "non commercialization" at the initial stage of the Olympic Games.

Since the 1984 Olympic Games in Losangeles, the development of commercialization has ensured the brilliance and vitality of the Olympic Games in the world, making it the most important human activity in the world.

Of course, these not only depend on commercialization, but also the same process as the process of globalization and the synchronous development of information media worldwide.

For the business world, the Olympic Games are both the arena of the athletes and the stage of the brand's performance.

In this regard, as a well known website in China, it will also panoramic tracking the trend of shoemaking business opportunities in nuggets and London Olympic Games, as well as the Nuggets model of the second tier brands and the business logic behind them, so as to inspire the low-lying sneak Quanzhou brand.