Why Do Euro Luxury Goods Fail To Rise?

At the end of June each year, Paris and other shopping resorts begin to enter the discount season. Women who love famous brands will be entangled in "buy or not buy".

But now, if they are determined to buy, they have to learn the exchange rate first: last Wednesday, the euro fell to 8 against the central parity of RMB, a 10 year low.

But foreign brands have increased their prices.

A lot of smart buyers find that European luxury goods have risen in price. The price of goods sold by domestic retailers who buy online purchasing business is still lower than the price of counters, but it has also risen a lot.

Devaluation of the euro

No rise or fall

The World Luxury Association recently released a report in Beijing that the depreciation of the euro will accelerate.

Global price increases, in order to retain the brand's high value image.

The report pointed out that the European luxury group's market strategy is very clear. The main reason for the rise in the price of luxury goods is to retain the brand's high value image. Any market condition that affects the shrinking of luxury brand image will lead to the rise in the price of luxury goods.

The price adjustment in the European market will enable other countries in the world to raise the price of some or all of the commodities in accordance with the floating ratio of the European market.

Then let's take a look at this set of data: in December 31, 2009, 1 euros to 9.7971 yuan, and by July 28, 2010, 1 euros to 8.7975 yuan.

This means

With the devaluation, the purchasing power of the renminbi has risen, but Chanel's bag has risen by 3000 yuan in a month.

It is reported that in June 25th, the Chanel (Chanel) French shop adjusted the price across the board, with an average increase of 30% and a single product up to 40%.

A medium-sized leather bag, priced at 1740 euros in early June, will sell for 2450 euros after price rises.

In July 2nd, Chanel (Chanel) counters in China also adjusted prices, but the average increase was around 15%.

Overseas purchasing prices rose, rising by 3000 yuan a month.

Big price rises, and the price of luxury goods sold by overseas Internet sellers is rising.

In a well-known overseas purchasing shop of Taobao, the price of a classic bag of Chanel (Chanel) has been raised two times in a month. At present, the price of the bag is 35000 yuan, and from the sales records, the price of the bag is 34300 yuan a week ago, and the selling price is 31000 yuan at the end of June, which means that in less than a month, the purchasing price of the same bag has increased by 3000 yuan.

In addition, some commodities of Dior (Dior) and Gucci (GUCCI) also raised prices, or 4%~5%.

Although LV (Louis Weedon) has already completed the global price adjustment at the beginning of the year, there is news that LV (Louis Weedon) may follow Chanel (Chanel) and adjust the price globally again.

"Luxury is different from other people's identity", luxury threshold is high, of course, they will raise consumers' purchasing desire through regular price rises every year, and at the same time let consumers feel the value of buying luxury bags.

The latest KV

How can we save time and effort and get the best possible discount? Choosing luxury electric business is a good IDEA! For example, the Spanish West fashion as an earlier luxury e-business website has developed a lot of international brand names at present, and their source is directly purchased from the large luxury agents in Europe, because there are many circulation links in the middle, so the price advantage is obvious. The price of the new product is basically equivalent to 6-8 of the domestic counter price, and some products that are slightly off season can even enjoy 1-3 discount.

Many people will question the safety of payment.

However, with the maturity of e-commerce platform, online payment is no longer a concern. Moreover, luxury e-commerce websites such as American fashion are paying special attention to services. Although they are online shopping, they can provide consumers with equal service and treatment in luxury stores, such as 7 days return, door-to-door delivery, 1-2 express delivery, luxury maintenance and repair.

American fashion hopes to pass on the idea of "easy to enjoy luxury" to more consumers.