American Designer Brand Milly By Michelle Smith Landing On Shang Pin Net To Develop Chinese Market

A few days ago, the American designer brand, which was highly sought after by many Hollywood stars. Milly by Michelle Smith It officially landed in China through Shang pin net, and sold 2012 new products in the world synchronously. With many of the high-end fashion brands in the US and Europe on the line before, Shang pin has now become the most popular IN brand in Europe and the United States. Want to understand the new fashion, new trend and new product in Europe and America.

For the first time to introduce many European and American fashion brands into the Chinese market, Winnie Foon, vice president of global brand purchasing, said: "we are committed to bringing the best fashion in the world to Chinese consumers. The choice of these European and American modern fashion brands and designer brands is valued for their freedom, independence and pursuit of individuality. These are in line with the spirit of fashion consumers and modern women in modern China. Like women in Europe and the United States, Chinese women are more independent in economy and spirit, have their own dreams and pursuits in their careers and lives, and have gradually formed their own styles and personalities in fashion. It is this way of life and fashion attitude that let us strengthen the idea and confidence of bringing these brands to China, hoping to help everyone to deduce the beauty of personality and self-confidence.

The popular brand Milly by Michelle Smith, founded in 2001 by beauty designer Michelle Smith, is a member of the American Fashion Designers Association (CFDA). Milly, which was born by Michelle's love for fashion design, has become a well-known fashion brand after eleven years of development. Since its inception, the Milly by Michelle Smith series has been performing a youthful and elegant style. Michelle's creation is marked by the "made in New York" sign, which is a very personal style of American style. That one is never outdated, tailored and perfect, with a unique and dazzling style of women's clothing, perfectly interpreting the sense of retro modernity represented by the new fashion school.

Milly brand designer Michelle Smith

Michelle's extraordinary talent for design, her keen sense of fashion and her beauty, of course, made the brand popular at the beginning of its creation. From childhood, she believed that fashion design was her life mission, whether it was used to study fashion illustration after winning scholarship in the art school, or after studying at the New York Fashion Technology Institute, the chance to get a part-time job in Hermes store in Manhattan proved her pursuit of fashion art from the beginning. After graduation, Michelle received the approval of president of Hermes and got the chance to practice at Paris headquarters, which made her the first American employee to be sent to Paris in the world-famous fashion company. During her stay in Paris, she went on to pursue advanced studies at the ESMOD Institute of fashion art, the famous fashion design institute of France, and interns at Louis Vuitton, Torrente and Christian Dior Haute Couture. Three years later, Michelle returned to his hometown of New York to set up his own design company, and Milly was born.

With simple and classic outlines, rich and unique patterns, superb texture and unobsolete designs, Milly has no doubt quickly red, and Victoria Beckham, Gwyneth Paltrow, Tylor Swift, Anne Heathaway, Beyonce Knowles and so on constitute a long list of Hollywood customers, is undoubtedly the best brand mobile advertising. Those snowy street photographs are the best evidence. In the past two years, Milly has also appeared on the screen frequently. Blair Waldorf in Gossip Girl is dressed in Milly's clothes and wanders in the upper class society, shuttling in the orthodox aristocratic women's school and the party with voice. Blair's romantic and little women's image is undoubtedly the best interpretation of the brand spirit of "Sexy (sexy), Feminine (Rou Mei), Glamorous (Xuan Li) and Sophisticated (refined)". With the popularity of the popular American TV series, Milly's position in the hearts of fashion lovers is even more self-evident.

This summer's new product of Milly by Michelle Smith 2012 on the Shang pin line has retained its consistent characteristics. Exquisite prints and colors, luxurious fabrics and exquisite grasp of details are admirable, beautiful and charming, full of retro lingering flavor. You will never forget the Milly by Michelle Smith 2012 early spring New York conference to create a visual feast of retro and fashion. This summer new product not only continues the characteristics of the earlier series, but also integrates the lightweight characteristics of the summer fashion, so that it can vividly reflect the modern luxury and luxury style.

In this summer's new product, we have to mention the unique geometric design of Milly dress. Latest fashion Perfect combination with architectural art. In the face of those unique geometric patterns, you should not worry about being unfit for the skinny figure of Asians. Look at the Chinese supermodel Xi Mengyao wearing the classic Milly geometric skirt in Milly show! Although every dress is full of retro scent, it's not like being scared. It's not like Grandma's wardrobe. It's fashionable to make you scream.

Ms. Milly short sleeved national style dress

As an innovative platform leading to China's luxury and high-end fashion market, Shang pin net will bring more fashionable "new force" brand to Chinese fashion consumers in the future, as well as a high-quality, global fashion consumption experience.

about Shang pin Wang

Shangpin.com is China's leading fashion boutique and luxury membership selling website. It is also China's first fashion and luxury shopping website with brand authorization and its selling season. Since its launch in July 2010, under the vigorous development of China's luxury consumer market, it has developed with integrity and dedicated business philosophy and innovative business models, and has established a distinctive brand image.

The core values of fashion, retail, art design, e-commerce and other fields are adhering to the core values of integrity, dedication, passion and innovation. They are committed to bringing the idea, culture and quality of world-class luxury goods and fashion brands to Chinese consumers who pursue high quality life and fashion. They deliver the latest trend information and fashion ideas while creating high-end consumption experience for consumers, while promoting the development of outstanding foreign fashion brands in the Chinese market, and providing them with mature, stable e-commerce platforms and high-end user groups.

Shang pin focuses on the sale and service of world-class luxury goods and fashion products. Its high-end boutique products focus on four categories of clothing, bags, shoes and accessories, including nearly 400 international luxury brands, the world's leading modern fashion brands and designer brands, among which there is no lack of first network sales authorization.

Shang pin network is headquartered in Beijing, China, has offices in Europe, has a global procurement team in Hongkong, and has logistics, warehousing and distribution centers in Beijing, Shanghai, Shenzhen and Hongkong.