ZARA And H&M Clothing Quality Has Been Exposed Repeatedly By "Tide Price Ratio" Rampant.

Famous fashion

ZARA and H&M were recently detected by industry and commerce departments.

Some media find it out that there are 9 quality problems in ZARA in the past three years.

Why are black list frequent customers loved by young people?

Recently, the Shanghai industry and Commerce Department has released the quality monitoring results of the fast fashion clothes sold on the market.

H&M, ZARA, VERO MODA and other more than 20 well-known brands all have substandard products.

It is understood that in this test, a certain ZARA wind jacket and shorts, VERO MODA a coat is wet and rubbing color fastness is not qualified, may affect the quality of textiles and normal wear, such as washing with other clothes, easy to stain.

H&M's blouse is not qualified, and the sleeves and the slots are all "yarn slippage".

Some media even said that a month ago, ZARA's children's clothing was also unqualified by the Shanghai quality supervision department.

But all this does not seem to affect the sales of these brands.

Three years ago,

Only four stores opened in Shanghai, but by May 31st of this year, there were 131 stores in China.

More data show that H&M has a daily turnover of 2 million yuan in a single store in Huaihailu Road, Shanghai, which is equivalent to the sum of 200 daily sales of Chinese clothing brands.

The price is cheap but carries the design trend, the higher "tidal price ratio" or the first killer of its occupation of the market.

According to an insider who does not want to be named, many fashion clothes brands are processed in the form of substitution.

It is easy to cause quality problems if the production standards are determined by the headquarters and processed by the factories in various places.

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For example, it does not have a private factory, but works with more than 700 suppliers around the world to choose the processing point in the most labor force area.

And H&M's business philosophy is "to provide fashion and quality with the best price".

"These brands are fashionable in fashion design and low in price, which suits our psychology."

Li Yinglin, who works in dubbing in Beijing, told Xinhua that the tide price ratio is the most important reason for her purchase of ZARA and H&M.

In the light of quality problems, she may prefer Internet brands in the future.

However, more consumers believe that as long as they do not pose a threat to health, they are acceptable.

Liu Xiaoxi, 25, works in a key middle school in Xianyang, Shaanxi. When she changes her season almost every year, she will buy some VERO MODA clothes.

In her view, there are some health risks that are not acceptable for non clothing.

"Considering the price style, the quality problem will not be too serious as long as it is not serious enough to cause cancer."

Ms. Xu, 24, lives in Wensanlu Road, Hangzhou, Zhejiang.

Besides price, a relaxed shopping environment is also an important reason for these brands to accept for consumers.

"Self-help shopping mode is more free, and consumers will not feel constrained because they have guided purchases."

Ms. Chen, who worked in a large store in Wangfujing, Chengdu, Sichuan, said that when the personality is highlighted, consumers do not like to be recommended by others. The self purchase supermarket type store represented by ZARA and H&M just caters to this concept.

Ms. Chen's view coincides with a 2011 ZARA Market Research Report.

Even so, the news of unqualified ZARA, H&M and so on is spreading on the Internet. "Pit father", "poor quality" and "no superstition brand" have become the popular comment keynote of netizens.

It is understood that ZARA has made rectification on the two "problem" shorts and jackets, and accepted the re qualification of the business sector, which has been sold normally.

H&M has also been able to refund the goods to consumers who have purchased the product on the wrong shelf.