2012 Fashion Brands At The Peak Of Fashion.

Standing on the top of new luxury:

On the new luxury, Walfgang La Zeiler, a German magazine reporter, explained that it is the old luxury to spend money on flaunting, and to put money in the use of one thing and to attach importance to its technical content. This is a new luxury.

As for the definition of new luxury brands, at present, there is no consensus between the relevant authoritative bodies and experts at home and abroad. However, when the influence of the old luxury goods is getting smaller and smaller, the new luxury brand will undoubtedly become an irreplaceable new power in the future luxury market.

No matter how the domestic and foreign authoritative organizations and media interpret the new luxury, the three basic characteristics of the new luxury brand are beyond doubt: high added value, cultural influence, unique brand charm and identity tag.

Who can become the most fashionable endorsement brand of the new luxury brand? Objectively speaking, the brand to be chosen is very few, but the choice is very difficult, because no matter who the brand is, it will arouse people's question. At present, the new luxury brand has become ripe in terms of conditions, but in people's consumption concept, it needs a relatively long adaptation process.

But when LaDanum came to the fore, Adan was still on the bright side.

This brand is a new luxury representative.

Adan (LaDanum) is the top product of Ma Tiannu (MYTENO). The introduction of the latest VIP Club concept store brings a new experience to consumers. "LaDanum" takes the personalized service of advanced customization to enable consumers to truly experience the fashionable and distinguished brand personality and become the best fashion consultant of "private Wardrobe".

Adan's inspiration comes from respect for beauty, and these inspirations come from the top design teams in the world, including FABIODEFELICE, who once served as GirorgioArmani's principal designer and gave brilliant design gifted in Milan, giving Adan a wonderful life.

No doubt, "new luxury" has become an indispensable substitute for the current shortage of old luxury brand market. LaDanum tells us that the new luxury is a kind of "noble" and "aesthetic" unity, it does not involve price, more of a quality, an art, a kind of life. "Adan"

Those who are in the luxury industry look proud, but the real new luxury is elegant and idle. Now it's time for the new luxury to become popular.

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Xu classic is a fashionable future.

What is classics? In Chinese culture, classics refer to exemplary, authoritative, enduring works of the world; the most valuable and most representative and perfect works of the industry are chosen by history.

For clothing brand, the classic brand is imprinted with historical imprint. It even makes consumers indulge in the history of the brand more than the desire for fashion.

Chinese clothing has a long history, and the history of Chinese clothing is very short. Therefore, when it comes to the classic brand of Chinese clothing, it always makes people feel at a loss.

Some people came to the conclusion that Chinese clothing is only exquisite, not classic.

However, we still have some historical imprints that can not be erased.

For example, China's silk brand, for example, another Chinese fashion label, "Canton silk", is the best combination of Chinese traditional fabrics and fashion. To a certain extent, its scarcity and irreplaceable make it have more unique value than other natural fabrics.

Therefore, a brand that designs the ultimate silk and silk is the representative brand of the new classic.

In 1996, Zhou Guoying, the founder of Fei Fei, was inspired by a traditional embroidered silk scarf. He first made the first Philippine princess dress. The elegant and noble name of Fei Fei made a good match with the traditional Chinese dress and craft, making the classical aesthetic conception and fashion art spirit linked.

According to the press survey, the consumption groups of Fei Fei are between 35 and 45 years old. Their taste and knowledge make them more inclined to choose fashionable and classical fashion, while Fei Fei conforms to their aesthetic standards.

Some consumers even think that the Philippine princess's silk dress is not to wear, buy home and put it also has the value of collection.

In order to harmonize the handmade characteristics of the silk and silk, Fei Fei added her own unique handicraft skills to the costumes, such as Suzhou embroidery, printing, making techniques and so on. All these details are mainly feminine.

After many years of development and practice in the field of Canton silk, Zhou Guoying, the head of the Philippine brand, found that China's natural fiber materials have immeasurable value. If we make full use of the characteristics of these fabrics and fashion design elements, we will be able to design products with international taste and Chinese culture.

At present, Fei Fei not only designs the silk products to the extreme, but also begins to enter the silk field. At present, the products of silk fabrics have become the best selling products in the product line of Fei Fei.

Over the years, Fei Fei has constantly proved to the whole industry by his own practice that there is no real boundary between classics and fashion.

This is the main feature of the new classic brand: historical labels, enduring, and best embodies the essence of the industry.

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Stepping into the advanced clothing Hall: GODIS

There are two more direct ways in front of China's clothing brand: one is to continue to take the low price or parity route that they are familiar with. They only need to work hard at high quality to make the fast fashion "UNIQLO" mode; the other is to enter the high-end industry, upgrade the brand on the basis of the parent brand, and make China's advanced garment brand. Chinese clothing entrepreneurs call this field "new high". This is a field that is very attractive to Chinese clothing enterprises but is relatively easy to enter than the luxury sector. In this field, consumers become brand loyal consumers because of their recognition of brand taste and quality, and finally easily ignore the brand's price because of the recognition of brand value. Now, pendulum

China's clothing "upmarket" brand is growing rapidly and has a lot of space. They are often born in China's famous local brands, which have been on the market in the past. These brands have exercised their unique market reaction ability in the long-term market smelting.

When most of these regular brands slowly grow old or slowly become popular as time goes by, a group of "upstart" brands on the basis of these changes emerge.

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One of the clothing brands is commendable, that brand is GODIS (Jiu Dishi).

The brand of Jiu Di poetry is a more high-end brand launched by the same company on the basis of the Chinese famous women's wear brand, the poem.

This is a design style from the Italy fashion concept, for the confident, elegant, savvy and intelligent women to provide casual and business dress dress, has a group of loyal white-collar consumer groups.

GODIS (nine dresses) is made from high quality fashion fabrics in South Korea, Japan and Europe. It is designed with intelligence and classic fashion design, fine workmanship, pursuit of perfect details, concise and solid outline, and delicate inner quality. After several years of market testing, it is slowly showing its strong market viability and fashion guidance.

The English "GODIS" of Jiu Di's poetry is composed of English "Godis". The literal plation of Chinese is "God is?", leaving a question for people: "what is God?" it expresses the brand culture of "Jiu Di" in the pursuit of "God's general quality, God's general service and God's general honorable enjoyment".

At present, the brand has set up more than 300 specialized stores nationwide, with annual sales volume of more than 200 million yuan, and annual sales growth rate of more than 35%.

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In China's clothing circles, there is a lot of controversy about fashion trend cards. People like this word, but no one can give it an exact concept and a clear definition.

Therefore, the example power of Chinese fashion leaders is particularly important. Sometimes, a specific image is much easier to understand than vague descriptions.

The fashion brand leaders of Chinese fashion brands must be those who are committed to creating new trends, and the trend they are creating is keeping pace with the times.

No doubt, becoming a fashion leader is directly related to a swarm of consumers. However, whether or not it has the creativity of sustainable development will be the first criterion to measure the trend of fashion leaders.

Therefore, in this survey of the most fashionable and trendy brands, those brands that can accurately grasp the trend of the trend and quickly produce products for sale, so that everyone can buy them, has become a highly appeals brand.

Of course, because of the intervention of many famous designers and professional traders, tide card is no longer a simple concept of fast fashion, but a representative of street taste.

Their consumers can take a clear-cut stand, and those who wear luxury goods can only label you as broad, but they do not mean you have taste.

JEANSWEST became the most popular evergreen tree in the survey.

Since 1993, the JEANSWEST casual wear design competition has been held for the 20 time. It has established a good reputation in the whole country and even in the world. Since 2007, JEANSWEST has been known as the entertainment ceremony for many years, and has passed the trend of entertainment with more power. In recent years, JEANSWEST also invited the famous Japanese designer to celebrate the design of the six generation shop's interior style, hoping to highlight the concept of brand youth, fashion, fashion, vitality and freedom.

It has a young design and trend of color and design; it stresses basic, fashionable, fashionable, and every year will be the latest trend of factors; it has numerous supporters, every year's original works are in the young group set off a storm.

JEANSWEST, who likes to "show off true self", launched the "WhyMe" series costumes in 2009 and 2010 twice with Li Yuchun. In 2010, he invited Chen Chusheng to be the ambassador to promote the nineteenth China JEANSWEST cup casual wear design competition. In 2012, he invited the Taiwan pop group, the flying children's orchestra, to promote the design competition.

In the past more than 20 years in JEANSWEST, it has opened the curtain of the mainland casual wear market and has become the originator of China's casual clothing industry.

It has been more than 20 years ago, but it is still the leader of the trend.

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The taste of Yap: Yang Guanhua (Elys e eYANG)

Who can become "the most fashionable leading brand"? In a sense, this is a more difficult award.

It can be said that the "cutting-edge" here requires both a distinctive brand personality and a strong recognition of the brand's strong thinking.

There are two indicators that should not be overlooked: one is that the cutting-edge brand must have a large room for future upward expansion. First, the cutting-edge brand must have a unique label style. All of these require the brand to have a very strong core figure. For the clothing brand, the character is often a designer and entrepreneur, so that the style of the brand can bring the art and business into full play, so as to have distinct personality and fashion guidance.

Of course, all these indicators need time to test. Therefore, whoever becomes the most fashionable leading brand of the 2012 Chinese clothing brand may have a valid period of only one year.

In this most fashionable leading brand news survey, a brand has become the new favorite of the industry, that brand is Elys eYANG eYANG.

She graduated from LISAA (L 'institutSup e rieurdesArtsAppliqu e s) high school of Applied Arts in Paris, France. She has unique vision and insight for costume design and fabric design, and has established her position in the domestic fashion industry with the cutting-edge designer style.

In 2003, Yang Guanhua sold in France and subsequently registered a Elys eYANG and a clothing brand ZEMOELYSEE, which set up the advanced garment brand, and opened the Elys eYANG high fashion store in 2005 and entered the Chinese market to start selling the brand in mainland China.

With the accumulation of Elys eYANG brand culture and people's yearning for and pursuit of advanced custom made garments, Elys e eYANG has begun to enter its golden age.

VOGUE, ELLE, COSMOPOLITAN, BAZAAR, CCTV, France JOURNALDUTEXTILE and other domestic and foreign media have reported a large number of Elys e eYANG.

Kaige Chen, Xu Jinglei, Jin Yue and other famous directors collaborate with Yang Guanhua and Elys e eYANG to further promote the influence of the brand.

The real reason for the success of Elys eYANG in the Chinese market is that it has its own brand culture.

From the flower of crisis in 2009, the thoughts of love in 2010 to the CRACKS in 2011, Elys eYANG perfectly displayed the brand style in the excellent performance of Shanghai fashion week.

Elys e eYANG is luxurious, but it is a low-key luxury; Elys e eYANG is romantic, this romantic incarnation for gorgeous flowers open on the shoulders and skirts; Elys e eYANG is rebellious, but yet elegant, the little rebellious soul in the beautiful appearance of the tiny show, its design thought is not even the more precious.

Elys eYANG, with the Yap style of rebellious style being the focus of fashion media, will bring the art idea of costume as the main line of design, bringing deeper spiritual and material enjoyment to consumers.