Textile Industry To Mature Mode Can Lead To The Industry Leader.

Because

The industrial foundation is strong, and Zhengzhou has highlighted its special advantages in undertaking the pfer of garment industry in the eastern coastal areas. Therefore, in the advantageous regional location and good resource allocation, the development of Henan's textile and garment industry has been in full swing in recent years.

However, the problems of old market, small scale and surrounding traffic congestion seriously restrict the development of industry to a higher level.

"Professional market going outward is the inevitable trend. It will be faster to comply with the general trend, so that we can seize the opportunity in the new round of competition."

Jin Rong, chairman of the International Textile City, Wang Jianxun said.

It is precisely this opportunity to see Jin Rong international in 2010.

It has only taken three months to build and open a new market, and business management has entered a stable prosperity.

Now, after nearly two years of development, the rapid development of many brands has been hatched and cultivated, which has promoted the pformation and upgrading of Henan's textile and garment industry.

Last Wednesday, in order to have a clearer pulse of Central Plains industrial real estate and explore the development trend of industrial real estate navigators, the reporter came to the project at the intersection of University Road and South three ring road.

When it comes to development, the merchants in the park are very excited: "to Jin Rong, it is right. It not only provides us with perfect, tender management services, but also helps us to do business, which is a good platform and carrier for the development of Henan's textile and garment industry."

In this park, Ding Baohua, who is engaged in brand curtains management, said: "the boss is also very kind, the quality of the whole team is very high, and security is especially in place."

Chen Anji, who is engaged in the clothing material business, is a Wenzhou businessman who has been in Henan for many years. From the friendship road labor market to the textile world of West Station Road, and now to Jin Rong International Textile City, he said that he witnessed the development process of the Central Plains textile and garment industry.

"Jin Rong international light textile city is running smoothly. It has not only the advantages of pportation, but also the warm service and strict management of the whole park, planning and organizing some activities to help us get through the upstream and downstream channels. Now the operation is very good and has exceeded my original expectations."

Chen Anji said with a pleasant face.

Nurturing industries and opening up channels

Industrial Estate park should be the incubator of the industry.

In the Central Plains industrial real estate usher in the great development of the moment, the first to start the Jin Rong International Textile City can achieve stability and prosperity in the short term, just like a benchmark, people can not help but think about it.

In fact, before the project, the Jin Rong people set up a platform for textile and garment enterprises, and developed and sold the wholesale clothing market represented by Jin Rong Trade City, but they did not stop there.

In Wang Jianxun's view, "if clothes and accessories are needed in Zhengzhou, they need to be purchased from Jiangsu, Zhejiang and even abroad. For bedding enterprises, when they reach the annual output value of 20 million, they will leave Zheng to the south.

When this phenomenon of resource outflow occurs, it means that our industry is short of calcium.

Positive and positive cultivation, improvement of industrial foundation, development of garment Creative Industry Park and large surface accessories market, upgrading of the existing industrial foundation, will inevitably stimulate and boost industrial development, while the whole industry is strong, and every link in the industrial chain will have a way out.

Under such a strategy, the textile wholesale market represented by Jin Rong International Textile City has emerged as a representative of the garment industry park represented by Qu Liang international Jinrong city and Lankao and Xiayi garment industrial park. It has not only solved a series of problems such as raw material procurement, production and processing, finished product sales, design and research, brand upgrading, but also made up for the short board of the industry, improved the industrial chain, and formed the unique operation mode of the whole industry chain of Jin Rong.

Strategy is the direction and management is the lifeblood of enterprise survival.

Jin Rong, who is engaged in the Taiwan Red Dragonfly home textile Henan general agent in the international textile city of Henan, told reporters: "the textile and clothing industry in Zhengzhou has a very large radiation range. Jin Rong has provided us with a better platform than ever before. It has good location, many merchants, varieties, and low rent, and the boss is benevolent, and the sense of management and service is strong. I have introduced several friends who are engaged in the home textile industry to manage here."

In his view, the Zhengzhou municipal government is now moving out of all kinds of wholesale markets. Jin Rong International Textile City is located at the intersection of University Road and South Third Ring Road, the South three ring road in the north, and the Wan Wan, Zhong Lu logistics and passenger pport New South Station in the East, which is very convenient for pportation and logistics.

The hardware facilities are good, the management services are standardized, and we want to expand our business sooner or later.

In the interview, merchants were not stingy with praise, just like the warmth of a big family.

In response, Wang Jianxun said: "Jin Rong insists on rigid management, active marketing and tender service, such as the" double speed growth plan ". It provides a 360 degree nanny service for the stationed merchants, and at the same time, starts marketing practical marketing, organizes business trips to the field, organizes market business talks, or invites experts in the industry, trader's hand lectures and comments to create an atmosphere of passionate entrepreneurship for the whole park.

Run faster before you can seize the opportunity.

We should take the "replicated" mode of maturity.

If it is not yet possible to measure the market influence of the "Jin Rong" brand, the strength of "Jin Rong" will become increasingly prominent when more than 100 wholesale markets are moving out of the urban area of Zhengzhou, because in today's increasingly fierce competition, running is not necessarily leading, and only by running faster than rivals can we seize the opportunity.

For garment enterprises, it seems that the competition among enterprises is actually the competition of industrial chains, and the abundance of industrial resources determines the overall development level of textile and garment enterprises.

Rooted in the textile and garment industry for more than ten years, Jin Rong has grasped the great relationship between the development of enterprises and the industry. Therefore, it has consistently promoted and improved the industrial chain, and has cultivated its own brand to achieve cluster, intensive and connotative development.

"Henan textile and garment industry has advantages in terms of foundation, scale, pportation and labor force. We should give full play to the efficiency of these advantageous resources, at the same time, strengthen brand and design research and development, cultivate industries upwards, open up channels to create Henan's textile and garment industry chain, so as to enhance the Henan textile and apparel industry's primacy."

Wang Jianxun concluded.

As the wholesale purchasing base of professional accessories in the central part, Zhengzhou Jin Rong International Textile City not only meets the needs of upgrading and upgrading of Henan accessories market, but also fills the short board of Henan textile and apparel industry chain, which is seriously lagging behind the supply of accessories, and has become Henan's largest market specializing in garment accessories and accessories, and is also a specialized market with cotton textile, curtains, home textiles and other textile accessories wholesale, and clothing research and development design as a supplement. It has greatly promoted the upgrading of the garment industry in Henan.

Today, "Jin Rong", as a well-known brand in Henan's textile and garment industry, signed a strategic alliance agreement with the Shengze Oriental Silk Market in Jiangsu, and famous textile products such as Beijing Bai Rong World Trade mall, Keqiao China Light Textile City, Jiangsu Tianhong clothing city, and so on.

It is a friendly alliance market with abundant industry resources.

Speaking of Jin Rong's career map, Jin Rong, who is also the chairman of Jin Rong Park, such as Jin Rong commercial city and Jin Rong International Light Textile City, is full of confidence: "at this stage, we need to mature our own development and business mode, and we will have to go mature" replicating "mode in the future. In addition to extending the Industrial Park tentacles to various counties and cities in the province, we also need to" go out "and break through the geographical restrictions. We plan to build the company into a well-known first-class business group with many professional markets throughout the country in 5~10 years.

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Cultivation is the key

"Raising" is more important than "living".

In the 10 years of real estate development, shortsightedness in pursuit of profit and money is not uncommon.

However, compared to residential, commercial and office buildings, an industrial park should be developed.

Over the years, Jin Rong is well versed in this way. All shops are self-supporting. They adhere to the service concept of "Pro business, love business and rich businessmen", and constantly build platforms for textile and garment enterprises to promote their development and upgrading.

In addition to their intimate service, they also conduct regular marketing and management training in the market through the summit forum, new product conference and "Jin Rong lecture hall", instilling honest business, enterprising business ideas and modern marketing and management knowledge, so that the understanding and operation level of the vast number of merchants in the market will be improved continuously.

It is also based on the deep grasp of the operation rules of the specialized wholesale market that "Jin Rong" has formed a model development of the whole industrial chain, boosting Henan's pformation from a major textile and clothing province to a strong textile and clothing province.