Xiamen Foresun, 2012 New Products, Bright Sword.

Three Shu group has been committed to the international brand management investment business, and with the multi brand development strategy as the general goal of the group, and after many years of experience in brand operation and management, the product ecological chain strategy has been worked out, and a green cooperation platform has been set up to fully realize the promotion and operation management of FORESUN in China market.

In 2010, FORESUN has opened more than 50 terminal stores in China. The brand will adapt to the brand new development strategy in the future. It will realize the standardization and scale expansion of the brand. It is expected that in 2012, the standardized operation management mode of the fashion brand will be fully realized, and the market terminal store will be upgraded to 200.

Open outdoor life, breathe the natural leisure atmosphere, release the joy of life, such a "military outfit character outdoor exploration life and leisure" product, is the core value of FORESUN for consumers.

In Britain, the first chapter of outdoor activities is fox hunting. After about 1660, when the noise of horns and trumpets came, people knew the fox hunting season, and a very fun field chase began.

But by the Second World War, outdoor activities had made breakthroughs in Britain.

At that time, the British special forces began to use natural barriers and rope nets to carry out obstacle training. The purpose is to improve the field operational capability and teamwork ability of the army. This is the first systematic training for outdoors survival equipment and viability of mankind.

Through training, many of them show psychological maturity, rich life experience and good team spirit. They are brave warriors who can survive in complex outdoor environments.

As the war is far away and the economy develops, outdoor activities have a new definition.

He has long gone out of the realm of military and survival, and has become a new way of life for entertainment, leisure and improving the quality of life.

This way of life takes the natural environment as the venue, most of them are explorative, and belong to extreme and sub extreme sports, which are very challenging and stimulating.

He made human beings better embrace nature, challenge themselves and be loved by young people.

Outdoor campaigners are also offering various outdoor activities for fans, such as air outdoor events (gliding, hot air balloon, parachute jumping, etc.), outdoor water (rafting, rafting, swimming, etc.); land outdoor projects (jungle crossing, mountaineering, rock climbing, river tracing, camping, cave exploration, etc.); and comprehensive outdoor projects (field survival, field development, adventure challenge, etc.).

Nowadays, these outdoor activities are more casual.

He is no longer just a form of sport, but an attitude towards life. He uses independent cultural system, clothing system and equipment system to meet outdoor clothing's clothing needs.

Open outdoor life, breathe the natural and rough atmosphere, release the joy of life, and have the character of exploration. Such a concept of "outdoor life and leisure life with military uniform character" is the core consumption value displayed by FORESUN to consumers.

FORESUN came from the United Kingdom, and the historical and cultural influence of the army's outdoor survival made him forge the design style of outdoor exploring character, which made the modern life inject a different kind of pleasure and adventure spirit.

It not only meets the functional and practical needs of outdoor explorers' clothing, but also closer to the cognitive value of men's complex feelings and vicissitudes of life.

Adhere to the unique character, pursue the outdoor outdoor environment to play the most practical and functional products, so that outdoor leisure can spread in life.

Therefore, the product design incorporates the functional and structural sense of European military uniform, which is sufficient to meet the practical needs of outdoor activities.

Especially in professional marks, the powerful functional design pays attention to the detail concerns such as windbreak, rain prevention, warmth retention, wear-resistant and lightweight. It fully takes into account the skin extension rate and the reasonable space of the key parts of the human body, so as to enhance the clothing comfort and fitness.

In life mark, FORESUN promotes life, pays attention to the combination of fashion and men's manner, pays more attention to easy collocation, feels softer, and still features small function details, such as electronic pocket design, shoulder design, stereo pocket and waist effect design.