The Success Of Lin Mingguang, Husband And Wife Of Leo Wen

The couple's hometown is Shishi, Fujian province. Because of the unique geographical advantage of Taiwan, the history of family business can be traced back to the great grandmother era. Uncle, uncle and almost all relatives have their own business.

They grew up with their eyes and eyes, so they had a keen sense of precision and a sense of prudence, steadfast and introverted.

From videotape to clothing, from farming to aquaculture, and to investment in various commercial properties, Lin Mingguang has never seen anything in an unbelievable way.

In this regard, Lin Mingguang jokes that there is no secret to it. If he sees it, he will do it boldly, which makes people have to admire his sharp eyes and business talent.

Love is the beginning of a beautiful career.

Talk about the right

The choice of business, Mrs. Lin Mingguang said with a smile, girls always have a natural love and pursuit of beautiful clothes, so when she chose to start her business, the first thing she thought of was clothes.

And at the very beginning, she was only 17 years old.

The biggest characteristic of Minnan people is to dare to go ahead and fight hard. This is no exception even for women.

At that time, Shi Shi did not know what difficulties were, and he was not afraid of hard work for starting a business. He just went to Taiwan and Shishi to work in the retail business of women's clothing.

Gradually, her business is getting better and better. During this period, she met her fellow townsman Lin Mingguang, who had great accomplishments and success in business.

At the same time, their careers are beginning to flourish and move towards a higher level ladder.

In 1993, she was no longer satisfied with the simple import retail business, and was unwilling to dress for others.

Out of the love for Taiwan costumes, and in order to retain the old customers, the positioning of the new brand is still Taiwanese style. The target group has chosen 25~45 year old, intellectual women who focus on the quality of life and pursue fashion.

In this way, a good brand name is very important.

At the very beginning, Lin always wanted to name her "Sally" directly because of her love for his wife, but the brand had already been registered first, so on the basis of their original intention, combining the fashion and international elements, the brand "Li Ou Wen" came into being.

From the very beginning, Leo clothing has attached great importance to the quality of products. The fabric of all fabrics is processed directly from Taiwan and Europe, and is patterned by its own designs.

Because of the insistence on quality and design, coupled with four years of experience in clothing management, Lin Mingguang and his wife have been running like a duck to water, and their customers are increasing year by year.

Fighting white horse, encountered many difficulties

When another four years passed, Mr. and Mrs. Lin Mingguang suddenly discovered that although Shishi had paid a lot of effort for Leo Wen, because of the lack of a well-known clothing trading platform at that time, it led to the lack of a well-known trading platform.

The development also encountered bottlenecks, customers grew slower and slower, and the annual turnover of products increased year by year.

In order to better promote the rapid development of Leo Wen's brand and vigorously develop the domestic and international markets, after careful investigation and comparison, Ms. Shi went to Guangzhou with Li Yu Wen brand and chose to enter the white horse clothing market.

New opportunities do not presage easy success. They often represent new challenges.

At that time, the white horse has initially established its leading position in the market, and correspondingly, the choice of products inside it is more and the requirements of buyers are higher.

Under such conditions, the initial performance of Leo Wen's brand was not prominent.

Faced with the reality, Ms. Shi's response is to actively pform the product style and promote product diversification to adapt to the prevailing trend.

The term "pformation" is easy to say, but difficult to do.

First of all, the designers of the factory can not adapt to the sudden pformation requirements, the new products are always unable to jump out of the original frame; secondly, the unsmooth pformation process has affected the mood of the workers, resulting in the pformation process is extremely difficult. Finally, the change between the product and the rotation has also hit some customers' confidence in Liou Wen brand, and began to appear unstable.

Under such a multiple blow, it has always been plain sailing. Ms. Shi began to withdraw a little, and tempted her to finish her business at home and concentrate on becoming a full-time wife. But when she thought of her beloved clothing and the career she had taken care of, she could not give up.

Deep love between husband and wife

When Shi Shi hesitated and entangled, Lin Mingguang, who had been in good operation in Fujian, gave his wife the greatest support.

He will invest in many places in Fujian and give it to friends or partners to help him. He will go down to Guangzhou to help his wife in distress.

Speaking of this, Mrs. Shi, who was still touched, shook her husband's hand and smiled.

In that moving smile, it contains not only gratitude, but tacit agreement, and it is a promise that helps each other.

On the one hand, Lin Mingguang's south down appeased Ms. Shi's nervously mood. On the one hand, she brought her rich management experience to the factory, re recruited designers, improved the management process, appeased the mood of the workers, actively excavated new customers, and took some measures.

With the joint efforts of the affectionate couple, the brand of Leo Wen finally completed the pformation of the brand and became the best brand of white horse.

Today, the brand of Li Owen has more than 40 thousand square meters of large factory buildings. Its annual sales volume reaches millions of brands, and its products are exported to all parts of the country.

When asked about the brand of Leo Wen, there are still several blanks in the country. Ms. Shi is proud to tell us that there are no blanks. The large and medium-sized cities all over the country are covered. Many customers recognize the brand of Leo Wen and come to pick them up.

For future planning, Ms Shi said she had to follow the path of direct sales and monopoly, and also set up plans for the field of e-commerce. For this reason, they have made adequate preparations and will continue to work together with the white horse to continue the fashion industry.

Beautiful dream.