How Do Experts Understand The Essence Of The Clothing Industry?

What is the nature of it? Quality, design level, or financial strength?

Experts give the answer is "lead time", recognize the essence of the industry, have innovative strategic thinking, be a fast responder to the market!

A case study of a Spanish clothing company, a garment company recently studied, shows that the essence of the clothing industry is "leading time".

A clothing company in Spain has no obvious advantage in capital, talent and technology, but in a few years it has become a world-class fashion company with LV and van Seth.

The reason is that Sarah has set up the correct strategic thinking to shorten the lead time as much as possible (referring to the time required for clothing to be sold from design to sale).

What is the leading time? It is from a garment design, production, sale, money back to the process, if anyone can shorten the lead time as soon as possible, who will win in the field of clothing.

In China, the leading time of clothing enterprises is 180 days, and Lining is the same. In the United States, the fastest way to make 100 days is a dress, from design to sale, which takes 100 days.

And the Spanish enterprise can make the time to 12 days. How did this happen?

It turned out that the clothing industry adopted tradition and tradition.

Completely different approaches, from design to sales, are different.

Take design as an example, many fashion designers in China think that it will take months or even years to design a set that suits Chinese needs and likes.

A company's practice is: according to the best selling clothing pattern in the market, every sale of a set of data will be immediately returned to the company headquarters. The designer of the headquarters will carry out partial innovation according to the best selling clothes in the market, such as adding a pocket, a button and so on. The design will be completed in 12 days, and the new type will appear on the market.

In a general sense, a popular model will still be popular after 12 days, so that the garment company can get the biggest profit in a short time.

For this reason, the company built 200 kilometers of underground tunnel conveyors between its own high-tech cutting factories and 400 matching sewing factories, and pported the garments to all parts of the world by airplanes to speed up the speed of logistics. The best selling styles of each store were sent to the general department on the same day, and the team composed of 200 designers quickly improved them, and the similar styles were designed in the shortest time to rapidly push to the market.

A company launches a popular garment for 12 days, while the mainland garment business takes about 180 days.

Experts point out that

Demand has evolved from the design masters before 2000 to the present spontaneous demand.

About 28% of the world's clothing belongs to cutting-edge clothing, while a new dress will depreciate by 7% a day. 10 days earlier, it can save 7% and increase profits by 13%.

Therefore, reducing the leading time of clothing listing and promoting the fashionable garments to the market with the fastest speed are the foundation of competition in the textile industry.