Analysis Of Zhou Junfeng'S Survival Concept Of Nun Dress

The concept of survival is actually a concept of "crisis".

In Zhou Junfeng's words, "deep in the abyss, walking on thin ice, we should strengthen our sense of enterprise crisis."

The general added value of the clothing produced by domestic enterprises is not high, and the competition of the similar products is fierce.

International environment

Growth is slow. Enterprises are also facing a series of trade disputes: restriction, anti-dumping and technical barriers.

These unfavorable factors make the garment industry's profit margins narrower.

Not only that, Zhou Junfeng thinks: the crisis comes from within the organization more often.

Why is the brand life or business continuity of Chinese enterprises so weak? He thinks that this is closely related to the risk awareness of most entrepreneurs and the lack of crisis idea.

Idea of implant work

Strengthening corporate culture is not empty talk.

Enterprises are made up of human beings, and talents constitute the entities of enterprises.

Those who really promote the development of enterprises, or cause serious consequences, are internal personnel.

Therefore, at the beginning of entrepreneurship, Zhou Junfeng put this sense of crisis deeply into every partner's work concept.

Special emphasis is placed on "I am the root of all things". It is precisely in this way that every member of the organization is striving for self-improvement while enhancing the core competitiveness of the enterprise -- learning ability.

It is always this sense of crisis that forces the nuns to face up to all the problems within and outside the organization.

From the work process, capital flow, human resources to market competition, customer management and other links, nanwen dress as far as possible for the pursuit of perfection.

The concept of survival is never out of date.

The "abyss" of the external environment may one day go away.

With the development of industry or enterprise, China's garment industry or nanwen become "big profits" once again, and the foot of enterprises is no longer "thin ice".

Nanwen will also make this kind of "

Is it listed in the corporate culture?

In response, the tone of Zhou Junfeng's answer is very positive: "yes! Competition will always exist, and the crisis will always accompany.

However, we believe that we will strive to catch up if we catch up with the crisis.

Until then, we are still us. What we want to see is that we are still laughing! "

Prudence, not conservatism

Judging from the concept of survival, Zhou Junfeng is a cautious entrepreneur.

But as a general manager of clothing enterprises, bold innovation is the source of vitality for clothing design, and also the driving force for the development of enterprises.

How does he balance the two?

Zhou Junfeng said, "we are cautious rather than conservative."

The design concept of Nun dress is: creating fashion and leading the trend; in market operation, we believe: first class ideas create first-class market; the company also plans to develop into a comprehensive and comprehensive enterprise involving women products in the shortest time.