Maria Jason'S Creative Thinking

Strong product design background, good at creative thinking, rich experience in pforming forward-looking perspectives into business strategies and practical applications.

As the former design director of Nike (Nike), Maria Jason's unlimited creativity in high sportswear and popular luxury brands can be seen everywhere.

She has worked for Pringle, Martha &Spencer (Marks &Spencer), Koshino Michiko (Michiko Koshino) and other brands, and has set up fashion lectures at Kingston University (Kingston University), which is an important speaker of the world's major fashion seminars.

In 2007, Maria Jansen joined WGSN and was promoted to the global editor in chief of WGSN in the same year.

Every year the fashion industry has to repeat the topic, and exploring the trend is the mission of WGSN.

Because product design directly affects the display effect of goods in front of consumers and the sale of goods in the market, it is very important for designing related industries to explore macro trends, create creative inspiration, publish popular trends, and determine the location of design.

Maria Jason said: "our design has looked for inspiration from the past, so you will see that many retro items are very popular. The popularity of different times in the past is constantly coming back. This is the trend of the past few seasons."

She further pointed out: "the three main trends of autumn and winter from 2012 to 2013 are" extreme neutrality "," multiculturalism "and" environmental enjoyment ".

Extreme neutrality is characterized by no gender, silent protest, no existence, false unification, etc.

In this extreme and turbulent world, neutrality has become the most enterprising position.

People's understanding has changed, and extreme neutrality and pseudo unification have brought about the impact of fine, bold and simple new minimalism.

It contains a neutral tone of the atmosphere, showing an astonishing degree of saturation, arousing space and neutral feeling; casual laser cutting and crumpled fabrics become delicate decoration, while elongated contours are the key.

There are more and more extreme and calming things in the world. People often look at the concept of extreme neutrality from a radical and extreme perspective.

In fact, if standing in the middle, there will be gradual choice. Neutrality is a new spirituality and ideal, and it has become a gradual process.

For example, CD can be expressed without any sound.

In extreme neutrality, modeling has new consistency, creating a quiet, courageous and textured minimalism. It is a hermaphroditic, yin and yang balance expression.

In fabric, ultra thin is the direction of development.

Ultra lightweight natural and synthetic fabrics are springing up. They are soft and dynamic.

Transparent crepe, semipparent bubble yarn and Microfiber

Fabrics can show ups and downs.

Clothing design pays more attention to details, such as shoulder design, color segmentation, texture contrast and streamline splicing.

"Multiculturalism" is represented by world cultural heritage, super diversity, multiple origins, influence and "post reality".

The multiple origins and interactions of cultures, styles, media and time points lay the foundation for colorful trends.

Different cultures inspire colorful shades of pink and artificial colors.

In the twenty-first Century, the trend of multiculturalism and hyper culture emerged the change of aesthetics. This change is based on the development of globalization and information technology, enabling people to understand what is truly globalization and the culture of visualization.

The centre of rights has been pferred and new interpersonal relationships have been established.

In multiculturalism, every place has its own proprietary technology and handcraft. For example, Italy luxury Prada (PRADA) still adopts some traditional techniques.

Under the influence of globalization, ancient techniques combined with modern technology.

It is part of the aesthetic revolution in the twenty-first Century, and it has also become a melting pot of international trends and influences.

The diversity of global textile products, through new technology, combines many materials together to create different patterns and colors to produce new effects.

Environmental pleasure is pforming nature into new luxuries.

This trend combines the concepts of mystery, hedonism and sustainable development.

Environmental pleasure is a form of the future. It is a parallelization of nature and human society, and a coloring process is used to match the rough coloring fabric with similar agricultural color.

These trends will inspire product development and series creation through color, shape, shape and detail, and provide a new idea of constructivist thinking.

"The three global macroeconomic trends will be interpreted differently in different regions according to their respective characteristics."

Maria Jason said.

In Maria Jason's view, Chinese consumers are getting more and more educated, and they are more and more aware of fashion trends. Therefore, their acceptance of brands is getting stronger and stronger.

In fact, consumers always want new things, new trends and new trends. Consumers will always be excited about the emergence of new brands. This is very important for the fashion industry, which is the foundation of fashion industry and promotes the continuous development of the fashion industry.

Nowadays, people are more and more interested in the changes brought about by technology and technology.

"In recent years, people are looking for solutions to problems, whether they are urban or environmental problems, so people turn their attention to technology. If you focus on movies and TV, you will find that 5 years ago people never thought technology was cool, but now technology is becoming more and more cool."

Maria Jason said.

WGSN combines science and art and opens up a wonderful laboratory.

Maria Jason said that this laboratory is very modern, and very urbanized. It is concerned not only about the past, but also in the excitement of technology. This excitement is a future trend with a sense of macroscopical significance.