Black & Decker Customer: Let Bdker Become The Leader Of Home Textile Business In 3-5 Years.

With the rapid development of the Internet industry, online shopping has been favored by many consumers with its advantages of convenience and convenience, and has gradually become a mainstream consumption mode.

2012 is the high year of e-commerce in China. With the continuous expansion of online shopping crowds, it also urges home textiles.

The rapid development.

As of the end of this year, China's home textile market share has exceeded 10000 billion yuan.

Consumers' purchasing channels for home textiles also migrated from offline terminals to online e-business, especially those of mainstream shopping crowd - fashionable women and white-collar workers, who constantly raised their requirements for quality of life.

It has made the home textile e-commerce industry easy to break through the 10 billion yuan annual sales.

However, in the prosperous era of e-commerce, Jingdong mall CEO Liu Qiangdong threw out a theory of cold winter. He thinks the winter of e-commerce is coming.

With many questions, we interviewed Black & Decker CEO Liu Zhongming (hereinafter referred to as David Liu).

Host: can you tell us something about your brand?

David Liu: Black & Decker customer originated from my own concept of integration of e-commerce and consumer products.

Because of the experience of three years of planning in Hongkong media company, I realized that the future of China's electricity supplier industry will be a prospect of unlimited expansion.

At exactly the right time, I met the angel investor of the enterprise now. He had been making bed products for more than 10 years, but he couldn't break through the bottleneck of traditional sales channels. So after doing a lot of market research, we decided to set up bdker brand and start the platform together.

We define the consumer group of the website products as the middle class in the new era. They are young and fashionable, they pursue quality, they choose carefully, they are Black & Decker customers.

Black & Decker guest (bdker) is a new bedding and home textile brand sales platform jointly established by Shang Shang Yi (Beijing) Technology Co., Ltd. and Chuang Shang Hao (Hongkong) Industrial Co., Ltd.

The company is committed to bedding, underwear,

And other products research and development and production.

At the same time, Black & Decker customers will come from the design concept of Italy and Pan European environmental standards into the product development and production process, and truly achieve the goal of "noble quality, mass consumption".

Each product is defined as "fashion, environmental protection, value for money", and advocates the production concept of "fashionable bed, healthy living".

Every item we produce is the most intimate product, so we are also seeking to provide "the most intimate" service, striving to increase the added value of elegance and comfort.

Focusing on the quality of every product will not diversify and complicate products at will.

Black & Decker customers only manage bed related products, so we are more professional.

Black & Decker customers believe that products are the lifeline of enterprises, so Black & Decker has the most IN design team and the most advanced sample making mechanism.

Of course, living with bdker is living with FASHION.

Moderator: e-commerce is the hottest Internet word this year. Jingdong mall CEO Liu Qiangdong throws up a cold winter theory. He thinks that the winter of e-commerce is coming. Do not know how you view their future development trend?

At the end of David Liu:2011, Black & Decker customer just saw it.

This business opportunity is on the line.

On the first line, the netizens were concerned, and the performance was good.

For the electricity supplier, in the electricity supplier industry, we feel that it has been very popular since 2009. This year, it should be said that from the electricity supplier financing or the social effect of the electricity supplier, it attracts more people's attention. There are many stories of big business providers. We can all talk about how much the company is selling and how much the company is valuing. The company is listed on the market and the public is very concerned about it.

If starting from 2008 and 2009, the first year of the development of B2C, or the starting point of high-speed development, there may be three to five years in the future. If China's electricity supplier or online retailing, B2C e-commerce will become a very mainstream modern retail format.

As far as the winter of e-commerce is coming, I think it is groundless.

Moderator: Sales of home textiles are very many physical stores, some can be said to be mall, these entities will have a more intimate customer experience.

What competitiveness will Black & Decker customers have?

David Liu: compared with the storefront, the website has a certain disadvantage, because it can't see, but this disadvantage is not absolute. Just like buying books online, it can't turn around like a traditional bookstore, but there are still more and more books on the Internet.

There is a sense of identity, like going offline shop, the line of goods to IKEA and home to love home feel must be different, you go to IKEA, will have a sense of identity for this type of customers, this environment is what I should want, because this environment is set by us, the product style, this modern feeling and international atmosphere, so customers are willing to go, Black & Decker guest is also the overall construction of this atmosphere, including color tone, pictures, simple design, all need to form a style, although you do not shopping on the top, but you see this website feel different, to Black & Decker guest more is to see the atmosphere of display, can get the inspiration of life, can get the inspiration of life, with inspiration will buy. Black & Decker guest is also like this. It can not see and feel. First, the choice and combination of products will let users.

Therefore, to give full play to the advantages of the Internet, on the one hand, refers to the atmosphere. On the other hand, it means that we have many things that can not be done online.

This sheet can be used as an entry for me. I can also display it with a similar bedspread pillowcase as a set, or as a mix and match product, as a display, or even a bedroom scenario. The scalability of the Internet does not really mean that the quantity of goods is much larger than that of the line. More online, by way of exhibition and latitude, you can go through different angles and channels, but if you don't have three to four floors in IKEA, or ZARAHOME is in a blue bay store, it is very small, it is impossible to display all the products, so you will not feel like going to that store. For example, offline reviews, cross recommendation of related products, for example, I can display the products in the form of Chen Jing. For example, a product can be displayed in many ways.

But unlike Black & Decker customers, you can find more quality stuff.

Moderator: now people are increasingly demanding quality of life. How can Black & Decker customers meet the needs of consumers?

David Liu: customers meet the needs of customers at the same time, mainly through three things to meet users: one is through professional products can provide collocation suggestions, including the scene display, similar to IKEA, you can buy all the goods, we will give customers some inspiration, second aspects, we launch high quality products, product quality is very important, especially in China's environment, continuous high quality is very difficult, for some big brands is also the same, this is what we want to solve the problem. Third aspects, high quality products must have a very preferential price, our company has a vision, to help more consumers in China to enjoy high-quality international high quality home life in the Liu:.

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Just like what Ford said at that time, "how much can the car price drop to the extent that the enterprise can survive? This is also good for the consumers. This is very important for us. High quality, low price and inspiration for life, if it is simple, this is all we have.

Moderator: it is predicted that the next trend of e-commerce will shift from low price to quality demand.

When we hear quality, we are more concerned about the health of the products. We would like to invite Black & Decker guests to give a brief introduction to the topic of healthy sleep.

David Liu: sleep is very important to a person's life.

As we all know, people spend more than 1/3 of their life in bed.

Now the family conditions have improved and housing has improved.

Bedrooms and bedding are indeed a major concern for improving the quality of life.

Black & Decker customers carefully select the best materials and add excellent processes, which will be rooted in the design concept of Italy and the environmental standards of Pan Europe.

As we all know, Black & Decker customers have positioned their products in the range of "health, fashion and quality" since their birth. So every bdker bed product has been tagging with its natural attribute: green fashion.

We should know that bed products are decades old or even life-long daily necessities. They are not fast moving consumer goods, so they require better quality, durability, more skin friendly, and more acceptable to ordinary people.

Based on these factors, the products provided by Black & Decker customers are carefully selected and repeatedly tested to ensure that the environment in the bedroom is not contaminated by any product.

A bed takes away the life of 1/3, but how many people care about the value of 1/3? Who cares about her 1/3 life?

People spend about 1/3 of their life in sleep, but we rarely pay close attention to those bedding products that accompany us.

Black & Decker guest bdker came to the world with the important mission of arousing people's attention to bed products. He vowed to change the bedroom life habit of most people, "one quilt covers half lives, the two sheets never change".

Black & Decker customers hope to rely on the most popular B2C network sales mode to convey the advantages of these products to more people, so that people can have more choice opportunities.

Moderator: we also want to know about the development trend of Black & Decker customers from the aspects of brand and channel.

David Liu: Black & Decker customers rely on Brian Yang for decades of production experience of two own factories, the home textile products reorganization and optimization, launched the bdker brand, and put the new business philosophy and marketing mode on the bdker, so that the taste of products improved, the price is reduced, and achieved the basic elements of the operation of the Internet Mall: quality and low price.

Black & Decker has always been the service concept of "fashion home, healthy life" for the development of enterprises.

The company is committed to research and production of bedding, underwear, clothing and other products, and relies on the large-scale e-commerce platform, Black & Decker guest, to lead the professional B2C website to create one-stop shopping experience.

It does not require many intermediate links, it will provide you with the best products and the most satisfactory service.

We are a high-tech enterprise identified by Zhongguancun science and Technology Park, and have a young and outstanding development management team.

We follow the corporate culture of "virtuous, convincing, and superior", and create the concept of "advancing forward", and strive to make bdker the leader of home textile business and the brand of bed and clothing brand in the next 3-5 years.