6 Sports Clothing Enterprises In Southern Fujian Provide Team Uniforms For 16 Countries.
The London Olympic Games are about to start. The Olympic apparel in the United States has attracted worldwide attention in China.
Reporters learned yesterday that in addition to the United States, many countries' uniforms are also made in China.
The Olympic uniform of 16 countries, including China, is provided by Minnan brand, which produces Olympic Games outfit and clothing for the corresponding countries.
Receiving awards
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5 Fujian enterprises build 16 national uniforms
In the Minnan enterprises, Anta sponsors in the Olympic uniforms occupy the commanding heights.
Anta sports became a sports apparel partner of the Chinese Olympic Committee from 2009 to 2012, supporting the Chinese sports delegation to build champion dragon clothing.
Quanzhou
Another sports brand, PEAK, immediately sponsored 7 Olympic committees, namely, New Zealand, Slovenia, Algeria, Lebanon, Iraq, Jordan and Cyprus.
Made for 7 Olympic delegations.
clothing
PEAK has broken the record of sponsorship of Chinese brands.
Hongxing Erke told the business reporter that the company also provided uniforms for 3 countries through sponsorship, namely Uzbekistan, South Africa and Iran.
Hongxing Erke sponsored the Korean team in the 2008 Olympic Games, and the unique marketing methods also achieved some different results.
This year's North Korean uniform is provided by 361 degrees. The company sponsors the North Korea and Belarus Olympic Committee.
Jordan sports public relations Hou Lidong told reporters that Jordan sponsored the Mongolia, Kazakhstan and Turkmenistan 3 Olympic committees.
Some stars are equipped with Fujian enterprises.
Besides signing overseas Olympic committees to provide equipment for athletes, Minnan enterprises also consider offering sports apparel to some sports stars who may win medals.
For example, PEAK provides equipment for 3 tennis players such as Belarus athlete Olga Gwatersova.
361 degrees also signed some "brand players", such as world swimming giant Sun Yang, NBA new wolf king Kevin Lok Fu, Olympic pole vaulting champion Steve Hook.
The company also sponsors 6 Chinese national teams, including the national hockey team, the national modern five teams, the national cycling team and so on. These projects are also the gold rush for China's London Olympic Games.
Zhao Feng, the brand director of 361 degree, believes that the traditional gold medal competition may make the Chinese audience feel tired, and these projects are new and never rushed gold spots of the Chinese Olympic delegation.
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