Which Way To Develop Foreign Trade Clothing Is Better.

"The price is cheap and not good sale!" this should be the current situation of the stone lions' export garments. To change it, the most fundamental thing is to enhance the comprehensive strength of the garment industry.

A few days ago, the City Council for trade promotion was at Shishi.

Market research found that China's foreign trade clothing showed some "fatal" problems.

According to analysis, the root of these problems lies in the industrial level itself.

"Now the Shishi garment factory has increased default and can not supply on schedule. Half a month's delay is a regular thing. Moreover, it can not be processed according to the requirements of the contract, and some of them are replaced by other low-cost fabrics."

During the survey, several businessmen from Egypt complained.

Some overseas businessmen have reflected that in recent years Shishi's children's clothes are not as good as those done in the past few years. The biggest problem is the singleness of clothing styles and varieties.

The problems reflected by the Egyptian merchants reveal the deep-seated problems of most of the garment enterprises and even the whole industry of Shishi.

The problem of breach of contract lies in the fact that the production capacity is not up to date, which implies the pressure of "hard employment", "hollowing out" of the enterprise, staff quality and enterprise management.

As the president of the city children's wear Association talks about, "why most of the children's clothing in stone lions can only be low-end products", frankly, it is difficult to recruit talents in stone lions, especially children's R & D design talents, making the whole children's clothing production slightly inferior in R & D and marketing.

It is a highly extroverted city. In the past two years, the annual output value of the textile and garment industry above the scale is over 30 billion yuan, and the annual output value of the scale garment industry is about 2/3, of which 50% of the clothing products are sold to foreign markets.

However, it should be noted that some of the deep-seated problems of Shishi foreign trade clothing are becoming more and more prominent.

With the strong rise of China's emerging garment industry cluster and the weakening of many advantages such as coastal resources, the speed and quality of the development of Shishi garment industry cluster have not been satisfactory, and the pressure of survival and development has increased.

Under such circumstances, how to maintain the advantages and attractiveness of Shishi foreign trade clothing is a very urgent problem.

For a long time, Shishi made a lot of foreign trade clothing to win by quantity. Most enterprises produce low-grade products, most of which are exported products are low-priced OEM products.

It is reported that a factory price of 20-30 yuan for children's clothing, the profit is not more than 1.5 yuan, the profit is less than 5%.

It is worth mentioning that this small profit in foreign trade is still benefited from the "demographic dividend" in the past. In the future, this "foreign trade dividend" and "demographic dividend" will also be greatly reduced.

If we want to keep healthy development of Shishi garment industry, we must reverse the development mode of "main quantity", and go to the brand as soon as possible.

The development road, which is mainly based on "fashion added value" and "technology plus value", has changed the unfavorable position that many foreign businessmen have taken Shishi as the preferred base for "buying cheap goods", relying on fashion, brand culture connotation, excellent quality and market competitiveness to retain and attract more overseas businessmen.

Foreign trade clothing industry believes that only by effectively eliminating the obstacles in the development of the garment industry and solving the bottleneck problems in the development of garment trade can we promote the new upgrading and quality growth of Shishi garment industry.

Accordingly, Shishi should further create various favorable conditions to attract talents, especially those with design and R & D capability. At the same time, we should increase support for the export clothing enterprises to create their own brands, tilt the preferential policies with the intention brand and the export of high value added clothing products, promote a group of small and medium-sized garment manufacturing enterprises to upgrade and upgrade, and rely on core competitiveness and high-end products to enter the high-end markets such as Europe and the United States.

Therefore, if we want to do a good job in foreign trade clothing, the improvement of comprehensive ability can not be ignored, and even become the top priority.