Shoe And Clothing Enterprises Should First Accelerate The Upgrading Of Network Brands.

How can the products get better profits and how to rely on marketing to upgrade the network brand? A few days ago, a theme salon named "Internet brand upgrading and electricity supplier creative marketing" was organized by the Quanzhou economic and Trade Commission and the Quanzhou Electronic Commerce Association. The leaders of the foreign trade enterprises, processing enterprises, network brands, and traditional business enterprises in Shishi, Jinjiang and Quanzhou regions held a forum on the Internet brand building and the creative marketing communication of e-commerce.

With the maturity of e-commerce enterprises, the era of no brand "grassroots" is slowly coming to an end. Brand operation has become the focus of the power of e-commerce enterprises.

In view of the bottlenecks and crux of the development of e-commerce, the discussion of online brand upgrading and e-commerce creative marketing has proposed effective measures to crack down on the current development of e-commerce and accelerate the development of e-commerce.

On the theme of "online brand upgrading and creative marketing of electric business", participants of foreign trade enterprises, processing enterprises, online brand dealers and traditional business enterprise business leaders held a forum on the Internet brand building and the creative marketing communication of e-commerce.

It is understood that as the export trade situation is becoming more and more optimistic, the number of traditional processing orders is decreasing.

The enterprise hopes to create its own brand through the new network channel, but how to enhance the trademark to the brand? How to upgrade the brand "network stall" into a brand flagship store? This becomes the core problem that the brand upgrading of shoes and clothing enterprises need to solve.

"Why do online brands need to be upgraded? Because the needs of consumers have changed."

Zhang Yane, partner of Addie, an e-commerce marketing organization, said that consumers have already upgraded to meet the needs of food and clothing and the function of products, to the emotional appeal and the demand for brands.

It is reported that consumers now have the convenience of Amoy cheap and Amoy. From the perspective of experience, sharing and participation, Internet consumption shows greater advantages.

In the theme salon, "network brand building and brand upgrading" and "business creative marketing communication" are shared. Participants will ask questions and interact with each other, and the organizers will interact with some of the participants.