Summer Wear Is The Lowest Discount To 80 Percent Off.

Summer is not over yet. Summer clothes are going to be thrown.

"Buy 200 back 100, 30 percent off full court, 50 percent off full court, 80 percent off full court, special deal..."

At present, hot summer has not yet passed, but reporters visited a number of shopping malls downtown found many

After a super low discount, they began to dump their products.

Some cashiers even lined up long queues.

Reporters in a large shopping malls in the city saw the words "end of the season sale" posted at the conspicuous place at the door.

Though it is still summer, many

Discount sales are very attractive.

"Full court thirty percent off, half off" and other words can be seen repeatedly.

Many of these brands have also opened up special sales outlets in the shopping mall, with 80 percent off of all special offers.

In VEROMODA and other brand stores, reporters saw whether the long skirts or trousers, the whole court played half off of the special price, attracted many people to buy.

In addition, men's clothing such as JACK JONES also hit the lowest 70 percent off discount.

In addition to women's clothing of various styles, the men's wear area on the two floor has also launched promotional campaigns, with discounts ranging from 2 to 30 percent off.

In the Pierre Cardin store, reporters saw summer wear generally hit 30 percent off.

The staff at the store told reporters, "this price is already a rare low price, and the activity will continue until the beginning of August, and the price will not drop again."

Besides clothing, shoes in the mall also offer attractive discounts.

According to a person in charge of a brand clothing, each brand will carry out a series of promotions according to its sales situation.

Although summer is not yet available, the store's summer wear is no longer in stock. It is mainly a rejection period, preparing for the upcoming autumn market and reducing inventory pressure.

From factory to listing, different stages and different discounts

During the visit, the reporter learned that each brand clothing has its own marketing route according to its own positioning.

A garment is listed from the factory to the retail market, each stage has its own special discount.

For example, the well-known brands of ONLY and VEROMODA brand are listed on the marketing line with the original price being listed and the end of the season dropping half off.

"There will be no preferential price of twenty percent off or thirty percent off in the middle."

Wang Mei, a staff member of ONLY store, told reporters that "half off of the clothes that will not be sold will be put in the warehouse, and it will not be lower than the discount sale."

Apart from the discount for summer wear, the reporter saw that some spring clothes that had not been sold this year were also added to the sales promotion team.

In YOUNGOR menswear store, businesses are promoting buy one gift one activity. There are 120 yuan and 220 yuan special shirts at the door of the shop.

Song Hua, a staff member, told reporters that in the early days of the new clothes launch, some clothes began to make a 85 discount. Last month, clothes were generally given a 75 discount, and now it is "buy one get one", which is equivalent to half off.

In addition, some of the styles were released last year, "a shirt costs only more than 100 yuan".

According to a person in charge of a well-known brand, the sale time of a garment from listing to lower shelf is usually less than four months.

For example, summer clothing is usually listed from the end of April and sold to the beginning of August.

According to the brand positioning, each garment enterprise also has its own discount schedule.

The person in charge of the brand said that when a garment was listed, it would often give a discount of 5% off or ten percent off; after a month, it would be about twenty percent off; after two months, hit six to thirty percent off; after three months, it would intercept and intercept to about half off; at that time, the profit point was already very low, if the goods were stored last year, the discount would be lower.

"Some clothes have been hit by 77% off, but they have already lost money, but in order to deal with backlog stocks, they can only throw the goods away."

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Sales increased at least 30%, and the discount will be greater at the end of July.

When it comes to buying clothes, the first thing people think of is "discount". There seems to be a natural connection between discounts and clothes.

In the battlefield without smoke, discount has also become a powerful weapon for many garment enterprises.

At the end of the quarter, many companies sold their businesses at discounts, and businesses made a lot of money.

It is understood that this week China Business Information Center announced the first half of the country's large retail enterprises operating situation, 1-6 month retail sales grew by only 11%, of which 1-6 month clothing retail sales grew 9.82%, retail sales grew 0.99%.

Wang Mei, a salesperson at ONLY store, told reporters that sales of clothes every day had been good since the half off publicity.

"It sold 30 pieces a day.

Now, sometimes we can sell 130 pieces in one day and four times. "

In a brand menswear store, a shopping guide told reporters that since the introduction of discounts, sales have risen by at least 30% compared with the past.

A garment industry insider said that the autumn clothes began to come into the market in mid July each year, and at that time, most of the summer clothes were incomplete, so they began to discount.

At the end of July, summer discount will enter the highest peak, and the discount will be the biggest. It is just fit style and the right size.

During the interview, reporters saw that many brand stores had placed their autumn clothes in the prominent position of the shops.

During the interview, a shopping guide of a well-known brand woman clothing revealed that the peak season of the discount was coming, and their workload was also increasing. A person's monthly sales volume reached sixty thousand yuan before he could get the Commission. At the time before, the sales amount was only twenty thousand or thirty thousand yuan.

Although it has just entered the dog days, the shopping malls in urban areas have launched the summer dress promotion battle ahead of time, and the words thirty percent off, half off, seventy percent off, special offer are very eye-catching.

With the hot sale of special costumes, businesses are making money.

Many businesses have revealed that sales have increased by at least 30% in the price war.

A reporter survey found that each brand has its own discount schedule.

New listing:

Pricing is cheaper than in previous years 15%-20%

A month later:

First round discount, 30 percent off

Two months later:

Second discount, 5-6 discount.

Three months later:

End of the season digestion inventory, 3-4 fold

Discount schedule for a brand