Baby Clothes Are Flocking To Big Brand Stores

GAP Chaoyang Joy City store increases children's clothing area, has a whole layer of children's clothing; Jin Yuan's new Yansha MALL shopping center's Adidas and Esprit shops also have children's money, and the children's District of Shijingshan Wanda ZARA store is also larger.

Nowadays, children's market demand is large, and the brands in shopping centers are increasing in order to meet the demand.

The measure of area.

From 2000 onwards,

Enter the state of rapid growth.

Around 2009, many brands of clothing such as ZARA, UNIQLO, H&M and so on have launched children's clothing series.

It is understood that Chaoyang Joy City GAP shop has two floors, downstairs is men's wear area, the whole floor has been given children's clothing area.

Separated by age, several styles are rich.

Chaoyang Joy City related merchants Zhang Li introduction, Chaoyang joy city consumer group positioning in the middle age family of 25-35 years old, tend to family consumption.

Many are the new generation of mom and Dad, who dress up and dress up for children.

When introducing GAP, we suggest expanding the children's clothing area in terms of brand.

After opening the shop, GAP's sales of children's clothing accounted for 30%-40% in the proportion of sales, exceeding the expected sales volume.

In addition, Chaoyang Joy City ZARA store, before children's category accounted for less than 1/3, Zhang pear said, taking into account

The fashion line suggested that it increase the display of children's clothing in the external window, highlighting the highlights of children's category.

Chaoyang Joy City will also increase children's playground, hoping to drive parents' consumption.

Jin Yuan's new Lufthansa MALL children's category is one of the three strong categories, and the 40 thousand square meter children's district can provide diversified child services.

Jin Yuan, Minister of new Yansha MALL promotion, said Jin Yuan's new Yansha MALL children's products are very distinctive in Beijing and even in the whole country. The surrounding community families are the main consumers, but they do not rely entirely on the community.

In addition to specialized children's clothing formats, Adidas and Esprit brands have children's clothing category. The serialization degree of the brand is high, and the ability of gathering guests will also increase, which can attract different types of family consumption.

According to the insiders, the mainland is experiencing the fourth wave of "baby boom" since the founding of new China. "After 80" has become and will continue to be the main group of new parents in the next 5 years.

China's family structure tends to be "4+2+1", and the economic conditions of urban families raising their children are relatively abundant, and their ability to pay has been gradually enhanced.

They are more rational, strong brand awareness, relatively insensitive to price, especially willing to sacrifice their children's consumption.