Various Aspects Of Egyptian Copycat Clothing For London Olympic Games

Although the London Olympic Games have just opened, there are a lot of problems. After the women's football match organizing committee mistook the South Korean flag for the North Korean flag, the Egyptian delegation again wore fake clothes Nike Appear at the Olympic Games. Nike's logo is matched with Adidas' zipper, which surprises people. Nike sent a warning letter to the Egyptian Olympic Committee, but the effect was not obvious. Many people wonder why the IOC doesn't take charge of it?

More than 100 Egyptian athletes and Olympic Committee officials went in and out of the Olympic Village, but their "fake" clothes surprised people. Even Kalaf of the synchronized swimming team complained on Twitter that they were too fake and wore disgraceful clothes.

Nike is more popular than the Egyptian team. Nike China's reply is that Nike does not want this kind of clothing that does not meet the product standards to appear in the Olympic Games. It has sent a warning letter to the Egyptian Olympic Committee, asking the other party to stop immediately.

The Egyptian Olympic Committee ignored it and insisted on paying $300 per person for regular procurement channels, posing as if it were waiting for Nike to give it away. Zhao Zhen, a senior sports media person, felt that the Egyptian Olympic Committee was a bit amateur.

Zhao Zhen: It has something to do with the political situation. The political turmoil will lead to the replacement of the IOC staff. I feel that the business developers are not very professional. Otherwise, such errors will not occur. After all, it is easy to identify.

Nike stamped his foot in anger, but the IOC said nothing. Zhang Zhenpeng, deputy general manager of Beijing Shibo International, once worked for BOCOG. He said that the IOC has a global partnership program, including Adidas, Coca Cola, Samsung and other brands, and the IOC will focus on protecting these brands in the games.

Zhang Zhenpeng: This is the sponsorship system of the International Olympic Committee, which has a mature and complete guarantee method. Our volunteers and staff should wear Adidas, and Omega should be used for timing and scoring, which is exclusive. Our restaurants all use McDonald's, and the water is Coca Cola. We can't use rival brands, and there can't be KFC and Pepsi.

Zhang Zhenpeng added that the IOC would not interfere with the clothing sponsorship of all delegations, but only two requirements. First, there should be no commercial advertising. Second, the logos of all sports brands should be only 3cm by 3cm.

Zhang Zhenpeng: As for whether your clothes are fake, the International Olympic Committee doesn't care. Even if a delegation wears fake Adidas, it is also a problem between Adidas and the delegation, and the IOC does not care.

Many Chinese brands, such as Hongxingerke, Jordan and Peak, also sponsored many Olympic delegations. Some netizens made fun of it. Good Chinese brands should help the Egyptian team. Xu Zhihua, CEO of PEAK, said politely that sponsorship depends on local sales.

Xu Zhihua: We choose sponsorship. Generally, we should be able to sell to the local market. In these countries, Iraq and Lebanon, our local sales are good. Sponsorship is also related to the promotion of local dealers. As for Egypt, they didn't come to me. After all, there were so many delegations, and our products didn't sell well in the local market of Egypt.

It was speculated that the Egyptian Olympic Committee could not get sponsorship because of the unstable political situation since the beginning of 2011. However, at the Beijing Olympic Games four years ago, Iraq was sponsored by PEAK at the last moment, so it did not have to wear old clothes to compete. The advertising effect was obvious. Can the Egyptian team, which is now being hyped by the media, welcome 100 sets of free clothes?