Formal Establishment Of The Department Of Clothing Business In Universities In Xi'an

Recently, the Department of clothing business was formally established at the College of clothing and art design of Xi'an Polytechnic University.

The establishment of the business department not only expands the scope and vision of the clothing profession, but also enriches and enriches the development connotation of our clothing specialty; it plays a leading role in developing the consciousness of our apparel professionals in studying the international clothing market, promoting the integration with the international garment market, enhancing the ability of trade marketing, strengthening the internationalization and specialization level of the trade in garment industry, and cultivating professional knowledgeable talents.

In order to adapt to the new situation of China's clothing industry paying attention to the domestic market and paying attention to the connotation development, and making our clothing specialty stronger and more prominent, the fashion and Art Design Institute held a general assembly meeting in May 2nd after nearly a year's investigation and deliberation. Zhang Xing, the director of the Institute, announced the formal establishment of the Department of clothing business.

This is another breakthrough in the field of professional construction since the establishment of the underwear Engineering Department of the clothing Institute. It has also pioneered the establishment of the professional direction of clothing business in the whole country.

At this point, under the guidance of the development strategy of "doing fine and meticulous", the clothing Institute has formed a clothing line, covering garment engineering, clothing design, knitted apparel design, underwear design, clothing business and other professional directions, forming a professional chain for the development of the overall clothing teaching, reflecting our school's development strategy featuring textile and clothing, forming a new bright spot in the professional construction of the clothing Institute.

The establishment of the Department of clothing business not only expands the scope and vision of the clothing profession, but also enriches and enriches the connotation of the development of our clothing specialty; it plays a leading role in developing the consciousness of our apparel professionals in studying the international clothing market, promoting the integration with the international garment market, enhancing the ability of trade marketing, strengthening the internationalization and specialization of the trade in the clothing trade, and cultivating professional knowledgeable talents.

The Department of fashion business mainly includes the professional direction and advertising specialty of clothing business, and will be based on the overall development trend and long-term planning of the garment industry, and cultivate professional and international trade marketing talents in the garment industry.

Through a series of internships and training sessions, the students will have the capabilities of clothing market investigation and analysis, prediction, clothing product planning, project operation and feasibility analysis, garment marketing channel management, clothing brand planning and promotion, advertising media planning, clothing store management and operation, clothing merchandiser management, garment enterprise information operation, clothing logistics planning, clothing international trade practice, and clothing e-commerce planning and operation.

After graduation, students will become senior specialized talents in the clothing industry, such as design and research and development companies, clothing commodity inspection organizations, garment professional foreign trade companies, garment circulation and production enterprises, clothing teaching and research units, industry management departments, clothing media organizations and clothing information and information industries.